Fast food chain, history and case study

1. Fast Food Chain
By: Nitish Kr. Singh

2. Introduction
• A fast food restaurant, also known as a Quick Service Restaurant (QSR)
within the industry, is a specific type of restaurant that serves fast food cuisine
and has minimal table service.
• The food served in fast food restaurants is typically part of a "meat-sweet diet",
offered from a limited menu, cooked in bulk in advance and kept hot, finished
and packaged to order, and usually available for take away, though seating may
be provided.
• Fast food restaurants are typically part of a restaurant
chain or franchise operation that provisions standardized ingredients and/or
partially prepared foods and supplies to each restaurant through controlled
supply channels.
• The term "fast food" was recognized in a dictionary by Merriam–Webster in
1951.

3. Contd….
• Arguably, the first fast food restaurants originated in the United States
with White Castle in 1921 and A&W in 1923.[2] Today, American-founded fast
food chains such as McDonald's (est. 1940) and KFC (est.
1952) are multinational corporations with outlets across the globe.

4. History of Fast Food
• Some trace the modern history of fast food in the United States to 7 July 1912,
with the opening of a fast food restaurant called the Automat in New York. The
Automat was a cafeteria with its pre-prepared foods behind small glass
windows and coin-operated slots.
• Joseph Horn and Frank Hardart had already opened the first Horn &
Hardart Automat in Philadelphia in 1902, but their "Automat" at Broadway and
13th Street, in New York City, created a sensation. Numerous Automat
restaurants were built around the country to deal with the demand.
• The company also popularized the notion of "take-out" food, with their slogan
"Less work for Mother".
• The hamburger restaurant most associated by the public with the term "fast
food" was created by two brothers originally from Nashua, New
Hampshire. Richard and Maurice McDonald opened a barbecue drive-in in 1940
in the city of San Bernardino, California.

5. Contd….
• After discovering that most of their profits came from hamburgers, the brothers
closed their restaurant for three months and reopened it in 1948 as a walk-up
stand offering a simple menu of hamburgers, french fries, shakes, coffee,
and Coca-Cola, served in disposable paper wrapping.
• As a result, they could produce hamburgers and fries constantly, without waiting
for customer orders, and could serve them immediately; hamburgers cost 15
cents, about half the price at a typical diner.
• While fast food restaurants usually have a seating area in which customers can
eat the food on the premises, orders are designed to be taken away, and
traditional table service is rare. Orders are generally taken and paid for at a wide
counter, with the customer waiting by the counter for a tray or container for
their food. A "drive-through" service can allow customers to order and pick up
food from their cars.

6. Contd…
• Nearly from its inception, fast food has been designed to be eaten "on the go"
and often does not require traditional cutlery and is eaten as a finger food.
Common menu items at fast food outlets include fish and
chips, sandwiches, pitas, hamburgers, fried chicken, french fries, chicken
nuggets, tacos, pizza, and ice cream, although many fast food restaurants offer
"slower" foods like chili, mashed potatoes, and salads.

7. Technology
• To make quick service possible and to ensure accuracy and security, many fast
food restaurants have incorporated hospitality point of sale systems.
• This makes it possible for kitchen crew people to view orders placed at the
front counter or drive through in real time. Wireless systems allow orders
placed at drive through speakers to be taken by cashiers and cooks.
• Drive through and walk through configurations will allow orders to be taken at
one register and paid at another.
• Collaborative design techniques, such as rapid visualization and computer-aided
design of restaurant kitchens are now being used to establish equipment
specifications that are consistent with restaurant operating and merchandising
requirement.

8. McDonald’s
• McDonald's is an American hamburger and fast food restaurant chain. It was
founded in 1940 as a barbecue restaurant
• Today, McDonald's is one of the world's largest restaurant chains, serving
approximately 69 million customers daily in over 100 countriesacross
approximately 36,900 outlets as of 2016
• McDonald's primarily sells hamburgers, cheeseburgers, chicken
products, french fries, breakfast items, soft drinks, milkshakes, wraps, and
desserts
• A McDonald's restaurant is operated by either a franchisee, an affiliate, or the
corporation itself.

9. Starbucks
• Starbucks Corporation is an American coffee company and coffeehouse
chain. Starbucks was founded in Seattle, Washington in 1971.
• As of November 2016, it operates 23,768 locations worldwide.
• Starbucks is considered the main representative of "second wave
coffee“ initially distinguishing itself from other coffee-serving venues in
the US by taste, quality, and customer experience while popularizing
darkly roasted coffee.
• Starbucks locations serve hot and cold drinks, whole-bean coffee,
microground instant coffee known as VIA, espresso, caffe latte, full- and
loose-leaf teas including Teavana tea products,[6] Evolution Fresh
juices, Frappuccino beverages, La Boulange pastries, and snacks including
items such as chips and crackers;

10. Subway
• Subway is a privately held American fast food restaurant franchise that
primarily sells submarine sandwiches (subs) and salads.
• Subway is one of the fastest-growing franchises in the world[2] and, as of June
2017, has approximately 45,000 stores located in more than 100 countries.
• It is the largest single-brand restaurant chain and the largest restaurant
operator in the world.
• Subway's core product is the submarine sandwich (or "sub"). In addition to
these, the chain also sells wraps, salad, paninis, and baked goods
(including cookies, doughnuts, and muffins).
• Subway also sells breakfast sandwiches, English muffins, and flatbread.

11. Burger King
• Burger King (BK) is an American global chain of hamburger fast food
restaurants.
• The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as
Insta-Burger King.
• After Insta-Burger King ran into financial difficulties in 1954, its two Miami-
based franchisees David Edgerton and James McLamore purchased the company
and renamed it "Burger King".
• This Chain provides with products variying from Hamburgers, chicken, french
fries, soft drinks, milkshakes, salads and desserts to breakfast, hot dogs.

12. KFC
• KFC, until 1991 known as Kentucky Fried Chicken,[4] is an
American fast food restaurant chain that specializes in fried
chicken.
• It is the world's second-largest restaurant chain (as measured
by sales) after McDonald's, with almost 20,000 locations
globally in 123 countries and territories as of December 2015.
• KFC's original product is pressure fried chicken pieces,
seasoned with Sanders' recipe of 11 herbs and spices. The
constituents of the recipe represent a notable trade secret.
Larger portions of fried chicken are served in a cardboard
"bucket”.

13. Domino's Pizza
• Domino's Pizza Inc. is a large American pizza restaurant chain founded in
1960. The corporation is headquartered at the Domino's Farms Office Park
in Ann Arbor, Michigan, United States.
• The Domino's menu varies by region. The current Domino's menu in the United
States features a variety of Italian-American main and side dishes. Pizza is the
primary focus, with traditional, specialty, and custom pizzas available in a
variety of crust styles and toppings. In 2011, Domino's launched artisan-style
pizzas. Additional entrees include pasta, bread bowls, and oven-baked
sandwiches. The menu offers chicken and bread sides, as well as beverages and
desserts

14. Rankings Of Fast Food Chains (in billion$)
35.8
13.3
11.5
9.5 8.8 8.8 7.6 6.8 5.7 4.9 4.8 4.5 4.4 4.3 3.7 3.5 3.5 3.5 3.4 3.1
Ranking Of Fast Food Chains

15. •THANK YOU