The video was viewed 292 times in four days, reaching audiences in the UK, India, and Australia. Most views were from young people ages 13-17 and females. Views were split fairly evenly between mobile, embedded players, and YouTube. The majority of embedded views came from Facebook. Survey respondents, who were mostly male and female ages 17-18, highly rated the video's technical skills, creativity, use of conventions, and finish.

1. Q3 – Audience Feedback
Anand Subramaniam

2. YouTube Analytics
Information/statistics about the
music video that was uploaded onto
YouTube

3. In the four days in which it was uploaded, the video was viewed 292 times. The duration of the four days lasted from 20 th March to
the 3rd March. The number of views that this video achieved was quite impressive even due to the fact that account on which this
video was uploaded onto, did not have many subscribers.

4. The image above shows the countries in which it was viewed. Most of the views originated from here in the UK. However this
video had even reached as far as India and Australia in such a short time.

5. This is the music video’s demographic. This graph shows the gender of the viewers as well as their age and what percentage each
gender held over the number of views. As you can see, the music video seems to be popular amongst young people (ages 13-17)
but seems to be more popular with the female members of the audience.

6. This graph shows the playback locations of the video. The viewing locations almost have an equal amount of views. 88 of the total
views were played back on mobile phones. 91 views were based on the video being embedded on a different website. The rest of
the views took place on the YouTube website itself. In addition traffic sources of a video can be seen. A majority of the views were
on mobile phone applications, directly, embedded players and external websites.

7. From the previous statistic screen shot, I selected the “Embedded player on other websites” hyperlink. This took me to the page as
seen above. The views that came from website embeds all came from social networking sites. All but 1 view came from the video
being embedded on Facebook. The single view came from a tweet on Twitter.

8. Viewer was impressed
with the use of camera
angles and has
included timings of the
video where he found
the video
(edits/composition?) to
be ‘clever’
This viewer was also
impressed with the use
of camera angles. He is
completely impressed
with the video and has
seemingly not seen any
flaws with the video.
Viewer liked the video
Viewer reckons that the
video will be parodied
Portions of the comments section were blocked due to being irrelevant (praising the song) and confidentiality reasons (account
names

9. Survey
Simple surveys were handed out to
the audience after the viewing of the
final video

10. Target Audience Sample (10 people)
Person No. Gender Age
1 Male 17
2 Male 18
3 Female 18
4 Male 17
5 Female 18
6 Male 17
7 Female 18
8 Female 17
9 Male 18
10 Female 18

11. Survey Feedback (Bar Graph)
6
5
4
Meeting The Brief
Rating
3 Technical Skills
Creativity and Imagination
Use of Media Conventions
2
Degree of Finish
1
0
Person 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7 Person 8 Person 9 Person 10
Sample