Bauer Media Group would be the preferred media institution to distribute the magazine. Bauer is a large multinational media company that publishes well known magazines such as Q, heat and kerrang in 16 countries worldwide. They have a large budget that could fund giveaways and prizes to attract audiences. Bauer also expands its magazines into different markets, with Q magazine having a website, TV channel and radio station.

1. Q5. What kind of
media institution
might distribute your
media product?

2. Bauer Media Group.

One possible media institution I may consider is Bauer
Media Company. Bauer Media Group is a multinational
media company headquartered in Germany, operating
in 16 countries, worldwide. One reason why I have
considered Bauer is because they already publish very
well known magazines like Q , heat and kerrang. The
company consist of 300 magazines worldwide in 15.

3. IPC Media.

Another possible media institution that could distribute
my magazine would be IPC Media. This institution is
found in the UK and has a large portfolio, selling
350million copies each year. It has a mass market for
women and are targeting magazines for upmarket
women and men, making their market segment larger.
IPC Media supplies magazine and newspapers like
NME, Marie Claire, Teen Now, Woman's Weekly and
Soaplife.

4. What I have decided?



I have chosen for Bauer Media Group to be the
publisher of my magazine.
They have a big budget, which would allow the
magazine to have regular giveaways and prizes,
attracting the audience more.
Bauer is also known for having its magazine
widen into different markets. Q magazine is not
only a magazine, they have a website, TV
channel and radio station.