Question1 evaluation
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Our media product uses conventions of real hip-hop/grime posters and digipaks to effectively market and portray an up-and-coming artist. Specifically, it features the artist looking directly into the camera to create a personal connection, as research found this style targets large audiences. The folded arms convey the artist's power and originality in their music. Similarly, the digipak centers around photos of the artist's face, drawing from other albums that help unknown artists get noticed, in order to properly introduce the passion and mystery of this artist's new work.
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Question 1
The document discusses the goals and creative choices behind a music video the author created for an underground rap artist. The author wanted to challenge conventions of the genre but still make the video recognizable. They took the artist "out of the mainstream spotlight" by making the video appear like they were following the artist on a normal day where he happened to be performing. Location shots in central London were used to give a feel of being "on the streets." Handheld camera work was chosen to hint it was coincidental recording and help audiences relate to the artist. However, the video still glorified wealth through luxury locations and clothing to recognize it as a hip hop video.
Media question2
This document summarizes how the media product develops conventions of indie/rock music videos. It films in city settings like many indie rock videos analyze. It includes symbols like crosses to subtly portray a message of searching for God. The final scene reveals an unknown character paired with a crow taking flight, symbolizing being found and free to live. Sound transfers from nondiegetic to diegetic by showing a character listening to the song through headphones, giving it a fuzzy, indie rock effect. The product develops conventions while personalizing elements like symbols and scenes to achieve its intended feel.
Research of article
The advert does not feature the artist in order to promote the CD itself and because the artist is already well-known. It uses the same image as the CD cover to familiarize customers with it. The key features are the artist's name in bold text, the album release date, and album name to provide important details to customers. The image satisfies customers by giving them a preview of the CD cover and showing the artist is popular, targeting existing fans. It has some connection to the artist's music by depicting instruments but does not rely on typical conventions perhaps because the artist is established.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
Q4
The target audience for the magazine is 15-22 year old teenagers interested in hip hop and R&B music. The author chose this audience because they will relate best to the content about mainstream and underground artists in these genres. The magazine's language, featured artists, and color scheme using blue, dark red, and black will appeal to this target audience and fulfill their needs for information about hip hop and R&B music.
1
George Walker created a music video for a Kendrick Lamar song intending to follow hip-hop conventions by depicting the struggles of living in poverty and the life after accumulating wealth through rap. However, he decided to focus more broadly on themes of gun violence and death referenced in the lyrics rather than directly enacting each lyric. The visual effects broke some genre conventions by having a more polished, structured style compared to typical low-budget rap videos, but incorporated shaky camera techniques and effects to seem partially improvised like internet rap videos. Overall the video matched the artist's style per Goodwin's theory but not necessarily genre conventions.
Digi paks
A digi-pak is a type of CD packaging that protects the disk. It can hold one or two disks and typically features pictures on the inside and outside covers. The front cover usually promotes the artist through images and the album name. The back cover often includes the track listing and barcode for continuity between the front and back.
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Question 1
The document discusses the goals and creative choices behind a music video the author created for an underground rap artist. The author wanted to challenge conventions of the genre but still make the video recognizable. They took the artist "out of the mainstream spotlight" by making the video appear like they were following the artist on a normal day where he happened to be performing. Location shots in central London were used to give a feel of being "on the streets." Handheld camera work was chosen to hint it was coincidental recording and help audiences relate to the artist. However, the video still glorified wealth through luxury locations and clothing to recognize it as a hip hop video.
Media question2
This document summarizes how the media product develops conventions of indie/rock music videos. It films in city settings like many indie rock videos analyze. It includes symbols like crosses to subtly portray a message of searching for God. The final scene reveals an unknown character paired with a crow taking flight, symbolizing being found and free to live. Sound transfers from nondiegetic to diegetic by showing a character listening to the song through headphones, giving it a fuzzy, indie rock effect. The product develops conventions while personalizing elements like symbols and scenes to achieve its intended feel.
Research of article
The advert does not feature the artist in order to promote the CD itself and because the artist is already well-known. It uses the same image as the CD cover to familiarize customers with it. The key features are the artist's name in bold text, the album release date, and album name to provide important details to customers. The image satisfies customers by giving them a preview of the CD cover and showing the artist is popular, targeting existing fans. It has some connection to the artist's music by depicting instruments but does not rely on typical conventions perhaps because the artist is established.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
Q4
The target audience for the magazine is 15-22 year old teenagers interested in hip hop and R&B music. The author chose this audience because they will relate best to the content about mainstream and underground artists in these genres. The magazine's language, featured artists, and color scheme using blue, dark red, and black will appeal to this target audience and fulfill their needs for information about hip hop and R&B music.
1
George Walker created a music video for a Kendrick Lamar song intending to follow hip-hop conventions by depicting the struggles of living in poverty and the life after accumulating wealth through rap. However, he decided to focus more broadly on themes of gun violence and death referenced in the lyrics rather than directly enacting each lyric. The visual effects broke some genre conventions by having a more polished, structured style compared to typical low-budget rap videos, but incorporated shaky camera techniques and effects to seem partially improvised like internet rap videos. Overall the video matched the artist's style per Goodwin's theory but not necessarily genre conventions.
Digi paks
A digi-pak is a type of CD packaging that protects the disk. It can hold one or two disks and typically features pictures on the inside and outside covers. The front cover usually promotes the artist through images and the album name. The back cover often includes the track listing and barcode for continuity between the front and back.
Media Evaluation
The document summarizes the creative process behind a music video for an indie pop band. It describes how the video was inspired by typical conventions of the genre, such as using a black and white filter and close-up shots of the band members. Footage was shot in London with a handcam to convey a casual atmosphere. Additional studio shots included props representing the band's American origins. Editing employed a fast cutting rate and bright colors to match the upbeat song. The video, advert, and album packaging worked together to construct an image of the band as carefree young musicians.
Media Evaluation
The document summarizes the forms and conventions used in a music video created by the student. It discusses how the video was inspired by another indie pop video but developed its own style. It analyzes the camera work, editing, mise-en-scene, representation, and postmodern elements used to represent the band and amplify the song's meaning through the visuals. Additional texts like a magazine advert and digipak were created to further develop the band's image.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or locations of hip hop. The goal is to appeal to both hip hop and R&B audiences by blending genres conventions while keeping the artist's individual style and message of the song.
Location
ASAP Rocky is an upcoming rapper from a rough urban background, as evidenced by the location featured in the photo. The block of flats and graffiti reinforce that he did not come from privilege and has worked hard. The location also shows that he has yet to leave his neighborhood and become a worldwide star. The graffiti wall would be used by artists to show creativity and thinking outside the box. It features designs that attract attention and transfer to musical creativity. Having the image of Biggie Smalls, one of hip hop's all time greats, on the wall makes it a good location for showcasing upcoming artists and appreciating legendary artists.
RichardD_Portfolio
Richard Dowell is a graphic designer who has created various designs for musicians and other clients. Some of his work includes album artwork for artists like Mr. Unstable and Faith, as well as a poster for rapper X-Pistols. He also designed packaging for BBQ sauce and stickers for a medical marijuana dispensary. Dowell reworked logos for Faith and himself. In addition, he produced a commissioned painting using spray paint and acrylics.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It incorporates conventions such as illustrating the relationship between music and visuals. It challenges some conventions like not using expensive props typical of hip hop. Locations and costumes are chosen to reflect the song's message and sell the artist effectively rather than follow genres strictly. The goal is to blend genres and appeal to both hip hop and R&B audiences.
Eval qu 1 1 (1)
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or props. Locations and shots are chosen to reflect the song's message and mood rather than just following genres. The goal is to blend genres to appeal to both audiences while keeping the artist's individual style.
Photoshoot
The photoshoot aimed to capture hip-hop fashion and style from the genre's rise through the clothing worn by the subject. The photographer had the subject change outfits throughout the shoot to provide a range of looks to choose from when editing, with the goal of appealing to a wider audience. Modern hip-hop fashion often features designer brands that display the wealth of the industry.
Photoshoot
The photoshoot aimed to capture hip-hop fashion and style from the genre's rise through the clothing worn by the subject. The photographer had the subject change outfits throughout the shoot to provide a range of looks to choose from when editing, with the goal of both accurately portraying hip-hop fashion and appealing to a broader audience. Modern hip-hop style prominently features designer brands as a display of the wealth in the industry.
Indie pop genre
Indie pop is a subgenre of alternative rock that originated in the UK in the late 1970s. It was inspired by punk's DIY ethic and focuses on melodic and relatively angst-free music. Indie pop videos and performances typically have low budgets and are shot in accessible locations to create a sense of mystery through creative camerawork and lighting. Artists often adopt retro styles to set indie pop apart from other genres and emphasize its uniqueness. Editing and design elements like faded tones are used to convey a traditional, old feel and deeper meaning behind simplistic settings.
Conventions of a digipak
This digipak promotes the band's final live performance at Wembley Arena through images of the venue both empty and full of fans. The exterior depicts the arena before the show, while the interior spreads across the inside cover showing the large crowd and concert atmosphere. Common rock music conventions are used throughout, including limited decoration, a handwritten track list, and the band's name down the spine. The digipak contains 2CDs, a booklet, and a DVD of the concert to provide extra value for fans.
Question 2
The document discusses consistency in branding across a music artist's products. It summarizes ensuring stylistic elements like monochrome coloring and the artist's alternative image carried over from the music video to print materials. Font choice and color effects were also kept consistent with the aim of creating a mysterious atmosphere that draws in the audience. Social media and radio play on both indie and popular stations were identified as important marketing strategies to promote the single and music video to a wide audience.
Banksy[1]
The document discusses the graffiti artist Banksy. It provides details about his background, starting doing graffiti in Bristol in the late 1980s. It notes that he found stenciling to be a more efficient technique than traditional graffiti styles. His work is often political and humorous, featuring rats and incorporating visual puns. Banksy's artwork is known to end up in newspapers when it appears in public spaces.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Album cover planning
The document discusses the design choices for an alternative hip-hop album cover. It will feature the artists wearing popular street brands like Air Jordans and Raybands in bright colors that reflect the carefree, unique subculture. A bold, striking font will be used for the title along with a graffiti style font to relate to the genre. Bright, bold colors like red, blue, yellow and purple will be included to attract the target audience and represent the colorful lifestyle. The cover will feature locations like graffiti parks that the target audience can relate to and are usually decorated with bright graffiti. Natural lighting will be used to show the artists without over-glamorizing them as it is their debut album. The cover will
English
Banksy is a pseudonymous English graffiti artist, activist, filmmaker and painter known for his satirical street art and political commentary. His work, done in a distinctive stenciling technique, combines dark humor with pieces featured in cities around the world. Banksy was born in 1974 in Bristol, England and trained as a butcher before getting involved in graffiti during the 1980s Bristol aerosol art movement. He was inspired by other European graffiti artists and the anarcho-punk band Crass. Banksy is known for displaying art in public spaces and criticizing the criminalization of graffiti as vandalism.
Banksy
Banksy is a graffiti artist from Bristol, UK whose true identity remains unknown. His street art, which appears in London and around the world, uses alternative political messages to comment on issues not promoted by mainstream media. While Banksy does not consider himself an artist, many view his talent for blending graffiti with social commentary in anonymous public works as quite skilled.
Research in to the relevant genre – task
This document summarizes characteristics of the indie music genre. It originated in the UK and US in the 1980s, defined by artists signed to independent record labels. Indie music videos typically have deeper meanings and surreal elements compared to other genres. They portray artists dressing casually and using natural urban settings with low saturation filters. The indie genre derived from alternative rock and includes subgenres like indie pop and post-punk. Examples of indie artists provided are Bastille, The 1975, and The Arctic Monkeys, though some became more mainstream. The document evaluates that adopting normal clothing, low saturation filters, and natural settings align with conventions of indie music videos.
Costume ideas
The document discusses clothing and accessory choices for a music genre. The author chose an urban style to suit rap/hip-hop music, including black, white, red, blue and grey colors to portray a masculine and coordinated brand image. A large watch was selected to display wealth, another characteristic of the genre.
M3m urbana (2)
M3M India Ltd is offering office space for rent in Sector 67, Gurgaon starting at 500 square feet. The booking rate is Rs. 6,100 per square foot with a minimum investment of 30 lakhs. M3M is a leading real estate developer in India with over 500 acres of land in Gurgaon, Delhi, and NCR. They are known for their innovative designs, quality construction, and excellent customer service. Interested parties can call the provided numbers for more details on booking.
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This document discusses medical suffixes related to blood conditions and the presence of substances in urine. The -emia suffix indicates a blood condition, such as anemia meaning low hemoglobin or polycythemia meaning high red blood cells. The -uria suffix refers to the presence of a substance in urine, like glycosuria indicating sugar in the urine, ammoniuria meaning excess ammonia, and pyuria referring to the presence of pus. These suffixes are used to describe various medical conditions and test results.
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Media Evaluation
The document summarizes the creative process behind a music video for an indie pop band. It describes how the video was inspired by typical conventions of the genre, such as using a black and white filter and close-up shots of the band members. Footage was shot in London with a handcam to convey a casual atmosphere. Additional studio shots included props representing the band's American origins. Editing employed a fast cutting rate and bright colors to match the upbeat song. The video, advert, and album packaging worked together to construct an image of the band as carefree young musicians.
Media Evaluation
The document summarizes the forms and conventions used in a music video created by the student. It discusses how the video was inspired by another indie pop video but developed its own style. It analyzes the camera work, editing, mise-en-scene, representation, and postmodern elements used to represent the band and amplify the song's meaning through the visuals. Additional texts like a magazine advert and digipak were created to further develop the band's image.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or locations of hip hop. The goal is to appeal to both hip hop and R&B audiences by blending genres conventions while keeping the artist's individual style and message of the song.
Location
ASAP Rocky is an upcoming rapper from a rough urban background, as evidenced by the location featured in the photo. The block of flats and graffiti reinforce that he did not come from privilege and has worked hard. The location also shows that he has yet to leave his neighborhood and become a worldwide star. The graffiti wall would be used by artists to show creativity and thinking outside the box. It features designs that attract attention and transfer to musical creativity. Having the image of Biggie Smalls, one of hip hop's all time greats, on the wall makes it a good location for showcasing upcoming artists and appreciating legendary artists.
RichardD_Portfolio
Richard Dowell is a graphic designer who has created various designs for musicians and other clients. Some of his work includes album artwork for artists like Mr. Unstable and Faith, as well as a poster for rapper X-Pistols. He also designed packaging for BBQ sauce and stickers for a medical marijuana dispensary. Dowell reworked logos for Faith and himself. In addition, he produced a commissioned painting using spray paint and acrylics.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It incorporates conventions such as illustrating the relationship between music and visuals. It challenges some conventions like not using expensive props typical of hip hop. Locations and costumes are chosen to reflect the song's message and sell the artist effectively rather than follow genres strictly. The goal is to blend genres and appeal to both hip hop and R&B audiences.
Eval qu 1 1 (1)
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or props. Locations and shots are chosen to reflect the song's message and mood rather than just following genres. The goal is to blend genres to appeal to both audiences while keeping the artist's individual style.
Photoshoot
The photoshoot aimed to capture hip-hop fashion and style from the genre's rise through the clothing worn by the subject. The photographer had the subject change outfits throughout the shoot to provide a range of looks to choose from when editing, with the goal of appealing to a wider audience. Modern hip-hop fashion often features designer brands that display the wealth of the industry.
Photoshoot
The photoshoot aimed to capture hip-hop fashion and style from the genre's rise through the clothing worn by the subject. The photographer had the subject change outfits throughout the shoot to provide a range of looks to choose from when editing, with the goal of both accurately portraying hip-hop fashion and appealing to a broader audience. Modern hip-hop style prominently features designer brands as a display of the wealth in the industry.
Indie pop genre
Indie pop is a subgenre of alternative rock that originated in the UK in the late 1970s. It was inspired by punk's DIY ethic and focuses on melodic and relatively angst-free music. Indie pop videos and performances typically have low budgets and are shot in accessible locations to create a sense of mystery through creative camerawork and lighting. Artists often adopt retro styles to set indie pop apart from other genres and emphasize its uniqueness. Editing and design elements like faded tones are used to convey a traditional, old feel and deeper meaning behind simplistic settings.
Conventions of a digipak
This digipak promotes the band's final live performance at Wembley Arena through images of the venue both empty and full of fans. The exterior depicts the arena before the show, while the interior spreads across the inside cover showing the large crowd and concert atmosphere. Common rock music conventions are used throughout, including limited decoration, a handwritten track list, and the band's name down the spine. The digipak contains 2CDs, a booklet, and a DVD of the concert to provide extra value for fans.
Question 2
The document discusses consistency in branding across a music artist's products. It summarizes ensuring stylistic elements like monochrome coloring and the artist's alternative image carried over from the music video to print materials. Font choice and color effects were also kept consistent with the aim of creating a mysterious atmosphere that draws in the audience. Social media and radio play on both indie and popular stations were identified as important marketing strategies to promote the single and music video to a wide audience.
Banksy[1]
The document discusses the graffiti artist Banksy. It provides details about his background, starting doing graffiti in Bristol in the late 1980s. It notes that he found stenciling to be a more efficient technique than traditional graffiti styles. His work is often political and humorous, featuring rats and incorporating visual puns. Banksy's artwork is known to end up in newspapers when it appears in public spaces.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Album cover planning
The document discusses the design choices for an alternative hip-hop album cover. It will feature the artists wearing popular street brands like Air Jordans and Raybands in bright colors that reflect the carefree, unique subculture. A bold, striking font will be used for the title along with a graffiti style font to relate to the genre. Bright, bold colors like red, blue, yellow and purple will be included to attract the target audience and represent the colorful lifestyle. The cover will feature locations like graffiti parks that the target audience can relate to and are usually decorated with bright graffiti. Natural lighting will be used to show the artists without over-glamorizing them as it is their debut album. The cover will
English
Banksy is a pseudonymous English graffiti artist, activist, filmmaker and painter known for his satirical street art and political commentary. His work, done in a distinctive stenciling technique, combines dark humor with pieces featured in cities around the world. Banksy was born in 1974 in Bristol, England and trained as a butcher before getting involved in graffiti during the 1980s Bristol aerosol art movement. He was inspired by other European graffiti artists and the anarcho-punk band Crass. Banksy is known for displaying art in public spaces and criticizing the criminalization of graffiti as vandalism.
Banksy
Banksy is a graffiti artist from Bristol, UK whose true identity remains unknown. His street art, which appears in London and around the world, uses alternative political messages to comment on issues not promoted by mainstream media. While Banksy does not consider himself an artist, many view his talent for blending graffiti with social commentary in anonymous public works as quite skilled.
Research in to the relevant genre – task
This document summarizes characteristics of the indie music genre. It originated in the UK and US in the 1980s, defined by artists signed to independent record labels. Indie music videos typically have deeper meanings and surreal elements compared to other genres. They portray artists dressing casually and using natural urban settings with low saturation filters. The indie genre derived from alternative rock and includes subgenres like indie pop and post-punk. Examples of indie artists provided are Bastille, The 1975, and The Arctic Monkeys, though some became more mainstream. The document evaluates that adopting normal clothing, low saturation filters, and natural settings align with conventions of indie music videos.
Costume ideas
The document discusses clothing and accessory choices for a music genre. The author chose an urban style to suit rap/hip-hop music, including black, white, red, blue and grey colors to portray a masculine and coordinated brand image. A large watch was selected to display wealth, another characteristic of the genre.
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Eval q2 powerpint
This document discusses the ancillary tasks of a magazine advertisement and digipak that were created to accompany a music video production. It summarizes the conventions and criteria that were considered for these ancillary pieces, such as enticing visuals, track listings, and consistency with the theme and color schemes of the music video. Examples from real artists' albums, like Rihanna and Taylor Swift, helped inform the design decisions. Research into target audiences also influenced the style and content of the ancillary works. Consistency was maintained between all three pieces through similar visual elements and representation of the artist.
In what ways does your media product use, develop or challenge forms and conv...
The document summarizes a group project to create media products for the rap genre, including a music video, magazine ad, and CD packaging. It discusses how the group researched conventions of real rap media to both exploit typical forms and also challenge some conventions. Specifically, it discusses how the music video uses shots and camera angles commonly seen in rap videos but challenges conventions like expensive clothing and settings that portray artists as superficial in order to portray the artist as genuine and committed to his roots.
Powerpoint eval q 2
This document discusses the ancillary tasks of a magazine advert and digipak that were created alongside a music video production. It aimed to maintain consistency across all three pieces by using similar themes, color schemes, and conventions. The digipak and magazine advert featured enticing photos and incorporated elements from the music video, such as effects and shots. Research was done on how established pop artists market themselves to minimize risk and appeal to target audiences. Close-up, seductive photos were used to draw readers in, representing the artist consistently across pieces.
A2 Media Evaluation
The document provides an evaluation of a media studies project. It summarizes how the media product uses forms and conventions of real media, including using silhouettes to create a visual identity for the band like real artists. It challenges conventions by creating an intimate connection between viewer and artist rather than togetherness. Feedback showed the storyline could be clearer. The student learned audience feedback is important to understand who characters are. Media technologies like Photoshop, Premiere and blogging were used effectively in the research, planning, construction and evaluation stages.
How effective is the combination of your main product and ancillary texts
The document discusses and analyzes three promotional products - a music video, magazine advertisement, and digital package - created for an artist. It examines the influences and goals for each product. The music video was meant to showcase the artist's persona and gain more fans by drawing on rap conventions. The magazine ad effectively promotes the digital package while reflecting the music video. Unlike the other products, the digital package focuses solely on the artist to portray their personality and gratitude for fans. Overall, the document argues that the combination of the three products effectively creates a coherent image and promotional package for the artist that will appeal to their target hip-hop, street, and rap audience.
Question 2 how effective is the combination
The document discusses three pieces of media created to advertise an artist: a music video, album packaging, and concert poster. It establishes that the video and packaging depict an urban setting and graffiti style consistent with the artist's image. Symbiotic marketing links related products to strengthen the artist's brand across revenue sources like tours. Overall, the three pieces were successful in cohesively representing the artist's genre and cultural signifiers to clearly connect the related marketing content.
Question 2 how effective is the combination
The document discusses three pieces of media created to advertise an artist: a music video, album packaging, and concert poster. It establishes that the video and packaging depict an urban setting and graffiti style consistent with the artist's image. Symbiotic marketing links related products to strengthen the artist's brand across revenue sources like tours. Overall, the three pieces were successful in cohesively representing the artist's genre and cultural signifiers to clearly connect the related promotional materials.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
Evaluation Question 2
The document discusses how effective the combination of a main product and ancillary texts is. It notes that media convergence using old and new media was employed across a magazine advert, digipak, and music video to promote an artist. Consistent themes of nature, religion, and a "rags to riches" storyline, as well as similar fonts, colors, and locations were used to reinforce the artist's brand identity and star image across the products. While the music video had a more unique color scheme, overall elements were synchronized to maintain familiarity and match conventions of the rap genre.
Evaluation 2 how effective is the combination of your main (1)
This document discusses the importance of synergy between different media forms used to promote a single media product. It notes that when promotional materials like posters, album covers, etc. reinforce and link to the main product, it helps form a stronger brand identity that audiences can associate with. The document then provides examples from a specific music video, album, and digital pack (digipak) to illustrate how similar conventions, themes, imagery and styles were used across formats to portray the artist's narrative and message in a coherent way.
As media evaluation question 1
This document summarizes an album advertisement, digipak, and music video created for a class project.
The album advertisement uses bright colors and images from the music video, challenging conventions by omitting the release date. The digipak features minimalist design and common imagery across products for synergy.
The music video incorporates conventions of the indie pop genre, like filters, trench coats, and lip syncing. It features live performance and closeups of the singer to connect with viewers, as informed by research on successful music video techniques.
Ques 2
The document discusses the design and marketing of products for a hip hop artist, including a music video, digital album packaging, and print advertisements. Key elements that were intended to be effective included representing the artist's image and journey of redemption across all products. While some conventions of the genre were followed, the music video also aimed to subvert expectations by portraying themes of equal power and rejecting mainstream portrayals of women. Market research supported that the products met audience needs and expectations.
Evaluation 2 how effective is the combination of your main (1)
The document discusses the importance of creating synergy between a main media product and ancillary promotional materials like posters, album covers, and digital packs. It notes that when these various products link to each other and reinforce common ideas, they form a symbiotic relationship that strengthens the artist's brand identity. Consistency in branding, themes, and genre conventions across products helps deliver a clearer message to the intended audience. The document analyzes how the music video, album cover, and digital pack for one artist's song effectively created synergy through mirrored ideas, imagery, and stylistic elements.
Evaluation of media product
The audience feedback on the media product was mixed. 4 out of 6 people said they liked the music video, praising the locations and effects, while 2 disliked that some areas were too dark or blurry. Most felt the video was representative of other hip-hop music videos. All agreed the imagery matched the lyrics well. However, disappointingly, none said the video made them want to explore the artist's other work.
Evaluation Task 1: In what way does your media produce use, develop or challe...
The document discusses genre conventions in media products, specifically in the music industry. It provides examples of conventions used in music videos, digipaks, and websites. Conventions discussed include symbolic elements like character positioning and technical elements like camera angles. The document argues that while it is important to adhere to some conventions to establish genre, artists also develop and challenge conventions to distinguish themselves and attract audiences. The high-level summary is:
1) Genre conventions in media include symbolic and technical elements that help target audiences.
2) Artists must follow some conventions to establish genre but also develop conventions to attract audiences.
3) The document discusses conventions used, developed, and challenged in a music video, digipak,
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
A2 media evaluation
The document discusses the media student's music video project for their course. They aimed to highlight issues in society through a hip hop music video. They drew inspiration from J. Cole's "Who Dat" video. Feedback from audiences was positive and suggested ways to further develop the video's message and use of conventions like location shots. The student learned about operating cameras and editing software to bring their vision to life. Extensive research was done on the genre and artist to authentically represent hip hop.
A2 media evaluation
The document discusses the creation of a music video and ancillary media products for a hip hop song. It summarizes the use of conventions from real hip hop media, such as setting scenes in housing estates and graveyards. Feedback from audiences suggested experimenting more with visual elements and meanings. Media technologies like cameras, software and online research were used at different stages of production and planning. This included taking photos, editing footage, and designing magazine covers to promote the music.
A2 media evaluation
The document discusses the media student's music video project for their course. They aimed to highlight issues in society through a hip hop music video. They drew inspiration from J. Cole's "Who Dat" video. Feedback from audiences was positive and suggested ways to further develop the video's message and use of conventions like location shots. The student learned about operating cameras and editing software to bring their vision to life. Extensive research was done on the genre and artist to authentically represent hip hop.
How effective is the combination of your main
The document discusses how the creator linked their main music video product to two ancillary texts, a digipak and magazine advert. To create links between the products, the creator used consistent elements like featuring the main artist in all products dressed in the same black clothing. The creator also used similar body language and a black and white color scheme across all products to visually connect them and represent the hip-hop genre. The goal was to clearly connect all products so the target audience of British 12-20 year olds would recognize them as promoting the same music video.
Similar to Question1 evaluation (20)
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
Evaluation 2 how effective is the combination of your main (1)
Evaluation 2 how effective is the combination of your main (1)
Evaluation 2 how effective is the combination of your main (1)
Evaluation 2 how effective is the combination of your main (1)
Evaluation Task 1: In what way does your media produce use, develop or challe...
Evaluation Task 1: In what way does your media produce use, develop or challe...
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Question1 evaluation
Our media product uses conventions of real hip-hop/grime posters and digipaks to effectively market and portray an up-and-coming artist. Specifically, it features the artist looking directly into the camera to create a personal connection, as research found this style targets large audiences. The folded arms convey the artist's power and originality in their music. Similarly, the digipak centers around photos of the artist's face, drawing from other albums that help unknown artists get noticed, in order to properly introduce the artist.
Our Target Audience Evaluation
The document discusses the target audience for a media product. The target audience is people between mid-teens to late 20s to early 30s. This age group was chosen because they would all be able to view a 15-rated film, the common rating for the genre being used. Additionally, this age group has more disposable income, making them more likely to go to the cinema to see the film. They are also believed to be more attracted to scary or intense films than older or younger generations.
What kind of media institution might distribute your media product and why?
New Line Cinema would be well-suited to produce the film due to their experience with psychological thrillers of a similar genre and nature. A smaller distribution outlet like Picture House would be a good fit for distributing the film in cinemas since they focus on smaller films and their exposure could be key to the film's success or failure. Blockbuster could also help distribute the DVD version through their large store presence in order to generate interest and exposure for the small film.
How does your media product represent particular social groups?
The document discusses how a media product represents different social groups through its characters. It represents one character, a teenage working class girl, through her clothing of a hooded top, depicting stereotypes of her social class. Another character, a middle class girl, is depicted as more smartly dressed. The working class girl's character is also represented as Christian. Both characters are young girls, depicted as easily influenced. The conclusion states the characters effectively represented young working class and middle class girls within the constraints of the media product.
in what ways does your media product use, develop or challenge forms and conv...
Our media product challenges some thriller conventions while also developing others. We use a plain white font for the title instead of a bold dark font. Camera movements rely on typical pans and close-ups. However, we use fewer angles and wider shots than typical to avoid revealing characters too soon. Our use of a female "baddy" challenges the norm of a male villain. Religious music and voiceover also diverge from typical thriller sounds. Overall, our film challenges conventions in some visual and auditory elements while developing conventions through editing and camera techniques.
Film treatment new 2011.j.e.sdocx
The story follows Grace, a 15-year-old isolated girl obsessed with religion. After attempting suicide, she is saved by a man and his partner. Grace discovers the partner is committing adultery, which leads Grace to stalk the woman in an attempt to purify her. As Grace's obsession grows, the woman, Gwen, believes she is being stalked but others think she is insane. Grace's religious mania escalates until she takes extreme measures, believing she is removing sin from the world.
Risk assessment
The document discusses potential risks and preventative measures for shooting a film scene. It outlines safety hazards from candles, crossing the road, and using scissors, as well as preventative actions like keeping flammables away from candles and looking before crossing roads. It concludes the opening minutes can be filmed safely in a church, which poses few risks, but the health and safety of all involved must still be considered.
Titling and analysis
The document analyzes and compares the opening title sequences of several thriller films. It finds that there is generally a standard order to the individual credits (e.g. production company, director, main actors). The total length of the titles ranges from 1 to 3 minutes on average. There is typically a 2-4 second delay between each credit changing. Color schemes and fonts vary between films and are often chosen to relate back to the film's theme rather than conforming to genre conventions.
Shaks cw newww x 2
The document discusses the opening scenes and conventions of several thriller films:
- Psycho (1960) by Alfred Hitchcock about a woman who steals money and encounters a strange motel proprietor. It establishes conventions like a female victim and uses of music, color, and camera techniques.
- Misery (1990) directed by Rob Reiner, based on the Stephen King novel about a novelist rescued by an obsessed fan. It uses isolated settings and snow to set the atmosphere.
- Secret Window (2004) about a writer accused of plagiarism who is haunted. It uses an isolated setting separated from civilization by water.
- Se7en (1995) keeps conventions of unbalanced music to create tension and
Story board
Two people catch up, with one asking how the other has been and what they've been doing lately. The first person replies that they've just been working with nothing notable happening. They agree to keep in contact going forward and wish each other well.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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Question1 evaluation
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products. Question 1
- 2. Our poster used the conventions of a real media product. This was in the direction of UK hip-hop/grime, and in order for it to be marketed properly it needed to follow the similar conventions of existing hip-hop/grime posters, as they target a large target audience both in the UK and other countries. Using the convention of looking directly into the camera because throughout research, it showed that the artist wanted to make a one-on-one connection with each individual buyer, but not show what they were all about straight away. The folding of arms shows the power in which the artist holds within their music, showing their originality and the ownership and status that they have. Research showed that each individual artist in the hip-hop world always has the desire to convey there passion through there album cover, but also to keep some mystery for the audience to guess what they have now come out with, both in the UK and worldwide.
- 3. Conventions of Digipaks Our digipak used and developed the conventions of real media products, as it helped us to think about how we wanted to market our artist and in what way. After looking at various other digipaks we came to the conclusion that we wanted to relate it to many other similar album covers with the artist face being the main thing seen as he is an up coming artist this was the one route of him getting noticed. We used various shots of the artist face with the inspiration of other artist having different face shots on their album covers, as we wanted to portray him as who he really was. §