Q-Mobile is a Chinese smartphone and cellular phone vendor launched in Pakistan in 2009. It focuses on lower and middle income customers by providing high-end features at affordable prices. Some of its most popular models include the L3 Lite, which is its cheapest phone at Rs. 1399, and the Noir E8, which is its most expensive at Rs. 27,500. Q-Mobile has gained market share through competitive pricing and mass marketing promotions. However, it faces challenges from customer trust issues and price fluctuations.