Xiaomi strategy to sustain on fist position and grow more in global market.How they able to conquer Indian market in 4 years?Defeating story of SAMSUNG giant in Indian Market.
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
Xiaomi company information, challenges faced by xiaomi in India, xiaomi expansion in India, Market share of Xiaomi in india, Case study on xiaomi, Best business practice of Xiaomi in india.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
From a Local Software Company to An International Market Influencer - Xiaomi'...Yashraj Kakkad
Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years?
Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds?
Want to know how Xiaomi evolved as a game changer in the smartphone industry?
The answers to these questions lie in this presentation.
This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer.
Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)
As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
all the points related to micromax is discussed here
from products earlier provided by them and now also
drawbacks of micromax
reasons of failure of micromax
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
Xiaomi company information, challenges faced by xiaomi in India, xiaomi expansion in India, Market share of Xiaomi in india, Case study on xiaomi, Best business practice of Xiaomi in india.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
From a Local Software Company to An International Market Influencer - Xiaomi'...Yashraj Kakkad
Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years?
Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds?
Want to know how Xiaomi evolved as a game changer in the smartphone industry?
The answers to these questions lie in this presentation.
This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer.
Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)
As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
all the points related to micromax is discussed here
from products earlier provided by them and now also
drawbacks of micromax
reasons of failure of micromax
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
11. THE SOUTH
KOREAN GOLIATH
• 24 Quarters – King of Indian
Cellphone Ring.
• What we Learnt from the Ground
forces
• Samsung has stood the test of time.
• Super Amoled Display & Camera
• Superior Service Centre Spread
11
12. SAMSUNG STRATEGY - PRICING
• Besides the product, Samsung is famous
for its customer service (Samsung has
one of the fastest product services).
• Samsung Marketing Mix Pricing Strategy
– Skimming Price & Competitive Pricing.
12
13. THE THREAT FROM
THE COLONIAL
NEIGHBOR - HUAWEI
• Adopting Online &
Offline Sales
• Spec Matching
13
15. HAVE YOU HEARD ABOUT THEM ?
•Transsion made its debut in the Top 5 with more than threefold annual
growth in shipments in 2018Q1. The China based group has four brands
under its umbrella – namely itel, Tecno, Infinix and Spice. With its
primary focus on offline channels, itel and Tecno branded phones are doing
well in the highly price sensitive India market.
• On the offline front, Transsion continued to drive growth through its brands
Itel and Tecno by expanding aggressively to smaller towns & cities by
focusing on channel management and after sales service.
15
16. THE SECRET SAUCE – ‘MI’LLET
• Vertical Integration
• Online – Pull based sale – Hunger Marketing – Cult Following.
• 2 pronged approach – Volume or Price.
• Bill of Material - Eighteen months rather than the six-month norm followed by
smartphone companies.
• 5 % Pledge - Both Xiaomi and HMD Global (the owner of the Nokia brand of
smartphones) are private companies, and therefore do not have to continually raise
profits to appease shareholders. That gives both companies the ability to spend way
beyond their means to gain market share
• Platform as a service – MIUI - $750 Million Revenue Generated.
• Strong User platform
• Publicity by Word of Mouth ( e – WOM )
16
18. AND WHY ?
“We don’t want to make money by selling
phones. We want to monetize our software,”
he says.
Mi.com, the online selling platform of Xiaomi, is
the 8Th biggest e-commerce platform
in the world, the 3rd biggest in China and
the fourth biggest in India. “It’s a unique
business model, unparalleled in the world,” he
adds.
18
22. ANALYZING THE INDIAN
SPACE
State wise Mobile Penetration
Treat Every State as a Separate
Promotional Entity e.g. Sales Offer for
Onam as well as for Bihu
22
23. STP OPPORTUNITY
• According to a Canalys report 27% of surveyed Indian millennials owned a
smartphone. That compares with 9% of non-millennial smartphone owners. In
India, only 7% people in the lower income category reported owning a
smartphone, as compared with 22% among wealthier people.
• The study found that only 13% of adult Indian respondents who owned a
smartphone were women.
23
24. INCREASE THE WALLET SHARE
The users of LAVA, Micromax,
Intex are up for Renewing
their Purchase
How Would you
entice so that you
get the sales
conversion
Exchange
Valuations & Buy
Backs through your
website &
Authorized Reseller
24
25. COULD THEY TAP INTO ?
A New segment which is
sturdy - Grandparents
spend most time with
Grand kids who are Tech
aficionados.
01
Plus features like NFC tags
which help them find their
phones easily.
02
25
27. NEED OF THE HOUR- TARGET &
POSITIONING
Product Wise
Segmentation : M1A1
– Camera . Note Pro
Series- Compact
feature rich .
Nokia – Carl Zeiss .
Xiaomi – Go Pro ?
Global Launch
Synchronized – No
Delay !
Build Your Amar
Akbar Anthony like
BBK Corporation
Treat your Influencers
Well – Tech Gurus,
Multi Lingual You
tubers.
Time for R&D – First
Mover shall get the
Global Pie esp in
Retaining Customers.
Increase Organic
Channels – Tata Cliq ,
Croma , Vijay Sales.
27
28. TECH TRIAD
Netflix & Amazon
Prime – Content
Shall be the King
Niche Segments -
Music , Camera ,
Aesthetics – Red
Dot Award.
Music &
Headphones –
The Battle for
Accessories .
28
29. LEAP FROGGING
1
They should
see India as
a global hub
and no
delayed
launches.
2
Missed
Opportunity
3
Short Term
Plan &
Long term
Plan .
4
How
sustainable
it is on the
longer run .
5
Stock
Android.
6
Market Research
– See which
markets are prime
. And check if
these countries
are 4G ready and
scale it up.
29
31. USA – HOLD THE
TRUMP CARD
• In fact, the only place in the
world that Xiaomi is not a
threat to Samsung and Apple
right now is here in the United
States. But that’s only because
Xiaomi is unable to sell
smartphones here due to
trade embargoes
• With the threat of Looming
Trade war , it would be
Prudent to have weigh in the
cost of Trade along with a
complete RISK management
Analysis.
31
34. AFRICA
According to our estimates, the total number of 4G LTE subscribers in Africa in
April 2017 has reached around 15 million (out of 1.2 billion inhabitants) in 43
African Countries.
34
37. CONQUERING
THE GLOBE
Android One – Program.
MIUI program how has it helped?
Global Channel of Sales , How they manage inventory
and warehousing (SCM)
How do they offset production cost. 12-18 months of
holding the product in market.
Global Piggybacking strategy – Wherever Ecommerce
Flourish , Enter.
Mi changed the way – It brought faith in Chinese
Products.
M&A- IoT world - A Whole New World
37
42. ITS BLUE OCEAN PAAS
Mi Community, an official forum for Xiaomi to interact with users, has over 2.9
million registered users since its launch in June last year. The platform not only
facilitates bonding with users, it also helps Xiaomi incorporate the feedback
from users in its products. Take dual-SIM smartphone Redmi Y1 with a micro SD
card. “Over 90% of Mi fans wanted such a feature,” says Jain, adding that
users can access two WhatsApp accounts on all dual-SIM smartphones of the
brand, the only company to offer such a feature..
42
43. IMPACT OF GST
• GST Impact on Xiaomi Mobile Accessories
• After the implementation of GST across the nation, it is found that selected
accessories of Xiaomi are now cheaper by some margin.
• Accessories like power bank of 10000mAh worth RS 1,199 is now available at
1,099 while the MI Power Bank Pro 10000mAh is now available at Rs 1,499
down from Rs 1,599. There is some other price slashing in the products lines
up of mobile covers. Overall, it is learned that the GST has made simple for
some of the handset and electronic.
43
45. AND THE JOURNEY GOES ON
Companies like Xiaomi has helped empowered
the people who are at the Bottom of Pyramid
with technology at an affordable price thereby
Ushering a New Era of Digital Democracy
45