SlideShare a Scribd company logo
Q-MOBILE
Introduction
 Chinese Smartphone and Cellular Phone vendor
 Launched in 2009 in Karachi
 Owner: Mian Pervez Akhter
FEATURES
PROS
 High-end features at low prices.
 Understands the needs and demand of
the consumers.
 Helped increase the number of 3G users
in the Country.
 Has resale Value
 Long-lasting battery life
 Strong brand Name
CONS
 The consumers not moving towards Q-
mobile are doing so due to trust issues.
The organization has a chance to grab
the attention of these customers by
launching more reliable smartphones.
 Fluctuations in battery life.
 Improve Customer Service
 Smuggling and Tax Evasion Scandals
 Gionee declared Bankruptcy at the end
of 2018.
Lower and Middle Class
Individuals and Families.
SMS & Social Media
Conscious People
(TARGET MARKET)
Smart Phone &
Cellular Phone'
(PRODUCT)
Urban & Rural
Pakistan
(PLACEMENT
)
Sitcoms,
Dramas,
Newspapers &
product own
website
(PROMOTION)
Customer Care
Center in
different cities
(PHYSICAL
EVIDENCE)
Price will vary
with Product
MARKETING MIX:
TARGET MARKET
The brand mainly focuses on the Lower- and middle-class
customers who require high quality but at low costs.
MARKETING STRATEGY
 The Organization follows a rapid penetration (mass) marketing strategy as
it does a large amount of promotional activities to make consumers aware
of its products, but the price of product remains low and affordable.
 Its is currently following the strategy of buying out its competitors and this
seems to be working.
The company provides Phones with
high-end features at affordable
prices and this enables it
to cover most of the market share
in Pakistan
COMPETITIVE
EDGE
Top 10 Q-Mobile
Models
L3 LITE
CHEAPEST Q-MOBILE
CELLULAR PHONE
PRICE; RS. 1399
NOIR E8
MOST EXPENSIVE Q-MOBILE
PRICE; RS. 27,500
L3 Lite
• 1.8” Display
• Dual Sim
• No Camera
• Long Lasting Battery
• Bar Phone
Price; Rs. 1399; $12
i8I Pro II
• 5.5” Display
• Dual Sim
• 3G Support
• 8GB built-in
• 1GB RAM
• 5MP Auto-Focus Back Camera
• 5MP Front Camera
Price; Rs. 9700; $84
• 2.4” Display
• Dual Sim
• 3000 mAH Battery
• Back Camera
Price; Rs. 1999; $17
PARIS
HERO ONE
• 2.4” Display
• Micro Sim
• 1800 mAH Battery
• Smart Camera
Price; Rs. 1950; $17
• 2.8” Display
• Dual Sim
• 4200 mAH Battery
• Smart Camera
Price; Rs. 2750; $24
COMMANDO 1
PHANTIOM P1 PRO
• 5.7” Display
• 3500 mAH Battery
• 32GB built-in
• 3GB RAM
• 13MP Back Camera
• 8MP Front Camera
Price; Rs. 18,500; $177.49
PHANTOM P1
• 5.7” Display
• Dual Sim
• 3500 mAH Battery
• 32GB built-in
• 2GB RAM
• 13MP Back Camera
• 8MP Front Camera
Price; Rs. 16999; $147
FIRE
• 5.5” Display
• Dual Sim
• 3000 mAH, Li-ion Battery
• 16GB built-in
• 2GB RAM
• 8MP Auto-focus Back Camera
• 5MP Front Camera
Price; Rs. 12500; $108
I5i 2018
• 5.0” Display
• Dual Sim
• 2000 mAH, Li-ion Battery
• 8GB built-in
• 1GB RAM
• 5MP Back Camera
• 5MP Front Camera
Price; Rs. 8899; $77
BLUE 5
• 5.0” Display
• Dual Sim
• Li-ion Battery
• 16GB built-in
• 1GB RAM
• 5MP Back Camera
Price; Rs. 8700; $75
GOVT.
INFLUENCE ON
MOBILE
PRICES
Mobile Phone
Price
TAX
9th Schedule
Less than $30 Rs. 150
$30 - $100 1470
$100 - $200 1870
$200 - $350 1930
$350 - $500 6000
More than
$500
10300
Q mobile

More Related Content

Similar to Q mobile

Q mobile
Q mobileQ mobile
Q Mobile Presentation
Q Mobile PresentationQ Mobile Presentation
Q Mobile Presentation
Baydaar Bakht
 
Trackr
TrackrTrackr
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
Top8 mobile phone predictions for 2009
Top8 mobile phone predictions for 2009Top8 mobile phone predictions for 2009
Top8 mobile phone predictions for 2009
Hu yang
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
Hu yang
 
XIOAMI Global- India Market Entry 2014
XIOAMI Global- India Market Entry 2014XIOAMI Global- India Market Entry 2014
XIOAMI Global- India Market Entry 2014
Madhur Singhal
 
Marketing Plan : Futuristic Cell phone
Marketing Plan : Futuristic Cell phoneMarketing Plan : Futuristic Cell phone
Marketing Plan : Futuristic Cell phone
Rohan Solanki
 
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIAA BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
Dhroov Sharma
 
Hisense Indonesia
Hisense IndonesiaHisense Indonesia
Hisense Indonesia
Angga Serviam
 
Casematics xiaomi 4.0
Casematics xiaomi 4.0Casematics xiaomi 4.0
Casematics xiaomi 4.0
Aditya Singh
 
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
Samsung & Micromax -comparative Marketing analysis of Mobile handset industrySamsung & Micromax -comparative Marketing analysis of Mobile handset industry
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
RAHUL KUMAR
 

Similar to Q mobile (20)

Q mobile
Q mobileQ mobile
Q mobile
 
Q Mobile Presentation
Q Mobile PresentationQ Mobile Presentation
Q Mobile Presentation
 
Trackr
TrackrTrackr
Trackr
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
Top8 mobile phone predictions for 2009
Top8 mobile phone predictions for 2009Top8 mobile phone predictions for 2009
Top8 mobile phone predictions for 2009
 
Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009Top 8 Product Trend Predictions For 2009
Top 8 Product Trend Predictions For 2009
 
XIOAMI Global- India Market Entry 2014
XIOAMI Global- India Market Entry 2014XIOAMI Global- India Market Entry 2014
XIOAMI Global- India Market Entry 2014
 
Marketing Plan : Futuristic Cell phone
Marketing Plan : Futuristic Cell phoneMarketing Plan : Futuristic Cell phone
Marketing Plan : Futuristic Cell phone
 
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIAA BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIA
 
Hisense Indonesia
Hisense IndonesiaHisense Indonesia
Hisense Indonesia
 
Casematics xiaomi 4.0
Casematics xiaomi 4.0Casematics xiaomi 4.0
Casematics xiaomi 4.0
 
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
Samsung & Micromax -comparative Marketing analysis of Mobile handset industrySamsung & Micromax -comparative Marketing analysis of Mobile handset industry
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
 

More from Nasir Abbas

Zoya awan
Zoya awanZoya awan
Zoya awan
Nasir Abbas
 
Zarina arshad
Zarina arshadZarina arshad
Zarina arshad
Nasir Abbas
 
Toseef anwar
Toseef anwarToseef anwar
Toseef anwar
Nasir Abbas
 
Saqib liaqat
Saqib liaqatSaqib liaqat
Saqib liaqat
Nasir Abbas
 
Sadia bibi
Sadia bibiSadia bibi
Sadia bibi
Nasir Abbas
 
Ramisha mujahid
Ramisha mujahidRamisha mujahid
Ramisha mujahid
Nasir Abbas
 
Daewoo Express
Daewoo Express Daewoo Express
Daewoo Express
Nasir Abbas
 
Muhammad yasir
Muhammad yasirMuhammad yasir
Muhammad yasir
Nasir Abbas
 
Malaika ansar
Malaika ansarMalaika ansar
Malaika ansar
Nasir Abbas
 
Dawood hamid
Dawood hamidDawood hamid
Dawood hamid
Nasir Abbas
 
Ayesha & ammar
Ayesha & ammarAyesha & ammar
Ayesha & ammar
Nasir Abbas
 
Asfand yar
Asfand yarAsfand yar
Asfand yar
Nasir Abbas
 
Arooj bukhari
Arooj bukhariArooj bukhari
Arooj bukhari
Nasir Abbas
 
Honda CG 125
Honda CG 125Honda CG 125
Honda CG 125
Nasir Abbas
 
Aiman jamil
Aiman jamilAiman jamil
Aiman jamil
Nasir Abbas
 
Abdur rehman
Abdur rehmanAbdur rehman
Abdur rehman
Nasir Abbas
 
London Cash and Carry
London Cash and CarryLondon Cash and Carry
London Cash and Carry
Nasir Abbas
 
Save Mart
Save MartSave Mart
Save Mart
Nasir Abbas
 
Rachna Super Store
Rachna Super StoreRachna Super Store
Rachna Super Store
Nasir Abbas
 
Zamzama Mart
Zamzama MartZamzama Mart
Zamzama Mart
Nasir Abbas
 

More from Nasir Abbas (20)

Zoya awan
Zoya awanZoya awan
Zoya awan
 
Zarina arshad
Zarina arshadZarina arshad
Zarina arshad
 
Toseef anwar
Toseef anwarToseef anwar
Toseef anwar
 
Saqib liaqat
Saqib liaqatSaqib liaqat
Saqib liaqat
 
Sadia bibi
Sadia bibiSadia bibi
Sadia bibi
 
Ramisha mujahid
Ramisha mujahidRamisha mujahid
Ramisha mujahid
 
Daewoo Express
Daewoo Express Daewoo Express
Daewoo Express
 
Muhammad yasir
Muhammad yasirMuhammad yasir
Muhammad yasir
 
Malaika ansar
Malaika ansarMalaika ansar
Malaika ansar
 
Dawood hamid
Dawood hamidDawood hamid
Dawood hamid
 
Ayesha & ammar
Ayesha & ammarAyesha & ammar
Ayesha & ammar
 
Asfand yar
Asfand yarAsfand yar
Asfand yar
 
Arooj bukhari
Arooj bukhariArooj bukhari
Arooj bukhari
 
Honda CG 125
Honda CG 125Honda CG 125
Honda CG 125
 
Aiman jamil
Aiman jamilAiman jamil
Aiman jamil
 
Abdur rehman
Abdur rehmanAbdur rehman
Abdur rehman
 
London Cash and Carry
London Cash and CarryLondon Cash and Carry
London Cash and Carry
 
Save Mart
Save MartSave Mart
Save Mart
 
Rachna Super Store
Rachna Super StoreRachna Super Store
Rachna Super Store
 
Zamzama Mart
Zamzama MartZamzama Mart
Zamzama Mart
 

Recently uploaded

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 

Recently uploaded (20)

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 

Q mobile

  • 2. Introduction  Chinese Smartphone and Cellular Phone vendor  Launched in 2009 in Karachi  Owner: Mian Pervez Akhter
  • 3. FEATURES PROS  High-end features at low prices.  Understands the needs and demand of the consumers.  Helped increase the number of 3G users in the Country.  Has resale Value  Long-lasting battery life  Strong brand Name CONS  The consumers not moving towards Q- mobile are doing so due to trust issues. The organization has a chance to grab the attention of these customers by launching more reliable smartphones.  Fluctuations in battery life.  Improve Customer Service  Smuggling and Tax Evasion Scandals  Gionee declared Bankruptcy at the end of 2018.
  • 4. Lower and Middle Class Individuals and Families. SMS & Social Media Conscious People (TARGET MARKET) Smart Phone & Cellular Phone' (PRODUCT) Urban & Rural Pakistan (PLACEMENT ) Sitcoms, Dramas, Newspapers & product own website (PROMOTION) Customer Care Center in different cities (PHYSICAL EVIDENCE) Price will vary with Product MARKETING MIX:
  • 5. TARGET MARKET The brand mainly focuses on the Lower- and middle-class customers who require high quality but at low costs. MARKETING STRATEGY  The Organization follows a rapid penetration (mass) marketing strategy as it does a large amount of promotional activities to make consumers aware of its products, but the price of product remains low and affordable.  Its is currently following the strategy of buying out its competitors and this seems to be working.
  • 6. The company provides Phones with high-end features at affordable prices and this enables it to cover most of the market share in Pakistan COMPETITIVE EDGE
  • 7.
  • 8. Top 10 Q-Mobile Models L3 LITE CHEAPEST Q-MOBILE CELLULAR PHONE PRICE; RS. 1399 NOIR E8 MOST EXPENSIVE Q-MOBILE PRICE; RS. 27,500
  • 9. L3 Lite • 1.8” Display • Dual Sim • No Camera • Long Lasting Battery • Bar Phone Price; Rs. 1399; $12
  • 10. i8I Pro II • 5.5” Display • Dual Sim • 3G Support • 8GB built-in • 1GB RAM • 5MP Auto-Focus Back Camera • 5MP Front Camera Price; Rs. 9700; $84
  • 11. • 2.4” Display • Dual Sim • 3000 mAH Battery • Back Camera Price; Rs. 1999; $17 PARIS
  • 12. HERO ONE • 2.4” Display • Micro Sim • 1800 mAH Battery • Smart Camera Price; Rs. 1950; $17
  • 13. • 2.8” Display • Dual Sim • 4200 mAH Battery • Smart Camera Price; Rs. 2750; $24 COMMANDO 1
  • 14. PHANTIOM P1 PRO • 5.7” Display • 3500 mAH Battery • 32GB built-in • 3GB RAM • 13MP Back Camera • 8MP Front Camera Price; Rs. 18,500; $177.49
  • 15. PHANTOM P1 • 5.7” Display • Dual Sim • 3500 mAH Battery • 32GB built-in • 2GB RAM • 13MP Back Camera • 8MP Front Camera Price; Rs. 16999; $147
  • 16. FIRE • 5.5” Display • Dual Sim • 3000 mAH, Li-ion Battery • 16GB built-in • 2GB RAM • 8MP Auto-focus Back Camera • 5MP Front Camera Price; Rs. 12500; $108
  • 17. I5i 2018 • 5.0” Display • Dual Sim • 2000 mAH, Li-ion Battery • 8GB built-in • 1GB RAM • 5MP Back Camera • 5MP Front Camera Price; Rs. 8899; $77
  • 18. BLUE 5 • 5.0” Display • Dual Sim • Li-ion Battery • 16GB built-in • 1GB RAM • 5MP Back Camera Price; Rs. 8700; $75
  • 19. GOVT. INFLUENCE ON MOBILE PRICES Mobile Phone Price TAX 9th Schedule Less than $30 Rs. 150 $30 - $100 1470 $100 - $200 1870 $200 - $350 1930 $350 - $500 6000 More than $500 10300