The document summarizes interviews conducted to evaluate a video project. There were three interviews: 1. Rafal, a racing fan, enjoyed the music video sections but felt the main content lacked explanations and was not very engaging. He suggested adding more visual cues and focusing on emotional parts. 2. Jim also liked the music sections. He found the main content monotonous and suggested breaking it up more. Both felt terminology should be better explained. 3. Darius, who doesn't watch racing videos, preferred the music sections and felt the main content was too long and uninteresting. Overall, the music sections were well-received but the main commentary needed improvement. Interviewees suggested shortening it,

1. FMP – Evaluation
Daniel Morland

2. Evaluation Introduction
The evaluation of this project is an aspect I've been looking forward to
since I started production. This is down to the fact that I know that I
had a disconnect between the production I put in and the product
that came out.
I know I made mistakes to the way I approached the video, article
and branding of point but now I will clearly be able to see where I
went wrong and what I did well in this project.
Splitting this evaluation into 2 sections (Audience evaluation and
personal evaluation) will allow me to see what the product looked like
to other people and then look at the product myself, and the work
that went into it.
looking back at my own work briefly, I want to find out the
success that Point had at face value. This is the area I believe was
lost during the production. Areas behind the video, social medias and
the article to create these documents were the strong point, but
the products themselves were what I wasn’t 100% personally
happy with. The interviews will allow me to ask my target audience
what they think about point and areas they believe can be improved
with time.

3. Audience Evaluation
The product at face value

4. Class Peer reviews
My class used 10 minuet sections to briefly view each other's
productions and products. It allowed us to each understand our
classmates work.
• Do you see the connections between the different
medias? (Facebook, Instagram, twitter, YouTube and article)
• "Is obvious"
• "Yes, the X is clear"
I'm happy to know that my classmates see the connections between
my different medias. I showed them all of my production, however
only briefly. Even with the small amount of time that we had access
to, they saw straight away the connections I intended to make
between the medias.
• Should the branding be more obvious?
• No
Leading on from the last question, I probably didn’t need to ask this
one. However, they might have suggested a change to the brand style,
but that wasn’t there case.

5. Class Peer reviews
• Does the layout of the article change your experience when
viewing the images and reading the text?
• "You could use a sharper font choice"
• "Text is in awkward position"
These 2 ideas would actually be something I would carry forward in
to the next article I make. I used a font which didn’t really add any
value to the article, and so if I had used a font which was in line with
the branding it might have looked better.
In regards to the structure of the text, I believe that this is due to the
amount of room the images take up. I'm sure that this wont be the
last time I hear about how the article I laid out. Even though it suits
the branding style, it sacrifices the areas which the text lays on and
shoves them into the sides of the page.
• During the video, did the music video areas break up your
attention?
• Yes
A simple answer to a simple questions. This means that the music
video areas enacted the role I wanted them to provide, which is
breaks the viewers attention.

6. Class Peer reviews
• What emotions did the music provide for you?
• Hype, music. Was the correct emotion, suited the
transitions and edits
The music parts with the video really accomplished their goal
for my production. My peers engaged in heightened emotions
while watching. The fast and sudden transitions provided
that added sensation of tension which is exactly what I was
going for.
• Any changes to any areas that you like to see?
• Less of the main content/you talking
• More music video parts
The main area of the video production which I currently know
I want to change is the main content areas. Parts with me
talking for an extended period of time is informative to
educated viewers but mundane to watch in general.

7. Class Peer reviews
My peers wanted more music video areas and I would agree
that they were by far the best parts of the video. However,
they take the most time to produce, with many stages of the
production taking up different days. If I found a way to
streamline this area of the production I believe I could greatly
improve the quality of the video/
Other Points:
"It felt like I was watching an actual YouTube video, I
wouldn’t have known that it was made by someone in my
class if I didn’t recognize the face."

8. Class Peer reviews
• Other Points:
• "It felt like I was watching an actual YouTube video, I
wouldn’t have known that it was made by someone in my
class if I didn’t recognize the face."
I was happy to hear that my classmates appertained the style of
personalised content I was trying to achieve. With aspects like the
camera footage which would have greatly altered their look on the
video. Without features like the consistent brand, camera footage and
music parts in the video I think that these emotions would have been
lost to a great extent.
Overall, my classmates enjoyed the video more than the article, and I
personally agree with that sentiment. I'm already understanding that
my idea to target multiple areas of production was a mistake and
risk, which didn’t pay off. If I had focused more on the YouTube and
social media's I think I would have had a better time being used on
the planning, recording, editing and overall execution of the video.

9. Peer-to-Peer Interviews
Moving towards the next phase of my audience interviews. To acquire
the most accurate results possible, I will allow them as much time as
they need to look at each section of my work. It will be interesting to
hear exactly how different people react to my video, article and social
media's but I presume that they will hopefully understand
the connections I tried to make between the medias.
The way I will conduct each interview will be as follows. I will show
each media (Video, article, Social media accounts) separately, asking
the questions listed below once they have viewed said media. It will
be:
Watch video > ask the questions about the video
Display the article > ask questions
Display the social medias > and ask questions
This allows each person to take the time to fully evaluate their
opinions about my work instead of showing them everything and
firing questions at them. This will be a longer process, however the
opinions that each person provides to me will be more valuable.

10. Peer-to-Peer Interviews
Video Questions
• Do you watch any sort of racing content?
• What emotions did the music video parts provide to you as a
viewer?
• Would you want to see more or less music parts?
• Were they too long or short?
• Was the main content enjoyable?
• Did the storyline between myself and the Lexus
entertain you?
• Did the camera footage with facial expressions help you
understand the emotions involved in the race?
• Was the branding obvious to you? (introduction, transitions and
outro as well as the profile picture and banner)
• Did the branding suit the content?
• What are you opinions on the style of the branding?
• Any changes that you would suggest?

11. Peer-to-Peer Interviews
Article Questions
• What about the layout did you enjoy?
• Did the images take up too much room, or was it the
right amount of text to images?
• Were the images big enough to see the detail?
• Was it obvious that the article was written by Point?
• With features like the 45-degree style noticeable, or was
I too discrete with my branding?
• Any changes you would have liked to have seen with the article?

12. Peer-to-Peer Interviews
Social Medias Questions
• Is the branding consistent?
• Do you like the style of Point, and do you understand the
features and emotions I was trying to convey with this
brand?
Unlike the peer reviews I did with my class, I allowed the
interviewees to take their time to look at each media.
Allowing them to give their true wholehearted opinion of my
project. I feel that this aspect was missing.
The next slides are essentially how the interviewees
responded to the questions I asked them. You can skip to slide
24 where I explain what I learned from the interviews and
what I could carry forward if I were to continue the project.

13. Peer-to-Peer Interviews
interview 1 (Rafal, Poland, 27)
Video Questions
Rafal is an involved follower of racing and Sim Racing.
An educated opinion surrounding Racing.
Music video areas:
• Dynamic and thrilling because of the
synchronization of the video to the music was
effective for him.
• He was entertained by these edits.
• The music video edits match the emotions of racing
for him.
• "They Could be longer"
https://youtu.be/pGQSA7766OU

14. Peer-to-Peer Interviews
Video Questions
Main Content:
• "As a SimRacer I can understand the emotions that
the drivers experience."
• The main content lacked explanations
• "Not much going on"
• Hard to understand what is going on
• No Introduction, which could have helped
• Not much action, so maybe you could have focused
on the more emotional and entertaining parts.
• Enjoyed the storyline, but again it could have been
highlighted
• The Second part of the content it was a lot easier to
understand what was happening because of more in-
game camera angles.

15. Peer-to-Peer Interviews
Video Questions
Branding:
• The design is pretty clear, shapes are very defined.
• He saw the connection between transitions, camera
holder and other moving features in the video
• The design matches the content because racing
content has to be plain and simple.
• Makes it easier to be involved
Changes to the video:
• More focus and explanation of the storyline
• Have more informative elements to educate
the viewers who don’t understand
• "people are visual animals"
• Lap indicators, track position indicators
• "Visual cues"

16. Peer-to-Peer Interviews
Article Questions
Layout:
• The layout was consistent
• Shapes used were from the brand
• There was enough detail for sure
• The size of the images shouldn’t be changed
• Maybe some more space for the written content
Branding:
• There was confusion
• I didn’t see the connection
• More down to the subject choices and not the
branding
• More emphasis on "racing in general"

17. Peer-to-Peer Interviews
Article Questions
Changes:
• More emphasis on the written content aspect
• Not much information in the written content, maybe
track information would be better. So I can focus on
the racing and other information.
• No involvement in the text
• There was a lot of missed intensity in the text
Social media Questions
Branding:
• Branding is consistent surrounding the
social medias
• Understands that Point covers racing in general
• Not a clear connection between medias

18. Peer-to-Peer Interviews
Interview 2 (Jim, 22, Liverpool)
Video Questions
Only experience to racing is F1 content
music video areas:
• Interest because he hasn’t seen virtual racing
content.
• Excitement.
• Because the main areas were so long, maybe you
could have broken it up with more music parts.
Main content:
• He did enjoy the storyline, however
more information for an introduction to build on the
beginning. Creating tension
• The footage helped re-enforce the idea that the
person knew what they were talking about
• Body language helped impact emotional areas.
https://youtu.be/aEVtNcFJwB4

19. Peer-to-Peer Interviews
Video Questions
Branding:
• The branding was definitely obvious and consistent.
• Noticed the usage of the camera holder being the
same shape as the branding style
• Also, could tell that the transitions and other
animated features belonged to the brand Point
• He could tell immediately that this video was going
to be about racing content.
Changes:
• More explanation of terminology (Racing line,
Hairpin etc.)
• Visual aid for uneducated viewers
• Some breaks the main content. Because it felt
monotonous.

20. Peer-to-Peer Interviews
Article Questions
Layout
• Enjoyed the design, non-conventional.
• Liked how the images were rotated and changed the
perspective of the images to fit into the shapes.
• Because of the ratio of text-to-images being
low it kind of diverted the 'article' towards an
advertisement.
Branding
• Because of watching the video first, he noticed the
connection.
• The Brand wasn’t obvious, but he noticed the
connection.
• It was a noticeable style that I used.

21. Peer-to-Peer Interviews
Article Questions
Changes
• More writing, as the point of an article is "to read it"
• More text to image ratio.
• he couldn’t determine the aim of the article.
• Some sort of aid to guide the reader.
• Didn’t understand the title when reading it the first
time.
• Maybe a link back to the style at the end would have
helped
Social Media Questions
• Branding was consistent
• Distinct and consistent style across the board
• No real establishment of the brand identity

22. Peer-to-Peer Interviews
Interview 3 (Darius, Romania, 17)
Social Media Questions
• Consistent social media branding
• Like the portrayal of the branding
• Emotions: accuracy, precision and sharpness.
Video Questions
He doesn’t watch any racing content of any form.
Music video areas
• Encouraged him to watch more, but he wanted to see
more of those music parts
• They were "Perfect"
https://youtu.be/vIFN6CMsqno

23. Peer-to-Peer Interviews
Video Questions
Main content
• "Its ok" but he wouldn’t watch this video because it’s
too long
• He didn’t find much reason to have a story line, and
would have preferred a video which had more
animated parts, like the music video.
Branding
• The branding was obvious, but not informative of the
brand.
• The branding did suit the content for him.
Changes
• Correct audio levels
• Shorter commentary parts
• More music video areas

24. Peer-to-Peer Interviews
Article Questions
Layout
• The layout looks real nice, the images include detail.
• Big enough to see easily, but small enough to fit the
images
• There was a right amount of text to image ratio for
him.
Branding
• He did notice the similarities in style of shapes.
• But it's not obvious
Changes
• He didn’t really need any changes to the article

25. Video Answers
Music Video sections:
From the answers I was receiving, I can conclude that the
music video sections within the video achieved the results that
I was aiming for.
Starting with Rafal, he explained how he enjoyed the
synchronisation between the video and music creating
"dynamic" and "thrilling" emotions for him. In the second
interview, Jim repeated the positive comments stating how the
edits were "exciting." And lastly Darius explained how he
would have preferred to have more music video parts then
anything, however I believe that this is down to the fact that
he doesn’t watch commentary videos, and therefor he will have
a bias against them. Anyway, the music video sections within
my video clearly were taken well by these potential viewers.
Peer-to-Peer
Interview Evaluations

26. Video Answers
Music Video sections:
In regards to the length and amount of music video sections,
each participant had a different opinion. Rafal wanted them to
be longer. Jim requested more with Darius wanting there to be
more music video sections then anything. In the future if I
streamlined the production, this clearly would be a successful
route to take my videos instead of commentary ones. I will
have to find more ways to cut down production times, but I
will talk about that later in the evaluation.
Peer-to-Peer
Interview Evaluations

27. Video Answers
Main Content:
To my interviewee's, my main content was hit and miss. I personally
know that this is the area of the video which has the most room for
improvement.
Rafal had the most to say, stating that he enjoyed the "emotions" and
the "driver storyline." Being already exposed to plenty of racing
content having played simulator's before, Rafal had plenty of
understanding when it comes to the emotions I personally was
experiencing. This contextual knowledge helped him understand
what I was saying, whereas we will see not everyone is on the same
page. Jim also enjoyed the storyline, having said that he experienced
the tension that I tried to create between myself and the Lexus in the
video. But like Rafal, Jim suggested that there should be some sort of
introduction to the video to generate extra understanding and
therefore engagement for the viewer. Darius explained how he
straight up found little to no enjoyment in the storyline, saying that
he preferred the music sections more than anything else.
Peer-to-Peer
Interview Evaluations

28. Video Answers
Main Content:
Overall, my interviewees had a more negative experience over
a positive one while watching the main content, and I take
that wholeheartedly. Jim was polite about his experience
when watching the main part of the video, only implying that
he didn’t enjoy it. Rafal was more straight forward with his
feedback explain that he "didn’t understand what was going
on" with "not much action." Whereas Darius believed the
main content of the video should be removed completely.
Honestly, I echo how these people took this part of the video. I
know that I completely missed the mark when it came to
engagement and entertainment.
Peer-to-Peer
Interview Evaluations

29. Video Answers
Main Content:
Even though they didn’t enjoy it, each had plenty of suggestions when it came to
improving the experience while watching. This means that they saw that
improvement that could be made and therefor could see themselves enjoying that
content.
Rafal suggested:
• The main content lacked explanations, could be something onscreen which
pops up
• There was no introduction to the video which would have helped
• Could have focused the main content and storyline on more entertaining parts.
Highlighting certain areas.
• The second half of the main content was much better because of the increased
usage of outside camera angles which showed the other car clearly.
Jim Suggested:
• The use of an introduction to build on the story at the beginning.
• Visual aid and explanations of terminology
• Other track information, visually and explained by the person on camrea
Darius
• Didn’t enjoy the storyline, so re-structuring the video to include more music
parts.
Peer-to-Peer
Interview Evaluations

30. Video Answers
Main Content:
The main areas included plenty of explanations from myself
within the video which I thought at the time would be
adequate for the viewer to understand. But Rafal and Jim
disagreed. They believed that explanations of terminology
would have helped explain what I'm saying and therefor
engage them with the content. Rafal went on to say that
"Humans are visual creatures" which is an aspect which I
completely missed, using the terminology as if I believed that
the viewers would know themselves, and the only people that
would know are the highly educated (on racing content)
viewers would know. This is an improvement I would
definitely make in the future if I could. I could use the
techniques I learned in premiere to animate objects with
snippets of information on and off screen to help the viewers
who don’t know what I mean.
Peer-to-Peer
Interview Evaluations

31. Video Answers
Main Content:
The suggestion to highlighting parts of the race instead of
showing the bulk content would have made the video more
entertaining a less of a struggle to watch through. This is
something I had already though about, but now that Jim and
Rafal both suggested it, this would be the direction that I
would take the main content for the future, instead of having
an un-edited (other than camera footage and other in game
angles) complete storyline.
Peer-to-Peer
Interview Evaluations

32. Video Answers
Main Content:
The use of building a storyline for the viewer would be
helpful. Rafal and Jim again both suggested some sort of
introduction which creates a baseline to go off. I tried to use
the beginning music video for this, however I guess it
contained to much suggested and implied information to be of
any use to the viewer.
Rafal's final suggestion which I think I can take forward is
the usage of more frequent camera angles for the visual
explanation to the storyline and engagement for the viewer. I
can definitely incorporate this suggestion to the recording
session on my brothers PC.
Peer-to-Peer
Interview Evaluations

33. Video Answers
Main Content:
The only point which I disagree with is a large reduction of
the main content to facilitate more animated areas like the
music video parts. I don’t like this for two reasons. The first
being that the main content is literally the main part, the
music video areas are meant to be complementary to the
storyline, and not the storyline itself. And the second reason I
don’t like this suggestion is the amount of time it would take
to do this. I definitely know that it would take a lot more
preparation, planning and recording to do something like this.
Again, if I streamlined the production process of these areas
(like using my own PC to record instead) I might be able to do
this. I'm happy to hear however that Darius enjoyed these
sections so much.
Peer-to-Peer
Interview Evaluations

34. Video Answers
Branding:
From what I heard; the branding achieved its aim within
the video. Looking sleek and performing the role of
displaying the brand clearly. And sometimes too clearly.
Rafal Enjoyed the design saying that it had "clear" and
"defined" shapes which is "key for content surrounding
racing" being a sport all about precision. The X branding
was "Plain and simple" which it has to be because of the
"racing" content it covers he rightly explained. He also
noticed the connections I purposely made between the
branding and the animated areas, saying that the
transition designs "matches" the brand. All these
connections for Rafal made it easier for him to feel
"involved" in the brand and its subsequent content.
Peer-to-Peer
Interview Evaluations

35. Video Answers
Branding:
Jim Followed the same train of thought. He found the
branding connections "consistent" and "obvious" to see.
Noting the usage of the camera holder, transitions,
intro and outro designs and their relative connections
back to Point the brand. Because of the defined and
sharp branding, he was able to easily determine the
content that this branding covers.
Darius echoed what the other two just said, however he
found difficulty in the understanding of the brand
identity. It was "obvious" for him to see that brand, but
he didn’t know what the brand was about. The
branding did suit the content for him.
Peer-to-Peer
Interview Evaluations

36. Video Answers
Branding:
Overall, I can definitively say that the branding
achieved the aim of being interconnected within the
video. My potential viewers could pick up on the design
choices I took too forward the brand awareness. I
should have taken some time to establish the brand
identity with some hindsight, but in total, the branding
did as I planned.
Peer-to-Peer
Interview Evaluations

37. Video Answers
Main suggestions for the future:
Each person before this question had already explained some changes
that they would have made. I just wanted to ask straight up what
they would like to see different within the video to allow them time to
give a proper explanation to why this change would be helpful.
Rafal needed more explanations of the storyline. With added camera
angles and visual cues to guide the viewer down the story, instead of
the viewer having to decrypt the information themselves. This is
definitely an element which I'm taking away from this video. I need
to focus more on the explanation and guidance of the viewer, to
provide a more engaging and entertaining experience. Not having the
viewer try to work it out themselves and feeling lost in the video,
becoming frustrated and then cleaving altogether. Rafal suggested
the usage of more visual explanations, being different and
informative camera angles and also the usage of animated elements
which provide understandings, for example a lap indicator which
would have been perfect.
Peer-to-Peer
Interview Evaluations

38. Video Answers
Main suggestions for the future:
Jim was on the same page as Rafal. He needed terminology to be
explained to him. He felt left in the dark when it came to the words I used.
He understood that he himself does the same for his field of work. This
wouldn’t be hard to achieve as I have already explained before with the
animated visual elements.
Jim also suggested that I break up the main content more. I'm going to
take this as reducing the length of the video to highlight it, which again
would be a decent change to make. A viewer should never feel as if a video
is draining a boring to watch, so by highlighting key moments I will keep
them engaged in the video.
Darius rightly suggested to correct the audio levels of the engines to the
sound of my voice. He said that it was difficult to hear what I'm saying,
and this is an easy fix which I already had implemented. I had reduced
the engine audio by -8 Db however this was not enough. Jim mentioned
how loud the music sections sounded compeered to my voice, so maybe the
voice volume was the issue. In total, the audio should have been balanced.
Peer-to-Peer
Interview Evaluations

39. Article Answers
Layout:
The layout of my article aimed to create a different take on articles
with more emphasis on the image locations to provide a structured
and unique read.
Rafal took note of how I displayed the article saying how it
remined "consistent" throughout the article while also retaining the
branding. Exactly the route I aimed to take the article. Because the
shapes I used were big enough he told me that he could was quite
easily see the "detail" within each image. Therefor not needing the
images to be "changed" in size. He did however provide one aspect
which I should have considered, explaining how I should have
allocated "more space for the text." The ratio of text to image was
rather in the image's favor, and that was for the reason of detail and
the consumption of the reader's attention to them.
Peer-to-Peer
Interview Evaluations

40. Article Answers
Layout:
Jim also enjoyed the "non-conventional" design I took for
the placements of the images. Having picked up on the fact that
I changed the rotation of the images so that they were able to
reside within the shapes I used. However, because of the low text to
image ratio that I included in the article, it shifted Jim's perspective
on the article more towards an "advertisement post" for the go-kart
track itself. An interesting take on my article which I actually view
positively. I think I should have counteracted this by spacing out the
images more so that text could be hosted easier between the different
shapes I used which might have diverted the article back to being an
article.
Peer-to-Peer
Interview Evaluations

41. Article Answers
Branding:
Rafal found confusion with the subject choice regarding the branding.
Having just watched a video surrounding virtual GT3 racing to then
read an article about real Go-Karting I also see why he finds a
disconnect with the subject choice and therefor the brand coverage.
He understood after a while that the brand was then "racing in
general" however, he explained how he needed more content to get
to that opinion. I will have to agree with Rafal with this point. I
should have had more information about the brand's aim to market
towards being focused on the subject choice of Racing as a sport,
otherwise it would again be hard for the reader and viewers to
decipher.
It wasn’t as difficult for Jim to see the connection between the 2
subject, seeing that they both covered racing as a sport on an
emotional level. He explained how the brand identity of racing in
general was initially hard to uncover, but in the end he did
understand the aim of the brand Point. The style of the brand he said
was "noticeable" which was my aim with the layout and other
branding choices with my medias.
Peer-to-Peer
Interview Evaluations

42. Article Answers
Branding:
It wasn’t as difficult for Jim to see the connection between the
2 subject, seeing that they both covered racing as a sport on
an emotional level. He explained how the brand identity of
racing in general was initially hard to uncover, but in
the end he did understand the aim of the brand Point. The
style of the brand he said was "noticeable" which was my aim
with the layout and other branding choices with my medias.
Darius was more in line with Jim. Saying how the similarities
in shape and style of the article was inline with the overall
branding. But also for him it was not "obvious." I clearly am
missing some sort of connecting factor which brings the brand
together.
Peer-to-Peer
Interview Evaluations

43. Article Answers
Changes:
For Rafal, more written elements would have been useful for the
article. More "emphasis" on the allocation of space for text would
have benefitted the article for him personally. Jim also followed the
same mentality, with him needing more space for the written content
as he believed that it was difficult for him to understand the reason
for the article. He needed to read it twice to understand what the aim
of the article was. Some sort of working at the end regarding the
effects on the images would have drawn it together for him.
Jim actually gave a fantastic suggestion again to provide some more
background information about the track, location and who was
racing. Building information around the place I was at and the people
I was taking photos of would have made the article more interesting
for him. This would have returned some of the missing "intensity"
which the article lacked in his eyes.
Darius on the other hand needed nothing for him to enjoy the article.
So at least someone was happy about how I structured images and
text.
Peer-to-Peer
Interview Evaluations

44. Social Media Answers
Branding:
All 3 of my interviewee's engaged in the "consistency" I kept for point
in all medias and especially the branding of the social medias. Safe to
say that I nailed the consistency on the head.
By the end of the questioning, Rafal understood the brand and how it
covered the subject of "general racing" with the other 2 following
suit.
What was lacking again was the purpose of the brand. All 3 kept
replaying the problem of the brand have "no-identity" making the
subjects that it covers hard to understand. Therefor not creating a
"clear connection" between medias but having a consistent
branded look.
At least in general the portrayal of: "accuracy, precision and
sharpness" was retained in the emotions of Point.
Peer-to-Peer
Interview Evaluations

45. Personal Evaluation
All Areas

46. Research Evaluation

47. Research Evaluation
Secondary Research
Mainly, my content research was fantastic. This part of the project
was by far my favourite part as my ideas for exactly where I could
have taken point was still up in the air.
I fully prepared the direction I wanted to take my channel with the
aim of covering channels within the same target audience. I
specifically choose channels which covered racing news. The choices
of The Race, Autosport and Tommo were right down that ally, with
Tommo's channel specifically allowing me to explore the options of
some personal channel research.
At the beginning of the research and project in general I aimed to
provide myself a clear direction to take my project. So hopefully you
can see that enthusiasm and drive I put into this section. I can tell
you, that this amount of analysis provided extreme clarity when
looking at other channels in the market. Looking back, my research
was highly successful. I believe I fully gathered every aspect
surrounding each channel.
Positives

48. Research Evaluation
Secondary Research
I tired to gather as much information surrounding these 3 subject targets
the:
• Channel's audience
• product(s)/content they provided
• branding of each channel
Channel Audience Research
I found that the audiences of the 3 channels were interconnected. I
partially knew this anyway because I was an avid viewer of all 3 before
and during the project. Irrespective of this, I found the influences of these
audiences on the respective channels helpful to my own due to the fact
that my channel would be entering the market relatively closely.
More than not, Autosport's and the Race's channel's were more connected
audience wise then they would like to admit, but that is because their
companies recently split at the beginning of 2020, so culturally there are
extremally similar, and with it their audience will be the same. This
allowed me to look at 2 examples which only had branding differences and
see what differences in audience they had and why. This allowed me to
specifically target in the direction of The Race's channel which takes a
more modern view on racing content, and which brings with it a more
modern and younger target demographic.
Positives

49. Research Evaluation
Secondary Research
After looking at these 2 F1 racing news channels, I moved towards looking
at a sole individual being Tommo (Tom McCluskey). Tom allowed me to
understand an audience which prefers to watch a more individual an
personalised style of content. I understood the audience of Tommo's
channel with complete clarity as he personally allowed me to look at his
channel's statistics. Numbers which the public will not have access to.
With this information I was able to wholly determine the audience of his
channel. In turn this allowed me to know that if I made a channel which
had a sole figure that I would probably have similar figures, a direction I
sort of took but didn’t. More than anything this inspired me and kept my
drive going.
Product and Content
My product research targeted the areas I wanted to enter from the very
beginning. Autosport's magazines allowed me to look at past magazine
design choices and styles, whereas the Race provided me with a modern
take on this with all their content only being hosted on their website. The
2 take on journalism let me look at the direction I could take point, and I
choose to draw down the direction of the Race, with the enthusiasm to
make my own website which would host the brand's content. What I didn’t
consider at the time however was that these are massive
journalist organisations, and I'm one person...
Positives

50. Research Evaluation
Product and Content
I then looked at Tommo's content. His content took the direction
of providing content which surrounded him. The individualist
take on YouTube sprang all kind of ideas for myself as I explored
the subjects he covered. In total I reviewed the design choices he
took in 5 of his videos across the different eras of his channel.
From the beginning of his YouTube career to today.
I looked at everything within these videos: from the colours used
to the transition duration and designs and how it affected me as
a viewer. With hindsight, I glossed over one major point which I
should have looked into much more, that being the structure of
the videos. How each channel structures their videos to relays
information as clearly as possible was something I didn’t think
about at the time, and I believe was something which was clearly
missing from my video and print.
But from what I looked into, like the content covered, transitions,
colours etc. I felt fully prepared and enthusiastic to do it myself.
Positives

51. Research Evaluation
Branding choices
Logo design and choices each brand and channel made was
super interesting for me. To look at the outdated design of
Autosport to the close but modern design of the Race was
again another aspect which guided me down to a healthy
amount of information surrounding this subject.
Tommo's channel again provided the individual perspective,
and maybe I should have taken more influence from his
design which incorporated himself. This would have given
Point a face and therefore an identity.
Clearly this part I was able to bring forward into my
production from the reviews that I conducted. With words like
"consistent" and 2precise" being thrown around by my
participants constantly. Feelings I wanted my audience to
experience when viewing point, and this was originating all
the way back at the in the content research.
Positives

52. Research Evaluation
Secondary Research
I know exactly where my research fell off. The research itself did a
fantastic job of educating me and providing me with huge amount of
enthusiasm, however I feel as if I just didn’t convert this to my own
product.
Most aspects like the branding, colour choices, style research was fine
and as you saw was applied correctly. However other areas like the
understanding of my audience regarding the education, video
structure, content choice were all completely missing in my eyes and
that showed in my final product. Take for example the education of
my audience on the subject of racing: even the most educated person
on the subject Rafal found it difficult to follow the storyline and
structure of the video even though he himself knew everything you
should need to know about racing. And still it was difficult for him to
understand the video and the print. Looking back, this is exactly
what my product lacked in.
Negatives

53. Research Evaluation
Secondary Research
Even though I spent the time on both print and video, I
believe that this started a seedling which helped with the
chaos which was my final products. Right now, looking at the
products I now know that I should have spent my time
looking at either of the print or video research, not both. By
doing both I inspired myself to then do both and as you will
see overextended my workload making me have to cut corners
by the end, and that’s down to the fact that I'm one person,
not an organisation of people.
Even though I completed the research on time, I think I over
invested into the secondary content research. With 100+
slides on all of the channels. Yes, I knew everything I wanted
to know, but it kept me back from investing early into the
planning and pre-production of Point. If I had realised that
enough is enough and moved on to the next parts of the
project, I would have had a better time during the production,
which as I know is my low point.
Negatives

54. Research Evaluation
Audience Primary Research
Going into the primary audience research, I found myself fully driven
by the previous part of the project being the contextual research.
The planning and preparations of my questions was completely on-
point. I knew exactly what I wanted to ask and why I wanted to ask it.
This made my findings super useful when I gathered them because I
had an expected result and an actual outcome.
Using the social media Discord, I was able to access a much broader
range of individuals around the world. I knew this from my last Factual
project where I used a similar but less in-depth questionnaire. This time
however, I posted the questionnaire in many different locations
(servers) so as to access a wide variety of people. People are always
happy to help when it comes to school or college work, so I got plenty of
useful responses.
I broke the primary audience research into 2 sections:
• A questionnaire (quantitative data)
• And interviews (qualitative data)
By breaking the audience research into 2 sections, I could gather 2
types of answers. Providing as many opinions as possible to help guide
me down the production process.
Positives

55. Research Evaluation
Audience Primary Research
The Questionnaire
I targeted questions that people could answer quickly allowing for 23
responses. Geographically, the responses I gathered allowed me to
use the data effectively because most of the people answering were
from countries which have English as a first or second language.
However, I still got responses from across Europe, meaning the
answers I received were from a diverse range of individuals. Mainly
however the responses were from English primary countries (UK,
USA) which I still believe would be my primary target
geodemographic.
The answers I received from these people allowed me to continue
pursuing the direction I wanted to: with 100% of the 23 respondents
watching YouTube. I was ecstatic to see the amount of responses
which I could look at as evidence to continue my project, and not have
to work against what responses I was getting. This again built
my drive forward, however as I have said I already partially expected
these responses.
Overall, the questionnaire planning went extremally smoothly and
the responses it provided were super useful with the statistics they
provided.
Positives
Geographics of
respondents

56. Research Evaluation
Audience Primary Research
The interviews
The interviews went mostly the same. I planned to ask more Indepth
questions which targeted peoples extended answers. I mainly asked about
the virtual factor of racing, and how interesting it would be to watch for
the range of people I asked.
I again conducted the interviews on the social media platform Discord.
Discord allowed me to speak with individuals from anywhere across
Europe. The way I gather interviewees was from posting a message about
my project on multiple discord servicers requesting people for an
interview. 12 people responded and I randomly picked 5 of them. Anymore
and I would have too much to do before the next phase of the project.
I obtained plenty of new unexpected yet fantastic results. The main
answer I received which helped the most was the increase in viewers of
online competitions like Esport, but also in general. This answer fully
stands behind the direction I wanted to take Point with the aim of
creating racing content. This increase I belived was for 2 reasons,: the
expansion of the internet and the global lockdown which occurred across
2020. Shifting people indoors and online will obviously increase the
amount of people watching online content for entertainment.
Positives

57. Research Evaluation
Audience Primary Research
The interviews
But again, the interviews were another successful experience for myself,
with people suggesting plenty of useful tips which I wanted to carry
forward to my main project.
Overall Positive Evaluation of the Primary Research
I honestly wouldn’t have changed anything about the way I conducted
both the questionnaire or the interviews. They both went completely to
plan with plenty of respondents to both. If anything I might have targeted
the questions a bit more to personalised racing content in the interviews
but that is pretty much the only change.
The evidence each provided supported my product plan at the time, while
also giving my directions I could take forward to my product/content.
Positives

58. Research Evaluation
Audience Primary Research
The interviews
The problem I had with my primary research was something which I
didn’t think about until the end of my production. I never really looked
back at the finding for inspersion during production. The interview
question: "What would virtual racing Esport's need to change to attract
you more a viewer?" Had answers which would have helped me out
massively. With suggestions of audience educations using factors like
"Motec" and increasing the "tension." Clearly the main problem I had with
both interview and questionnaire was applying my findings forward to
help me with my production influences.
One of the most useful pieces of information were these answers I had. So
overall, I planned and conducted both well, and then just didn’t use the
results, the factor which completely lacked within my content. If I had
used some of the suggestions within my content when I was lost during
production, I think it would have gone a lot better.
I know that the next time around one of the main factors to look into
is what my potential audience has to say about what direction I should
take and the suggestions which would work for them. Essentially, use the
findings more effectively.
Negatives

59. Research Evaluation
Contextual Research and Statement
Contextual Research
I wanted to use my contextual research to build my knowedge on how
individuals and organisations corporate within the business world.
I looked at as many areas as I could which would be relevant to my
own project. Areas like Steve Etherington's photography video did a
really decent job at giving me an understanding at how he operates
his camera at a profession level within a professional enviroment.
Even other areas which I touched upon helped formulate my opinion
of how an audience interprets content. But what I didn’t do is take
enough of it away and include it within my project work. This is the
main issue I have with my contextual research is that I didn’t include
it within my though processes enough. The subjects I covered were
relevant and useful, they just remained un-used.

60. Research Evaluation
Contextual Research and Statement
Contextual Statement
My aim from the beginning was to also "Create a brand which targets
multiple audiences." It’s a goal with the long term in mind.
Thinking for the future while preparing for the issues was a highlight
of the project as a whole, and it clearly was continued here.
but like always, I aimed too far in the future. Its all good treating this
project like it will be a 4/5 yearlong project if I'm only going to be
graded for the months within the time I'm allocated to get it done in.
I think a more appropriate statement would have focused more on
either the video or article rather then the brand as a whole. It would
have allowed me to concentrate my efforts towards a certain part of
the project.

61. Research Evaluation
Theory
A Music Video's Effect on a Song
The question I asked was engaging for myself. It was something I
was interested in from the beginning.
From the findings, I found that music becomes compounded and
expanded towards another level with the introduction of a music
video for the music. Get it wrong however and it can massively
negatively impact the audience's opinion of a song.
Overall finding the different usages of music videos to not only
entertain but provide a connection between the band and audience
was eye-opening.
My video had 2 sections which included music with some music video
sections. These sections correctly created and added tension as I
synchronised the beat to shifting perspectives and transitions. I
didn’t use these sections to display the artist's music to the audience,
but I did sue it to compound the viewers emotions of the video, and as
I said, this created tension for them as I heard in my evaluation
interviews.

62. Experimentation Evaluation

63. Experimentation Evaluation
The aim to familiarise myself with the production
My experimentations aim was to make my production as clean as
possible. I never wanted to feel that I had not done this before
already, this is why I targeted so many areas in my experimentation.
By familiarising myself early with the equipment and hardware I
would be using in my production, I wouldn’t waste time learning how
to use it. That was my thought process at least. But I can tell you
now, this was a fantastic mentality to take. Not once during the
production did, I feel like I had not done it once already.
I started by thinking about how I would approach the production all
the way back in the experimentation. These are the experimentation
idea slides which I used to plan out my experimentation before I even
started. They targeted all areas of my production and some more.
This approach to planning out the experimentation based on what I
believe I will run into during my production was a highly effective
technique which I will definitely use in the furure. It really helped me
stay on track, while also making me think about the production
process I will take to make my final product.
positives
Positives

64. Experimentation Evaluation
Video Experimentation
my video experimentation as you would have guessed targeted all the
areas I wanted to use in my final video product. The areas which I
targeted and use in my production were:
OBS recording
• finding a process which synchronises the camera and audio to
gameplay footage correctly
• How I will record using my brothers PC and setting it up for the
future recordings which will take place. Finding the whole process
I will take to transfer save files and recordings between the
different equipment I will use
• Experimenting if I need to use my brothers PC or if I can get
away with using my own ( which I couldn’t)
Using Audacity
• Finding the settings to use for the recording of my microphone
Using EOS utility to record video
• Finding the settings which I will use to record video
Positives

65. Experimentation Evaluation
Video Experimentation
Experimentation I used later in production:
Adobe premiere
• The synchronisation of video to audio
• Problem solving the correct sequence and media encoder settings
(familiarising myself with adobe software VERY HELPFUL, was never
an issue again)
• Using the correct settings
• How to upload a video to YouTube correctly
• Finding a place for the camera video footage within the frame and
experimenting with different areas, while also discussing areas of
interest for the viewer.
• The overall self-education of the software, finding the tools I will need to
use within my production process
• Experimenting with animated elements and transition designs.
• Changing optimisation settings to increase workflow on my PC.
• Random experiment ideas to test my current problem-solving abilities
• Maintaining an organised workspace. This really came with the vast
amount of experimenting
• Camera video
• Experimenting with different camera angles
• Finding new features which will aid in the video production
• Finding a good lighting source
• Correctly white balancing the room being filmed in
Positives

66. Experimentation Evaluation
Video Experimentation
Experimentation I used later in production:
Branding idea experimentation idea generation
• Logo and branding idea experimentation
• Experimenting with the process to create my own font, the second
test I used in my actual production
Adobe Photoshop
• Finding new and unique photo editing technique for production
• Thumbnail design experimentation
• Finding limitations with the amount of file size capacity on
YouTube thumbnails
My experimentations aim as I said before was to make the production
process as familiar as possible. Because I targeted all areas
surrounding my production, I can definitively say that this completed
its aim to the fullest extent. Never once did I feel left in the dark
when it came to using any software and hardware during my
production. I hit every target and experiment I wanted to, not leaving
any stone unturned.
Positives

67. Experimentation Evaluation
Video Experimentation
However, there were experiments I did which I didn’t use within my
production. These experiments did nothing other then give me
options which I could (and should) use within my prodcution.
Testing I didn’t use but potentially could of:
Finding the appropriate website builder for my production
• Testing of Wix's website building features to see if it is adequate
• Building a mock website
Adobe Premiere
• 3D shifts in perspectives
Clearly you can tell that I left no stone unturned as I experimented into
subjects which I 'might' use instead of just targeting the subjects which
I KNOW I will use. This was the mentality I was in and the drive I had
during this time. Overall, this section again was highly successful, even
if I didn’t use these techniques, it still continued to educate and
familiarise me with the hardware and software I was using.
Positives
Negatives
&

68. Experimentation Evaluation
Video Experimentation
However, with hindsight there were subjects which I missed. Areas
which I should have paid more attention to would have been:
• Experimenting with video and article styles and structures
Theoretical structuring of videos and articles experimenting with
design choices to find one which match's my branding ideas at the
time. So I could go forward knowing exactly where my product was
going.
• The planning of scripting of the articles and videos.
This was an area I believed I lacked in and would have helped me a
lot in the areas I was in, unfortunately I glossed over these
completely whereas if I had spent some time creating a few ideas for
videos and articles at this stage I might have brought myself closer to
the overall production process.
I thought about the process of how I would make the product, but not
the products themself. Using time to experiment in these areas would
have normalised myself to the different design choices which I could
have used in my production and would have helped massively.
Negatives

69. Planning Evaluation

70. Planning Evaluation
The Aim of my Planning
The planning of the project attempted to set in stone
the process I will take, finalising the equipment and
hardware settings I will use. What this does for me is
create a path which I can just walk down for my
production. I had to make sure I knew what I was going
to do prior to actually doing it. Having this stability was
aimed at improving the production process and in turn
the final product.
Positives

71. Planning Evaluation
Starting the plan
The way I worked through the plan was in order of necessity. Prior to
anything, I still aimed to have a plan for all the areas I was targeting
being the branding, video production and article production
This is the process of planning it took during the document. I began by:
Planning the branding
During my experimentation documents I had tried out a few different
ideas for the branding style. I used the planning document to choose one
of the styles to go forward with.
This section:
• Defined what will the brand look like.
• I then used this to familiarise myself with what the branding will
look like before even creating it in the production. (branding design
choices which will effect production)
• Enacting those design choices in preparation for the
early production stages.
• Planning which surrounds how I will animate my branding also how
I will create the branding in photoshop and premiere.
• Different possible design routes I could take and finding ones
which work for my project
Positives

72. Planning Evaluation
Planning the Video Production
I knew that my video production would be the most difficult part of the
project as a whole. I needed to know exactly the process I would take
and exactly how I would come to make my product.
Planning consisted of:
• Understanding the content influences on the video production
• Self-Production influences. Observing where in the production
will I experience influences on my final product
• Audience influences on the final product. Honestly, this one
again was missed completely
• Laying out the plan for the production
• Having a defined and detailed plan which I could stick too will
allow me to see how easily I was able to stick to the process
I thought I would have initially taken
• Understanding the graphical elements which I will use in my video,
again familiarising myself with the production process
• Setting in stone the different equipment's and software's settings. I
don’t want variety at this stage, I want to know exactly what I will
use and why, so I don’t have to self-question and waste time on
correcting mistakes which I should have ironed out at this stage
• Music production with Elliot in preparation for the music video
sections
Positives

73. Planning Evaluation
Planning the Article production
I approached the planning of the article production essentially in the
same way as planning the video production, just for the article(s)
instead. I wanted again to fully understand the process I would use to
get to my final product.
I planned the production of the article by:
• Understanding the content influences on the article content
• Observing exactly what potentially could impact the article's
final result. Negatively mainly but also positive production
influences like if the photoshoot went as planned
• Laying out the plan for the production
• Creating a process to follow again will help me understand
what I need to get done to progress forward, so as I never feel
left in the dark
• Planning how I will go on-location for photoshoots
• Location scouting (possible locations)
• Contacting of the locations I wanted to visit
• Guidelines (H&S + COVID) I should follow while on
location. Which not only helped me, but also the people I
was working around
• Before I go, evaluate the equipment I will need, and what
the past and potential weather could be like
• The travel I will make to and from the photoshoot
locations
Positives

74. Planning Evaluation
Final stages of planning and dipping into the pre-production stages
By this point, I had already known that I was going to host my work in
multiple locations on different social medias.
So I finally used the planning and pre-production to:
• Pre-emptively establishing my social media accounts so they are
ready for the production of their graphical elements.
• This doesn’t mean that they are even close to being
compilated, because I still needed to create their profile
pictures and banners for branding. What this does is establish
the accounts that I would use, ready for the production of
their features.
Establishing a planned route/guideline which to follow I believed was
going to be helpful as I begin to enter the production phases of the
project. In total, the planning again did this for me. So far your
probably noticing that I aimed to feel as prepared as possible at each
stage of the project. This was one of the lessons I learned from the
previous projects where I felt like I was aimlessly putting edits
together with no definitive direction. This time however I had fully
prepared each areas I was being involved in.
Positives

75. Planning Evaluation
What's not to like?
The area again which I completely left out was any sort of
preparation to the video and article product itself. I had laid out
the whole process of production for most of the areas but what was
miss was:
The planning of the product
Even though I had stated some planning of the structure and style
of the products, I had nothing surrounding any sort of place which
I wanted the product to look at.
Observing the past, I can tell you that essentially what I needed to
do to counteract this was to just have some sort of plan to establish
exactly what kind of video I wanted to make, not just how I would
make it. This key element being missing really didn’t help
anything.
If I were to do this a second time I would establish this at this part
of the project so moving forward I have an even clearer picture of
the end product. I'm so confident that I would have done a much
better video and article by having this properly laid out.
Negatives

76. Production Evaluation

77. Production Evaluation
The planning, preparations and experimentations previously were
effective for all areas of production. However, the planning of the
actual product was missing, which hurt my final product a lot in my
and other's opinion.
Starting with the production of the video. due to my past efforts on
the experimentations and planning documents, I felt rock solid at the
beginning of the production.
Video: Positives of the Production
• Equipment felt natural to use as I had fully experimented with all
areas I was working in.
• It felt like I was doing each process for a second time, which
helped massively
• Not once did I feel like I had not tried that part of the
process before, and I have to credit my own initiative to
have that though thought to try things once before
actually creating my final product. It really helped my
production overall
• What went to plan?
• Music video sections
• The planning, structuring, recording and editing of
these sections were extremally enjoyable and effective.
Positives

78. Production Evaluation
Video: More Positives of the Production
• What went to plan?
• Music production with Elliot
• Elliot took my suggestions extremally well, creating a
track which I could easily edit around.
• Recording on bothers pc
• Even though it was hard to not always record when I
wanted, I was very grateful that he let me use his
equipment at all.
• Creating graphical elements which suited my brand
• Due to the extensive graphical experimentation with
Adobe Premiere and style creation of my brand.
Incorporating my brand style into the graphical
elements was also an easy process.
Areas I had previously experimented with and familiarised myself
with were extremally productive. Most if not all areas of
the production felt natural to me by the time I entered the production
phase. Doing things for a second and third time was helpful in the
respect I didn’t have to learn anything on the go. Which really aided
the amount of time it took to create each part of the video. However,
even with the increased amount of productivity I still felt strangled
by the amount of time I had available.
Positives

79. Production Evaluation
Negatives of the Video Production
• I had laid out a structure of the video, but I never established why
I should do it like that, and if it was an effective structure.
• The main content within the video needed massive
structuring work.
• I went into the production of this area with more
optimism then I should of. I should have stepped back
understood that these sections of the video lacked the
emotions and understandings that I was trying to
portray.
• What I should have thought about back in the planning
stages, was how I was going to portray the emotions I
wanted
As I have mentioned, the areas I struggled in, were the areas I had
not previously experimented with. Aspects which I were doing for the
first time felt like I was treading on thin ice. I now know that I really
suffer if I don’t feel 100% comfortable if I haven't previously exposed
myself to what I'm doing. Especially if what I'm doing has an impact
on me. All it would have taken, was to experiment in these areas. I
tried to cover everything, but it clearly wasn’t enough.
Negatives

80. Production Evaluation
The article was mostly the same. I felt ecstatic to get
going with the production and super prepared to what I
was going to do in regard to the production and why.
Article: Positives of the Production
• Photoshoot went completely to plan
• It felt completely like my plan was unfolding Infront of my
eyes:
• As I knew how I would travel, when I would travel,
what to bring, why I needed to bring it.
• There was not one second on the photoshoot where
I felt unprepared
• Past weather of locations was helpful to know exactly what I
needed to bring to the location
• My previous efforts with the testing of the camera features
and getting the photos I wanted felt natural. All of this was
down to the experimentation and planning I had previously
made.
Aspects that I had considered and thought about all went extremally
well. It was really rewarding to find out how impressed the go-kart
track staff were of my images which I gathered for my article. They
explained how they had "never seen those angles before" and being
told this was inspiring and encouraging.
Positives

81. Production Evaluation
Article: What didn’t go to plan?
• The editing and incorporating of the images into the article could
have definitely used planning to help out this stage of the
production. I knew how to make the article, but not what I wanted
the article to look like.
• I knew it was going to incorporate my branding, but that was
the only guidance I gave myself regarding the structure and
layout.
• Spending some time on the layout planning would have
assisted the final product positively. I can say that I felt like I
was shooting in the dark when creating the article. Exactly
the feeling I tried to iron out for this project. But it still
persisted.
I hope your noticing the common theme by this point. My problems
clearly originated during the start of my project, but the final
products were the aspects to receive the backlash. I'm more annoyed
than anything that this project doesn’t last any longer so I can make
a round 2 of videos and articles to apply my learnings to.
Negatives

82. Production Evaluation
Social Media
Positives of their production:
• The branding preparations were very effective at laying out a
style and consistent brand
• I had no real issues with the creations of the social medias
Negatives of their production:
• Even though I allowed myself to use any technique and colours I
wanted for the secondary parts of the brand, I don’t think that
this was a good idea. Maybe limiting myself to either 1 colour or
one editing style would have made the branding look a lot more
consistent and sleeker.
Between medias I wanted to keep the consistent brand style. I can
say that because of the bold a sharp design choices I made back in the
beginning of the production I was able to maintain a look which
remained throughout across medias.
What the look was unable to achieve however was that identity I
wanted to display. It was missing that behind emotion I wanted to
come with it. So overall it looked confusing to see the same logos
constantly if they didn’t mean anything.
Positives
Negatives
&

83. Production Evaluation
conclusion
Overall, the project was extremally helpful to the personal
development of my own approach to the making of projects.
My strengths and weaknesses have never been made so
obvious to myself compared to right now looking at my work
and the process I used to achieve it.
Personal strengths:
• Able to clearly visualise what I want to create – there were
multiple times where I believed that I could picture exactly
what I wanted to create and how I would create it. It
wouldn’t always go as I expected, but that was part of the
process.
• Imaginative – once I had an idea, I am easily able to create
other options for myself. Remaining on top of many ideas
at the same time and being able to document my full
thought process would be another development I would like
to progress towards because I still find that challenging.

84. Production Evaluation
conclusion
Personal strengths (continued):
• Being able to plan for the future – all the way in the
beginning phases of the project, even when I had no idea of
the products I was going to create, I still set myself up to
succeed as I experimented in areas I knew I wanted to use
later. Helping me immensely.
• Extremally productive if I know what I'm doing – if I
clearly know what I should be doing and why, I work
extremally well. Any time I know what I'm doing and what
I will do next I have a fantastic and productive time.

85. Production Evaluation
conclusion
Personal weaknesses:
• Extremally unproductive if I have no plan or guidance – I
know that I struggled once I felt like I had no ground to stand
on. The parts of my project which suffered. I so much better
with stability but I should always expect the unexpected.
• Either stubborn or unwilling to correct mistakes as they occur
on a long-term scale – this point builds upon the last. I really
am not able to cope when aspects of my production are not
going as I intended. I dwell on the negatives extremally easy,
which in turn diverts my attention away from correcting my
problems.
• 2 ways I can deal with this:
• A firmer plan to limit the times this occurs.
• Grow up and deal with the problem as it occurs. A bit
of a blunt take on the ordeal however I know that my
problems would be solved if I just tackled them head
on. But I always found that difficult to do, not
knowing how to approach the problem.

86. Production Evaluation
conclusion
Personal weaknesses (continued):
• Not always able to put exactly what I want either into words
or work not as effectively as I want at least – for example: I
found it difficult to explain this very point. I haven't yet fully
found the ability to create exactly the thoughts I run into.
• I believe that this will begin to clear up once I become
more adapted to the applications which can provide me
the tools, I need to create my thoughts. For
example, Adobe After Effects and Adobe Illustrator.
• Not able to see the whole process the first time – this is too be
expected for a subject like media. I know that this was a
weakness due to the lack of experience I have in these areas.
• I can definitely say that if I were to do the same project
for a second time I would have a much easier experience.
Knowing where I went wrong in the past, while keeping
aspects which I did well. This point less of a weakness
and more of reality, which will be reduced with time.

87. Production Evaluation
conclusion
Planning and Preparations
An area of the project which was extremally pleasing to myself was the
planning processes of the different areas in my production.
How I initially had already thought about the process of:
Recording the different main and music areas on my brothers PC – the
recordings were of ACC were one of if not the highlight of the production
process for myself. The structure and planning of how I could complete
each process went exactly to plan. I knew exactly what settings to use
and why. Again a complexion of being educated and completely knowing
the process I would take allowed me to absolutely fly through this stage
of the production with little to no issues. something which if I didn’t
plan properly would have taken a lot more of my and my brother's time.
Going on location and organizing a photoshoot – the photoshoot at
Hereford raceway was such an experience. I knew that what I wanted
was going to plan as I saw my plan unfold in front of my eyes. My ability
to see what situations I would run into before and during this process
was extremally helpful to the photos I took. It allowed me to completely
focus on the photoshoot itself, and not have to spend any moments
worrying about anything else. 100% focus on the product.
Positives

88. Production Evaluation
conclusion
Main aim of the Project: Re-useability
Entering the final project, I aimed to reduce the amount of time
wasted during production and other areas. I point which I
continuously returned to throughout.
During my production however, I saved time during multiple phases
during the video, article and social media productions. The ways I
reduced time were:
Baseline documents (shapes and branding) – documents which I
could keep returning to, like my baseline social media shapes (Article,
social media, photoshop parts of the video production) Baseline
shapes (video editing) and image hosting object (article) were all from
the successful planning of the branding. With X Point I had the
fantastic ability to keep thinking of new ways to use the shapes
across all my medias while maintaining its distinctive shape. The re-
useability of the shape allowed me to save precious time on such
aspects as general branding and transition production, allowing me
to spend this time in other areas which couldn’t be refined like the
photoshoot at the go-karting facility which took a whole 3 days for
one photoshoot.
Positives

89. Production Evaluation
conclusion
Re-useable transitions (video) – I didn’t re-use and of them, but I
had the ability to do so. This was down to the way I created them
as templates which I then could use in any area. Initially I was
going to create transitions within my main timeline. But by
creating and rendering them as separate documents allows for
the flexibility I was looking for during this project.
Maintaining the education of equipment to not have to re-learn
them or learn on the go (all areas) – with my in-depth planning
during my experimentation and pre-production phases, I felt
educated to the extent I would never have to ask myself questions
about "do I know how to do this." It was always a case of just
getting on with it. There were certain examples (especially during
the editing phase) where I might have had to use google to
quickly search a question. But overall, I felt much quicker then
all the other projects I did in the past.
Positives

90. Production Evaluation
conclusion
The mindset of re-useability for saving time in production was the
what I wanted to focus on for the duration of the production. I can
definitively agree that I have definitely delved deep into that
mentality during the production and planning.
I believe it’s a mindset which I will continue future no matter the
area of work I'm in, I will carry forward the idea of time management
for an improved product.
Just to clarify. The idea of re-useability isn't to cut corners and reduce
the amount of work. Its something all humans should pay attention
to. Globally I have noticed the idea of consumerism and people just
throwing out what they don’t need anymore. Stop doing that and
start by re-using anything you can. Not only will it save time and
money, but it will save the environment. Plastics and micro-
plastics have consumed oceans nearly to a point of no return. If we
just re-used our plastic bags instead of throwing them out
nonchalantly then maybe we would get somewhere with the recovery
of our environment. That’s the way I approached this production, how
can I save myself the time to spend elsewhere, and it was hightly
successful.
Positives

91. Production Evaluation
conclusion
Prestine Process for a (personal opinion) Poor Final Product
My products lacked emotional value to them. This was as a result of
the lack of planning I provided to how I wanted the product to turn
out. I can tell you now that the areas which I didn’t spend any time to
think about (like how I that I should say, what can I do to improve
the watchability/readability) was what in the production process was
missing.
If I had used some of my production thinking about how the product
should look and turn out instead of aimlessly walking through the
dark to achieve the product, it would have been a much better final
product. You'll see exactly what I mean in my product evaluation.
I cant beat myself up that I couldn’t think of everything during this
project, so at least I now know where I would take my production.
As I have emphatically repeated, each area I planned was extremally
smooth, organised and a treat to enact (branding, process photoshoot)
but the areas I ignored lacked exactly what I wasn't looking for in
this project.
Negatives

92. Personal Product
Evaluation

93. Video Evaluation

94. Product at Face Value
Personal Evaluation
Video
It's hard for me to look at the product solely by itself. Only
because I know everything I did towards the completion of it.
I can tell you right now that the main positive of all my final
products is that I got it completed.
Anyway, the personal positives I find as a viewer about the
video will be as follows:
• Graphical elements:
I really liked the transitions I made and i knew I had the
ability to make many more of them with ease. The branding
felt dominant while maintaining the emotions that
I intended.
• Synchronization of different recordings:
Overall quality of synchronization between, microphone
camera and gameplay was spot on within all parts of the
video. I really hate it when video doesn’t match with the
audio, but I managed to get it completely on time in my
example.
Positives

95. Product at Face Value
Personal Evaluation
Video
But I also agree with what the other's enjoyed during
their watch of my video. Their perspectives are useful
as they would be within my potential audience category.
Taking what the others said:
• Music video sections:
The music video sections of my video were my favourite
part to watch it is incredibly pleasing to see each
transitions being timed with symbolic parts of the
music.
• The people I interviewed agreed with this
president. They all loved the timing of the
transitions with the music. Darius even went
onto explain how I should have only don’t music
parts for my video. But I'm going to have to
disagree because the main content was what I
wanted to complement with these sections,
which they did.
Positives

96. Product at Face Value
Personal Evaluation
Video
• Storyline between myself and the Lexus:
Even though I found it difficult to fully explain all aspects
that came to my mind within the video, I still enjoyed
watching what I had to say. I know I have bias and contextual
knowledge which everyone else didn’t have access to, but still.
I think it was difficult for me to bring the emotions I was
experiencing forward, and that is something I'm going to look
into improving. Regardless of this, Rafal and Jim enjoyed the
story.
• Camera Footage:
The camera footage achieved its aim of establishing the
perception of myself looking educated. Jim explained to me
how he gathered the idea that I knew what I was talking
about with help from the camera footage. The hand gestures
and facial expressions were a helpful way to add explanation
subconsciously.
Positives

97. Product at Face Value
Personal Evaluation
Video
The video definitely has many areas of improvement. I know
that the video has the largest potential for improvement
compared to all other areas of my production.
The problems I have with my video which I would want to
improve the next time round:
• The video is too long:
According to YouTube, the most optimum video length is between
3 and 3:30 minuets long. Nearly 10 times shorter than what I
produced. Having a long and drawn-out video created the feeling
of being monotone and because of that un-enjoyable. The people I
interviewed also agreed. They all thought that there should have
been a reduction in the length, some more than others. Rafal for
example stated that "there wasn't much going on" but they all
agreed that it should be shorter.
Negatives

98. Product at Face Value
Personal Evaluation
Video
• Combating this problem is as easy as shortening the video,
but I have 2 ways of this:
• Highlighting:
• Highlighting the key moments of the story would
be a much better way of re-enforcing the emotions
I was experiencing. This is because if I target
certain experiences I will build a narrative which
would be easier to watch and follow.
• Cutting the main content:
• The second way I could reduce the length would
be by removing the entire main section: Focusing
on the other more entertaining areas being the
music video sections. This however would defeat
the first aim of the video to begin with which was
to tell a story to the viewer.
Negatives

99. Product at Face Value
Personal Evaluation
Video
• No establishment of tension
The next part which annoyed me was the complete lack
of tension throughout the video. There was 0 reason for
someone to watch it. I really missed the mark when it
came to the main content engaging the viewer
throughout the duration.
• Introducing the tension from the beginning
• It was suggested to me that I never included
an areas at the beginning or throughout the
video of any sort of rivalry. I only briefly
mention it within the audio from the camera
footage. If I had made it more
understandable of what was going on
between myself and the Lexus I believe that
this would have accomplished at least a build
in tension.
Negatives

100. Product at Face Value
Personal Evaluation
Video
• Lack of visual explanations
Throughout the video, I kept mentioning aspects which I then didn’t re-
enforce with any sort of credible information. A viewer being left in the
dark is a viewer who will click off and watch a different video.
• I believe that I could have tried to reduce these feeling in 3 ways:
• More in-game camera angles which display the 2 cars:
• Not only will this benefit the explanations but it will
entertain the viewer to see the gaps between the 2 cars.
• Visual pop-ups with explanations of terminology I sue like
"Hairpin" and "Racing line"
• Explaining the terminology will 'educate' the viewer
who will have more ability to understand and follow
what I'm saying.
• Lap indicator:
• Will keep the viewer informed at the lengths and
duration of the race. The idea of tension build through
to the conclusion of the race will be a lot more evident of
the inclusion of a lap indicator.
• Rafal explained how humans are "visual animals,"
and I would agree. During my music video research
I found that the music is compounded by the video
made for it. The same thought process could be
applied to this video.
Negatives

101. Product at Face Value
Personal Evaluation
Video: Observing the product in its environment.
My videos thumbnail has to compete with all the other
vibrantly coloured videos around it. I think it does a
good job of first catching the eye's of a potential
audiences member and then it re-enforced the branding
which will immediately be recognisable to a viewer who
knows my brand. It is very distinct compared to the
others around it.
One aspect which needs work here is the first part of the
phrase: Fight for the // FRONT." Front is clearly visible
as well as the two cars, however its hard to read the
words "Fight for the" so in the future I would have
boldened the area of black around the text like I did
with the word from. I could have even given it a
backdrop to make it stand out.
My video on the
YouTube main page

102. Product Evaluation Conclusion
Video
Honestly, I don’t see much of an issue with having so
many negative areas surrounding the video's final
product. Instead of looking at the negatives as an issue
with the video now, look at it as a change which I can
bring forward in the future.
I'm happy to look at my video and the sections which
went so smoothly during most of its production.
Essentially the issues I had with the video's final
product are the areas I didn’t consider throughout the
process of its development. It only became obvious to
me once I began to look back at the missing areas like
any time being spent on the development of its final
product.
Positives
Negatives
Are

103. Article Evaluation

104. Product at Face Value
Personal Evaluation
Article
The article looks really cool from the perspective of a reader.
I'm am happy to say that the article does look to a level that I
got the article to. But it definently as you will see could use
some work.
Positives
Beginning the product evaluation I was happy with the:
• Quality of the images, they were also visually pleasing:
Plainly again the reason the photoshoot parts of
the production went so well was becaue of the work I put in
before going ahead and doing it. The experimentation and
planning was so helpful to the final product.
• 100% the highlight of the entire article were the
images. They took centre stage, and if anything I
should have put more emphasis on them and
ditched the text completely. The interviewees
synonymously agreed.
Positives

105. Product at Face Value
Personal Evaluation
Article
• The secondary colours were well incorporated in the
article:
I wanted to use the secondary colour to not just style
the outside of the branding shapes, but also connect
with the images. By having the edit style encroach on
the colour, it felt connected.
Positives

106. Product at Face Value
Personal Evaluation
Article
• The secondary colours were well incorporated in the
article:
I wanted to use the secondary colour to not just style the
outside of the branding shapes, but also connect with the
images. By having the edit style encroach on the colour, it felt
connected.
• If I found a way however which incoporated the images
together more I think it would have been easier to lay
out the article.
• For example the area between the bottom of the X
and the middle of the article. The colours just look
a bit out of place here. Overall though it works
well with the style.
Positives

107. Product at Face Value
Personal Evaluation
Article
• Unconventional layout style:
This was another big posative I had for the article. Even though I
restricted myself to the branding I think that I tackled the layout
correctly. Displaying the images clearly. And if anything the
images should have taken the whole space.
• All the guys I interviewed took note of the route I
took the layout
• The brnading for them added that extra touch,
even if it was implyed
• Having consistentcy helped shift my opinion of
the layout. The lack of veriety between the
layout shapes was actually something I
appretated. The same can be said for what the
others think.
• One aspect which I think came out well
reguarding the style, was the lineing up of kep
parts of images to fit with the shape directions.
• Appart from the images themselves, the layout was a
key aspect of the article as a whole. It really defienes
my work from anything else. The differentiation of my
work was something I wanted to do.
Positives

108. Product at Face Value
Personal Evaluation
Article
Again, the article final prodcut wasn’t to my high of a
standard as I wanted. Beginning the list, I wasn’t
happy with:
• The images inability to work as well as I wanted in
the shapes:
Its something nobody else notices other then me, but I
found it diffacult to place the images as I wanted within
the shapes. I had to hide the areas which didn’t quite
fit. And as you porbally haddent noticed, I covered them
pretty well.
• Anyway, the fix I know for this is added area
around the subject(s).
• Interestingly, Darius throught that the
shapes were too small for the images,
when in reality it was the opposite.
Negatives

109. Product at Face Value
Personal Evaluation
Article
• The article trasnitioned more towards "an
advertsiement"
The article layout found itself in a middle ground,
which aided nothing towards the intention of being an
article.
• What I should have done is either commit the
layout style to being an article with more space,
or an image piece which has no writing. But
unfortuately it found itself between the two.
• Jim informed me that the article took the
direction of "an advertisement" and not an
article. He continued the point by explaining
that it was the layouts inability to allow the
text any room. And even though I love the
style, I will have to agree that there was
work needed to determine the identity of the
'article.'
Negatives
Either
remove these
areas
or extend
these areas
By
bringing
this down

110. Product at Face Value
Personal Evaluation
Article
• Unintentionally, I made it difficult to draw the connection
between the article and other medias:
The subject choice of racing in general for the brand was very
implied throughout the whole of my video and article. I think what
would have helped with this would be more content to re-enforce
the aim. But it should be an immediate action to recognise the
subject choice.
• I found it difficult even myself to draw the connection.
• Rafal rightly pointed out that the subject choice
helped with nothing when it came to re-enforcing
the racing in general aim. I should have literally
just talked about the racing instead of the theory.
But I guess I found that difficult to do.
• Certainly my writing of articles can do with
some work.
• At least Jim found a connection between
the article and video. But I think that
was more because of the branding. He
didn’t say it was obvious, but it was
"noticeable."
Negatives

111. Product at Face Value
Personal Evaluation
Article
• A confusing read:
Because it was difficult to determine where the article's subject was
going it was a difficult read. I tried to incorporate the text and edit
technique by writing about it. But I just don’t think it was effective
at all. The connection was not clear, I should have established it at
the beginning and not left it to the end of the article.
• Rafal and Jim both separately found it difficult to
understand the aim of the article's subject.
• The text completely lacked emotion:
The text held absolutely no emotional value in it. Reading the
article I just found it dull and mundane. Annoyingly like
video. Again the area I completely looked over before the
production was the planning of the final product. If I had
given the text some thought to how I would attract emotion to
it instead of just leaving it, it would have become a lot better.
Its such a sore thumb in something I think is really good.
• Readers had no reason to "read it"
Negatives

112. Product at Face Value
Personal Evaluation
Article: Observing the product in its environment.
Restricting the view and allowing the readers true flexibility
to look at the article in detail was the intended way to read
this article. The text adding as a complementary factor.

113. Product at Face Value
Personal Evaluation
Article
Overall:
I really enjoyed the production of the article, however I think
that overall my production would have been a lot more
effective if I had just focused in one area. Going forward to
the future, the first thing I would do is stop the article
production. I made a mistake by overestimating the capability
of one human. If I had multiple people within my production
structure I think I could have done both, but I unfortunately
don’t.

114. Branding Evaluation

115. Product at Face Value
Personal Evaluation
Branding
The main qualities that I took away from my content research
was the branding that different channels established and
utilised to market their content. A brand brings forwards
personality and meaning. It’s a core to the centre of a brand.
Looking at the brand as a whole I was super happy with:
• The distinct and consistent style throughout the medias:
I put plenty of time into the brands style and consistency
across the medias. The shape I created had loads of different
ideas and flexibility when it came to using it in different
ways.
• The branding was consistent across:
• The social medias
• The transitions
• The article (could have been more obvious but the
style was an enjoyment to edit around)
Positives

116. Product at Face Value
Personal Evaluation
Branding
• The point of branding is to differentiate yourself and you
content from others. Point did a perfect job here of looking
extremally unique. A symbol which I had never saw, but it
really represented my content.
• Emotions that were felt by myself and my interviewees
were:
• Precise
• Defined
• Sharp
• Listening to my interviews and hearing the
feedback that they understood the translation of
shapes to emotion was what I intended. So the
branding took a form as I wanted it to.
• Even though it was sometimes difficult for my audience to
notice the connection (like in the article) they still
recognized that it was my style. That is exactly what I
wanted the branding to do. Be a small touch which people
can recognize easily.
Positives

117. Product at Face Value
Personal Evaluation
Branding
Moving to what the brand didn’t get right:
• Yes the brand displayed the emotions I wanted and
was consistent across the board, but it was missing
one key factor. Identity.
I'm happy that I nailed the other 2 factors, but the fact
there was no identity really helped nothing.
If I had shown my face in the branding more like in the
banner sections, it would have given a face to the brand
and then someone could relate the symbol to that face.
Creating an identity. But I didn’t do that and so
whenever people saw the brand it was hard to
distinguish the reason of the hard-line branding.
Overall: the branding achieved its goals of looking
defined and consistent, just without the core identity.
Negatives

118. Final Evaluation

119. Final Evaluation
Point's Posatives
The project compared to the rest of the projects over the
last two years went 200% better than any of them.
Throughout all stages of the project, I felt like I had
pushed myself to another level, trying harder in each
section to do as well as I could. And it’s a nice feeling to
know I gave it 100%. This drive that I had in this
project was something I should have used earlier in my
other projects, but after this one I can say that I will
use it for my projects in the future. I know how it feels
to work with drive an enthusiasm for weeks on end.
And what it is: is passion and determination.
I enjoy how optimistic I was. It shows that I had the
intentions to give it my all from the very beginning to
the very end. Even though I wasn’t able to 100% meet
the goals of the final products I set out I at least had a
plan and executed 95% of said plan. It is a shame I
didn’t have time for all of it.
Positives

120. Final Evaluation
areas working as I had planned and prepared for was a
really useful sensation to maintain. By taking out time
for the plan before enacting it, I found really helps me
have the ability to focus on factors which matter more.
Like the photos instead of the camera settings I should
use.
I really learned from my mistakes. I know that one
aspect I initially wasn’t happy with were the final
products, however I now come to look at the bad points
as more areas to improve instead of bad parts plainly.
Mistakes are there to be made, having the ability and
guts to admit them is a much better approach.
Positives

121. Final Evaluation
Point's Negatives
I don’t think that the 100% of the work I put in during the
production made it's way to the final product. It honestly
feels as if I was doing things to forward the product and it
just didn’t translate to the final pieces. I do know the
intent I wanted to achieve the final product but it just isn't
reflective of the final pieces. Maybe again its because I'm
one person.
But this leads to my second point, where I would
definitely drop one of the two areas of focus of my
production, either the video or article. Trying to do both at
the same time was a massive struggle to keep track of
both things at the same time. Even though I accomplished
it I really think that I only hurt myself by doing both. I
should have put 100% of my attention towards either the
video or article. Focusing 100% on either would have
allowed me to put all my attention of that production and
product. But I mentally had to not cut corners but
compromise. I felt extremally overextended by the end.
Negatives

122. Final Evaluation Conclusion
Overall, this project has been a healthy experience
menatally. I have enjoyed pushing
myself throughout and really trying to do my best.
In total, it really opened my eyes to the amount of
work that even goes into a seemingly simple video
on YouTube. I respect those who pledge their life to
the grind.