Yum Brands is the world's largest restaurant company with over 37,000 restaurants across 110+ countries. Headquartered in Louisville, Kentucky, Yum was created in 1997 as a spin-off from PepsiCo and owns KFC, Pizza Hut, Taco Bell, and Long John Silver's brands. Yum has over one million employees and annual revenue of $10.8 billion. Pizza Hut is one of Yum's major brands and is the world's largest pizza chain, selling stuffed crust and hand-tossed pizzas. Pizza Hut uses over 300 million pounds of cheese annually and had the first pizza delivery to space. Yum focuses on international growth and maintaining at least 10% annual EPS growth through

1. YUMBRANDSPRESENTED BY :- GURBINDER SINGHMba (general) Id ;- m100700013

2. YUMBRANDSSUBMITTED TOMR.SHANTANU GHOSH

3. INTRODUCTIONWorld's largest restaurant company in terms of system restaurants with more than 37,000 restaurants in over 110 countries and territories .

4. Founded in 1997 as Tricon Global Restaurants, Inc.

5. Yum is ranked 216 on the Fortune 500 List.

6. Yum has more than one million assosiates. COMPANY PROFILE HEADQUATERS: Louisvilla Kentucky, US

7. AREAS SERVED: Worldwide

8. CHAIRMAN & CEO: David C. Novak

9. REVENUE: USD 10.8 Billion HISTORYYum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. Tricon Global Restaurants, Inc. an independent company, as a result of a spin-out from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide.Yum! Chairman & CEO David C. Novak is a director of J.P. Morgan Chase and became chief executive officer of Yum Brands on January 1, 2000, and chairman of the board on January 1, 2001. He is also a member of the Yum! executive/finance committee.In March 2002, Tricon announced the acquisition of Lexington, Kentucky,-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc

10. What business is Yum Brands in?Yum Brands is the world's largest restaurant company.

11. Restaurant Brands – KFC, Pizza Hut, Taco Bell and Long John Silver's .

12. These are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories..

13. VISIONYum! Brands is committed to continuing the success realized during their first ten years. Their success has only just begun as they look forward to the future, one which promises a long runway for growth, especially on an international level.They maintain a consistent commitment to deliver at least 10% EPS growth annually.

14. STRATEGYYum! is building a vibrant global business by focusing on four key growth strategies:

17. Brandsof Yum RestaurantsPIZZA HUTKFCLONG JOHN SILVERTACO BELLNANDOSA& W

18. PIZZA HUT

19. SOME FACTS IN THE HISTORY OF PIZZA HUTPizza hut are the world's largest user of cheese,Over the course of a summer it is estimated that Pizza hut usesa 100 million pounds of cheese. Pizza Hut uses more than 300million pounds of cheese annually.Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year.In 2001 Pizza Hut sponsored a pizza delivery to the international space station.The oldest Pizza Hut that is still functional is in Wichita, Kansas.

20. Pizza Hut's Mission StatementWe take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" P. E. A. R. L. SPASSION for excellence in Doing everythingEXECUTE with positive energy and urgency.ACCOUNTABLE for growth in customer satisfaction andprofitability. RECOGNIZE the achievement of others and have fun doing it. LISTEN and more importantly, respond to the voice of the customer.

21. PRODUCTSPizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a coil of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts.Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).

22. POSITIONING STRATEGYPizza Hut was among the first multinational brands to enter the food retail sector.When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category.

23. Worldwide Pizza Hut has come to become synonymous with the 'best pizzas under one roof‘ This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal.

24. A critical factor in Pizza Hut's success has been its unique dining Crew members at Pizza Hut strive each day to provide 'CUSTOMER MANIA' - the kind of service that ensures that every visit of the customer is a memorable one.Pizza Hut's constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges - that puts a 'Yum' on every customer's face - has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities.

25. MARKETING STRATEGYPizza Hut’s Says:We want to satisfy our customerby offering them“The Best”Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance,Product quality and Speed)You will Find 3F’s at Pizza Hut(Fun, Friendly and Familiarity)

26. MARKETING STRATEGY

27. MARKETING STRATEGYFamous Actor and Actresses used as BRAND AMBASADOR for the promotion of the BRAND

28. TARGETINGTarget audience is basically anyone and everyone who loves to eat pizzas.Age group of 12 to 30.Pizza has long been targeted to families,because of the convenience that is present when serving pizza to a group

29. Data provided by Capital IQ

30. SERVICE ON TIME

31. MAIN COMPETITORSDOMINOS PAPA JOHNSPIZZA VILLALITTLE CAESAR’S

32. MARKET SHAREPizza Hut“Think Global act Local”First to introduce localized menu

33. MARKET SHARE IN USA

34. COMPETITORS IN AMERICAMC Donalds

35. SUBWAYCOMPETITORS IN CHINAMAINLAND CHINAFAIRWOOD

36. COMPETITORS IN AUSTRALIAARBY’SWHITE CASTLE

37. COMPETITORS IN JAPANMOS BUREGERRAMEN