1. Michelle Brown-Brine
A2 Media Studies
G324 – Advanced Portfolio in Media
Brief 2 – A promotional package for a
new film

2. Questions
2. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
3. How effective is the combination of your main
product and ancillary texts?
4. What have you learnt from your audience
feedback?
5. How did you use media technologies in the
construction and research, planning and
evaluation stages?

3. 1. Use of Conventions (trailer)
• Colour – black, white, red
• Font – uniform throughout individual
pieces, fits genre
• Audio – slow in tempo, dark, eerie
• Editing – fade, quick cut, zoom
• Shot type/angle/movement – mid-long,
handheld, close-up, extreme close-up, still

4. 1. Use of Conventions (ancillary
tasks)
• Colour – black, white, red
• Font – Uniform throughout ancillary texts
• Images – representative of actors and
genre
• Layout – Masthead at top of page
(magazine), admin text at bottom of
poster, image in centre of product

5. 2. Effectiveness of Combination of
Main Product and Ancillary Texts
Key
Wolf synergy
Text synergy
Actor synergy
Costume/make-up
synergy

6. 2. Effectiveness of Combination of
Main Product and Ancillary Texts
• The audio effect of a wolf howling links to
the image of a howling wolf on the poster
and the shadow of a wolf on the magazine

7. 3. Audience Response
In order to gain feedback from my target audience I asked 20
people within my target audience age range (10 males 10
females) the following questions and received the following
responses:
1. Can you tell that the genre of the product is fantasy/horror?
9
8
7
6
5
Male
4
Female
3
2
1
0
Comments: Yes No
Female, 17 “I felt that the horror genre was made very clear by the colours that were used,
however, although the fantasy aspects could also be seen, they were a little too subtle.”
Male, 21 “I thought that it was easy to see the genre because of the ‘give away shots’ in the
trailer.”

8. 3. Audience Response
2. In your opinion, does the trailer look professional?
9
8
7
6
5
Male
4
Female
3
2
1
0
Yes No
Comments:
Female, 19 “I would never had thought that it was made by an amateur for an A-Level coursework
project as it looked so professional, in fact I was sad to hear that there was no real film!”
Male, 15 “I use iMovie a lot as I am a media student and I could see through the editing that the
manufacturer of said product was relatively new at using this technology, however the final result
was still good.”

9. 3. Audience Response
3. How would you rate the quality of the finished products?
6
5
4
3 Male
Female
2
1
0
Poor Good
Comments: Satisfactory Excellent
Female, 23 “I thought that the overall quality of all of the products I was shown was good. This is
because on close examination I could only spot a few minor quality issues but overall, well
produced.”
Male, 16 “I thought that the products were lacking a flare and that the quality of the camera used
was not to a high enough standard for me. On the other hand I still enjoyed observing the
products.”

10. 3. Audience Response
4. Did you like the title and tagline of the film?
8
7
6
5
4 Male
3 Female
2
1
0
Yes No
Comments:
Female, 15 “For me it was the tagline that grabbed my attention. I loved the way that it was
worded and I thought it was cleverly done.”
Male, 26 “In my opinion the title was gripping and it made me want to find out who exactly these
‘nightstalkers’ are and what it is that they do!”

11. 3. Audience Response
5. Finally, if you saw the trailer at the cinema, would it make you want to watch the
film?
10
9
8
7
6
5 Male
4 Female
3
2
1
0
Yes No
Comments:
Female, 16 “The only reason that I would not want to see the film is because it looks a bit too
scary for me!”
Male, 22 “I would definitely want to watch it as it looks like the kind of films that I tend to watch,
and in all honesty I am disappointed that this is not possible!”

12. 3. Audience Response: What I
Learnt
From my audience feedback I learnt the following things:
Although males tend to be more critical, they preferred my product more
compared to the females
My product looks professional
90% of my selected target audience group would watch the film in the cinema
after having seen the trailer
Females tend to give more positive and constructive feedback
The quality of all 3 of my products was of a relatively high standard
If I was to do this project again I would:
•Use a higher quality camera in order to gain better quality images and footage
•Film more takes of scenes so that I have a wider variety to select from
•Watch some tutorials of iMovie on specified areas of which I feel I need to
develop
•Plan my time more effectively; for example allow more time for the gathering of
footage
•Experiment more in order to maybe develop or challenge conventions
particularly in terms of camera shot types and editing

13. 4. Use of Technologies – Research,
Planning and Construction
Microsoft PowerPoint 2003
I used Microsoft PowerPoint 2003 to:
-Present my work neatly
-Create multiple separate presentations which cover all of the subject areas

14. 4. Use of Technologies – Research,
Planning and Evaluation
Internet Explorer 8
I used Internet Explorer 8 to:
-Research genres, existing products, synergy, advertising and marketing strategies,
advertising and market cycle
-Sign up to websites such as Blogger and Slideshare
-Access a wide range of exemplar work

15. 4. Use of Technologies – Planning and
Blogger
Evaluation
I used Blogger to:
-Present all of my finished work
-Present my work in an easy-to-navigate way

16. 4. Use of Technologies – Planning and
Slideshare Evaluation
I used Slideshare to:
-Upload my PowerPoint presentations to the internet
-To make it possible to view my PowerPoint presentations as slideshow when I added them
to my blog

17. 4. Use of Technologies - Construction
iMovie
I used iMovie to:
-Import clips
-Import audio
-Adjust the length of scenes
-Add effects (manipulating the colour of the scene)
-Ensure effective and smooth sequence and transition between scenes
-Export final product as an MP4 file
-Add text to the trailer
I used this program for the entire production of my teaser trailer.

18. 4. Use of Technologies - Construction
Garageband
I used Garageband to:
-Create the audio track for my teaser trailer
-Add sound effects to the audio track of my teaser trailer
-Record and add a voiceover to my teaser trailer

19. 4. Use of Technologies - Construction
Adobe Photoshop CS3
I used Adobe Photoshop CS3 to:
-Enhance the quality of the photographs that I took
-Add effects to images (for example: enhance or decrease the colour saturation of an image)
-Cut out specific areas of an image
-Create the 2 ancillary tasks

20. 4. Use of Technologies - Construction
Toshiba Camileo B10
I used the Toshiba Camileo B10 to:
-Film all of the footage for my teaser trailer
-Add effects to the scenes before importing them to iMovie

21. 4. Use of Technologies - Construction
Samsung PL100
I used the Samsung PL100 to:
-Take multiple photographs to use on my ancillary texts