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Evaluation 2 - How effective is
the combination of your main
 product and ancillary texts?
Digipack




              Music Video




Magazine
Advert
Mexican flag to represent
      Images of the band
                                       the lead singer and identity
      members to create star                                          Same font style to create
                                       of the band.
      image and to promote the                                        continuity and to make the
      band. Images repeated on                                        digipack realistic and
      top and bottom to show                                          professional.
      focus on the band.
                                            Front Cover

                                                                               The images are from my
                                                                               video so it is linked to each
There are also images from                                                     other, creating a brand
the music video that are                                                       identity.
on the inside panel of the
digipack which shows an
effective combination as
they link together and help                                                    Funny and unusual facial
promote one another.                                                           expressions to
                                                                               complement the comedy
                                                                               theme



  Front cover includes the
  three band members, to
  create awareness of the
  members.
                                 Repeated images to attract           Increased contrast and
                                 attention and add to                 brightness on the main
                                 represent the comical side           artist to create a brighter
                                 of the band members.                 look and go well with the
                                                                      humour.
Barcode on the back panel
                                                  which is compulsory
                                                  convention.                             Virgin records is the record
                                                                                          label that my artist is
                                                                                          assigned to. He is also
                                                                                          assigned to ministry of
                                                                                          sound as they assign a
                                                                                          variety or artists.


                                                           Another comical image of
                                                           the main artist used as the
                                                           back panel of the digipack.




All rights reserved is a
typical convention of an
album which is included.                                                                 Same font type used on
                                   Track list on the back panel                          front and back panel to
                                   is another typical                                    keep consistency and
                                   convention of a digipack.                             enhance brand identity.




                                                       Enhanced contrast and
       Image is also taken from                        brightness on the image to
      the music video which                            make it more vibrant.
      creates a link between the
      two products.
Panel consisting of images
                                                                               from the band members




                                                                                          Colours scribbled around
                                                                                          to add to the humorous
                                                                                          effect and careless theme.
                                Coloured star shapes
                                surrounding the artist and
                                his bongo.
                                                                       Cd panel is a screen grab
                                                                       from the music video. A
                                                                       playful shot that matches
                                                                       the style of a CD shape.
   Panel from a clip that did           Images on the panel are
   not make it on the music             similar to the colours of
   video.                               the back panel.                              Artists looking to the sky
                                                                                     as if in hope, which
                                                                                     complements the
                                                                                     message.
The space available
allowed us to have a
message which some                       Same use of font to create
digipack have. This creates              continuity and black colour
a connection with the                    to help it stand out from                   Two panels linked with the
audience.                                the light blue background.                  playful design (top right
                                                                                     and top left)
Picture of the artist next to
      Digipack front cover to                   Bold font style to instantly                      a telephone booth to show
      promote the album and                     grab the audiences                                his journey in London (the
      also link the two with one                attention and establish                           concrete jungle) and to
      another.                                  who is the artist.                                promote to his target
                                                                                                  audience; people from
                                                                                                  England.


                   Same costume in the
                   music video to create the                         Use of barcode to allow
                   link between the two and                          viewers of the magazine to
                   to make the two products                          instantly view and buy the
                   effective. It also creates                        album.
                   continuity.




                                                  ‘Out now’ in bold to make
                                                  the viewers aware that it is
Image of main artist with a
                                                  available to purchase or
grin, which is a reoccurring
                                                  view.
theme of humour.




                               Ratings from other
                               companies on the album.
                               Another norm of a
                               magazine advert. Indicates
                               how good the album is.
Comparing with existing magazine adverts


           The artists name is
          the largest to attract
             the audience’s
                attention


                Album
                name

                 Quotes

             Ratings of the
            album; a typical
              convention

           Album front cover

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Evaluation 2 how effective is the combination

  • 1. Evaluation 2 - How effective is the combination of your main product and ancillary texts?
  • 2. Digipack Music Video Magazine Advert
  • 3. Mexican flag to represent Images of the band the lead singer and identity members to create star Same font style to create of the band. image and to promote the continuity and to make the band. Images repeated on digipack realistic and top and bottom to show professional. focus on the band. Front Cover The images are from my video so it is linked to each There are also images from other, creating a brand the music video that are identity. on the inside panel of the digipack which shows an effective combination as they link together and help Funny and unusual facial promote one another. expressions to complement the comedy theme Front cover includes the three band members, to create awareness of the members. Repeated images to attract Increased contrast and attention and add to brightness on the main represent the comical side artist to create a brighter of the band members. look and go well with the humour.
  • 4. Barcode on the back panel which is compulsory convention. Virgin records is the record label that my artist is assigned to. He is also assigned to ministry of sound as they assign a variety or artists. Another comical image of the main artist used as the back panel of the digipack. All rights reserved is a typical convention of an album which is included. Same font type used on Track list on the back panel front and back panel to is another typical keep consistency and convention of a digipack. enhance brand identity. Enhanced contrast and Image is also taken from brightness on the image to the music video which make it more vibrant. creates a link between the two products.
  • 5. Panel consisting of images from the band members Colours scribbled around to add to the humorous effect and careless theme. Coloured star shapes surrounding the artist and his bongo. Cd panel is a screen grab from the music video. A playful shot that matches the style of a CD shape. Panel from a clip that did Images on the panel are not make it on the music similar to the colours of video. the back panel. Artists looking to the sky as if in hope, which complements the message. The space available allowed us to have a message which some Same use of font to create digipack have. This creates continuity and black colour a connection with the to help it stand out from Two panels linked with the audience. the light blue background. playful design (top right and top left)
  • 6. Picture of the artist next to Digipack front cover to Bold font style to instantly a telephone booth to show promote the album and grab the audiences his journey in London (the also link the two with one attention and establish concrete jungle) and to another. who is the artist. promote to his target audience; people from England. Same costume in the music video to create the Use of barcode to allow link between the two and viewers of the magazine to to make the two products instantly view and buy the effective. It also creates album. continuity. ‘Out now’ in bold to make the viewers aware that it is Image of main artist with a available to purchase or grin, which is a reoccurring view. theme of humour. Ratings from other companies on the album. Another norm of a magazine advert. Indicates how good the album is.
  • 7. Comparing with existing magazine adverts The artists name is the largest to attract the audience’s attention Album name Quotes Ratings of the album; a typical convention Album front cover