Nathan Boothroyd evaluates how their music video uses, develops, or challenges conventions of real music videos. The video uses conventions like dim lighting, filters, and shot types to fit the alternative genre. It also uses conventions like representing the artist by having them look at the camera, using establishing shots, and including effects and filters. Additionally, the video relates its visuals to the song lyrics and paces cuts to the beat of the music. Overall, the video draws on many conventions of real music videos related to cinematography, representation of the artist, use of effects, and synchronization of visuals and audio.

1. Nathan Boothroyd
Evaluation task 1
Q1: In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Our music video is conventional to the 'alternative' genre due to the mise-en-scene
of our video. We have concentrated on the lighting and filters of our video to create
an unusual and dim effect. Our video is also conventional through the interesting
shot types used.
This is an image from our music video expressing
the lighting, filters and shot type used that fits to
the genre of alternative e.g. the dim lighting, the
use of fairy lights to create an alternative lighting
effect. Also the effect of the mirror fits into
Goodwin’s notions of looking.
This is an image taken from Alt J's
music video ‘Breezeblocks’. I have
chosen this image to compare to our
music video due to the mise-en-scene
conventions shared. The dim lighting
and the strong shot used to portray
emotion links to our video.

3. Our video is conventional of a real music video This is a shot taken from our music video. This
because of the way the artist is represented. The male shot follows on with my previous example as
we have used the lights to create an
artist (Dan) is seen to be looking down the camera in
interesting look to the shot
the picture to the right. This style of filming is used to
create a rapport with the audience to gain more fans.
This technique is also used so the artist’s face
becomes recognisable and well known and finally the
techniques helps get to know the personality/star
persona of the artist through the mood and facial
expressions the artists makes when sings to the
camera. We have used this technique in two locations
throughout our video so the shot does not be come
repetitive.
Secondary spinal shot from our music
This shot is also conventional of a real music video as video
we used this shot as the ‘spine’ of the video along
with a similar shot (bottom right). By this I mean that
these are the shots that we continuously return to
throughout our video. This technique is used to split
up the main story of their video and a way to
constantly reminding the audience on who is actually
singing the song and reminding the of his face. We
used this technique for those exact reasons and to be
a back up for if we have not filmed enough or have
nothing to put in it’s place.

4. Our video is also conventional of a real music video due to its subject. Our video was based around a
couple’s relationship problems. This idea is very conventional of many videos, the following are examples
of music videos containing couples:
The fact that our video is based on
a relationship and uses multiple
shots such as the one on the right
which is very similar to the shots I
have taken from other real video
causes it to fit into the relationship
convention.
A screen shot from our video showing the couple
together in a romantic way.

5. The fact that we used
many filters and effects in
our video also makes it
conventional of a real
music video. The screen
shots to the right have
been taken from the
music video ‘Crystalized’
by The XX showing
A screen shot taken from a real A screen shot taken from a real
different effects used in
music video showing a blur effect music video showing lighting effects
their video.
used throughout their video and the type of (blue) filters used in
this video
Our video has used multiple effects and filters to achieve different aims but the fact
we have included them fits our video into the convention of use of these being used
in a music video. The screen shots below have been taken from our video as
evidence that we have used these effects.
A screen shot from our video showing a filter used
A screen shot from our video showing the use
to brighten the scene to create a happy
of a transition effect (cross dissolve)
atmosphere

6. In our video we have related the lyrics and our video
which is conventional of many real music videos. The
following screen shots are from real music videos
expressing the convention of relating lyrics and
visuals.
A screen shot from a real music
video showing a girl in a bath tub
held down by a breezeblock whilst
the lyrics of the song say “[…] hold
her down with soggy clothes and
breezeblocks”.
A screen shot from “Parklife” A screen shot taken
by Blur showing a jogger from “Common
running whilst the artists sing People” by Pulp
“its not about those joggers showing Jarvis
who go round and round […]”. Cocker sitting in a
trolley at a super
market has he sings
the lyrics “I took
her to a super
market”.

7. Our video contains multiple examples
of such relationships between lyrics
and visuals. For some of these
examples I have selected screenshots
and explained the relationship between
the lyrics from our song and visual
similarities.
In the scene the male artist fades
away to the lyrics “you end up all
alone in your broken throne, for two”
leaving the female artist he is singing
to ‘all alone’ at a table set out for
‘two people
In this scene the female artist is seen
to through water into the male
artists face as the lyrics “just pour it
out before you go” are heard. The
female artists then forces the male
In this scene the female artist is character to ‘go’.
looking into a mirror as the lyrics say
“the mirrors in the sky […]”

8. Our music video also includes a relationship between music and visuals. By this I
mean we have spent time cutting to the beat in our first four shots and spent time
on making sure our cut rate suits the speed of the song. And example of change of
cut rate is in the scene where the female actress starts knocking off things from
her dressing table, not only does the music speed up and become louder but we
also speed up the cut rate which suits both the song and mood of the scene. We
added a longer shot of a candle cage rolling under the bed after being knocked off
the slow down the editing pace to once again suit the music which slows.