The document summarizes how conventions were used and challenged in the design of a magazine advertisement and digipack for a music album. Key conventions included featuring large images of the artist, providing details on how to purchase the album, and including the track listing. Some conventions challenged included giving the artist an unusual pose and designing the CD to look like a pearl. The overall design kept a consistent style across formats to create familiarity and recognition for the audience.

2. Magazine Advertisement
We developed
Artist is centrally conventions by making
positioned to show her our artist’s body language
dominance of the album. unusual, but kept a
happy facial expression
to attract the audience.
Text is small, simple and
straight forward to keep
focus on the artist. Used the convention of
props to show theme of
pearls to coincide with
A number one single is the digipack.
promoted so she is
recognised as an artist.
We challenged
conventions by using
A common convention is contrasting colours of
featuring an image of black and white to catch
the album cover to attention of the
create familiarity to the audience.
audience.
Features a large image Shows
from the digipack so it unique, revealing
portrays the same image clothing to give her sex
and style of the artist. appeal and show her
Another convention we used is providing details of where style.
the audience can purchase the album.

3. Digipack Front Cover
We developed
conventions by giving
our artist a name-
We also created a ‘Heidi’. This gives her
logo for our artist’s originality which
name to create appeals to the
familiarity audience.
We followed the
It is conventional to convention of
feature a large image revealing clothing
of the artist to show by using a full length
she is the main shot.
feature of the album.
A convention we used
is naming the album
after one of her
The same style is popular songs to
portrayed create familiarity to
throughout the
the audience, it also
digipack and
coincides with our
advertisement. The font of the text fits with the
theme of pearls.
softer, more elegant side of the
album.

4. Back cover We used consistent
colours of black and
We have incorporated white to create a
our reoccurring soft, sophisticated side
theme of pearls. to the album.
A common convention We used a mid-
is the track listing of shot of our artist
the album of eleven to show her
songs. features and
facial expression.
Make-up and hair
makes her look We developed
attractive, which conventions by
appeals to the placing our artist in
audience. an unusual pose, this
shows her unique
style.
A convention we used is
the showing the record We used conventions of real media products by adding a
label and production barcode onto the back cover, this would be essential in
information. selling the album.

5. Thank-you Page
It allows the
It is conventional for audience to build a
an artist to have a relationship with
thank you page the artist and
showing her makes them feel
appreciation to all involved in her
their fans.
career.
We used common
conventions and We kept our
featured a friendly text to a
image of our artist minimum to
smiling to attract our ensure the
audience.. audience
doesn’t lose
interest.
Another convention we
used is changing our
artist’s outfit throughout It includes the artist’s logo and the kisses
the digipack. create a friendly tone to the audience.

6. Inside Right & Inside Left
This is the same image as
We used conventions of real our magazine
media products and included advertisement, it creates the
panels of images of our artist We used conventions and
included song lyrics over an same style and makes the
in different poses, locations album easy to recognise for
and outfits image of the artist inside
the digipack. our audience.

7. CD Background and CD
Our CD background We challenged conventions by
coincides with the design designing our CD to make it look like a
for our CD. pearl, this is unusual but fits well with
the rest of the digipack.