The masthead is located in the top left corner in a consistent font and coloring to represent the magazine's brand. A close-up image of the featured artist covers most of the page to clearly advertise the main story. Simple colors are used throughout to appeal to an older audience interested in the content rather than an exciting design. The consistent fonts maintain the magazine's style while highlighting important details like the masthead and kickers through size and bolding rather than multiple fonts.

2. Masthead: Image:
The masthead is located as a banner style across the top of the cover. The main image that has been used stands
For many magazines they would do this as a way of standing out and out quite a bit on the page. The image seems
advertising the name however you notice that with this cover is it more to be more interesting as it doesn’t show just
part of the background rather than being the first thing people look at. two people just stood whilst they have their
picture taken, they seem to have more
It is covered by the main image and the exclusives/free things banner
movement and it seems to be more
that is right at the top of the page. This may be interactive as they have linked the main
because Kerrang magazine has been around for many image to the main story title in an effective
years so there title is recognised in the genre of music way by the use of spray cans. They use quite
they are associated with. This shows that people subtle background colours that make the
people stand out against it but then they don’t
that would buy the magazine have either already
stand out that much as they make the main
bought the magazine before or that there way of story stand out even more. They have used
advertising to new customers is to draw them in with images a lot on this cover as they use them
the articles/bands involved first and then make them to show what else is inside the magazines.
see what magazine it is, to then buy it again. They have made them small and placed
them on the outside edge of the cover so that
they don’t distract people from the main story.
Colour: They use them as a way of drawing readers
Many different colours have been used in in as they may see a face that they recognise
this cover. They have seemed to use very on the cover even if it isn't someone to do
bright bold colours, this maybe to attract with the main story and end up buying it
readers and maybe a certain target because they have an interest in that
audience of teenagers that would like it band/singer.
as it seems unique and quite interesting.
Straight away it doesn’t necessarily look Fonts:
like they have kept to a main colour
A mixture of fonts have been used this is
scheme but in fact they have stuck to a
because they may have wanted it to look more
colour scheme of red, white, blue and
interesting and stand out against other
black. They have used different colours
magazines that have plainer text. The
to help make things stand out, for
masthead is in a different font, but this is
example the masthead is on white and it Banners: because it is their signature font which is
makes it stand out against the blue colour
they chose to use as the background. They have used banners at the top and bottom of the page. At the always associated with them. The rest of the
top of the page they have used banners as a way of showing the text (excluding the main story text) is all in a
Also they have used blue as the colour of
the main article title, they have then but it free things which would help in advertising and draw readers in to very similar font. This is because they want
on top of the colour yellow which makes buy the magazine. The small banner at the bottom has also been them to stand out but not too much so that it
the blue stand out a lot, they have used used to give information that would attract customers, however the would over power and be more noticeable than
banner at the top was to show the free items but the one at the the main story or title. The main story text is in
blue writing to make that part stand out
bottom shows information about other articles that are in the a different font however this would be because
and seem like the most important part of
the cover. magazine, however they haven’t done a whole piece of writing like it is in the same font as the Vans Warped Tour
the kickers they have shortened it down to more of just known logo, so it directly links the main story font/title
names that would catch peoples attention. to what the main story is about.

3. Masthead: Image:
The mast head is not central to the top of the page, unlike most other The image takes up most of the page. This shows the
music magazines. However this is their way of making it stand out and importance of the story and that it is their main way of trying to
be unique and different than the others. The masthead is located sell the magazine to new customers or existing customers.
The people in the image are arranged in a way where the
always in the same position and is the same bright red colour, this most recognisable face is at the front and that they are all
makes the audience associate the wearing black/grey so they stand out against the matte white
white Q on a red background with that background.
Fonts:
magazine. This helps the magazine
as it is remember able and noticeable. Unlike other magazines Q
magazine seems to stick to a
Also where it is placed it fits quite well
main font style. The masthead is
with everything else that is on the page in a different font than anything
by making the main focus be in main story. else on the cover as they want it
Colour: to stand out more. The rest of
the writing on the cover is written
There doesn’t seem to be an
in the same font, this may give
exciting colour scheme like other
the idea that the magazine is
magazines. It seems to stick to
quite consistent, that every article
quite a plain colour scheme of
they write is just as important as
white, red and black, but also
the other. However I have
have used yellow to make main
noticed that the extra fonts for
parts of text stand out against
each magazine is different, this
other colours. This makes the
may be because they want to
magazine seem more ‘classy’
make each magazine different
than other magazines and gives
than the others. the only use of
the idea that there main audience
other types of font on this cover
is older people. This is because
is that they have made the words
younger people/teenagers may be
‘Coldplay’ and ‘ world exclusive’
more interested in a cover which
bolder so people are drawn
draws their eye towards it
towards those words.
because it uses a lot of colour, but
as this cover is quite simple it may Banners:
attract a more older audience that The banners at the top and bottom of the cover don’t seem to be used in a way to make
would buy the magazine not just certain articles/information stand out. Unlike other magazines they use fonts and colour to
because it looks exciting to read make things more noticeable, but Q magazine seems to have stuck to one main group of
but for the information inside. colours and one main font to make only really the main article stand out.

4. Masthead: Image:
The masthead is located on the top left corner just under the date and price. The image used covers the whole cover/is
Some magazines have the masthead stretching across the top like a banner, but used as the background. It shows a
with NME it is quite a short name so if it was stretched across it would be either recognisable face and so people can easily
really big or the font would be disrupted. I have noticed that the NME masthead link the face to who the main article is about.
They have used bright blue which helps the
isn’t iconic due to the colour of the masthead it seems to focus on the font style person stand out. They have also highlighted
more using the same font each time and sometimes changing from red to white in his iconic red hair and made sure no other
colour. With it being all in capital letters unlike part of that image is red to distract people.
other magazines which have the first letter in Many magazines use medium/medium-long
shots on the covers, however in this cover
capitals and the rest in lower case. the way that
they have used a reasonably close image
the masthead is on top of everything else shows which again may be to help advertise the
that the name is important to them to help advertise magazine by giving people a clear image of
their magazine and draw people in, so that they the persons face, so it can be easily seen by
easily see the name and either recognise the people walking past.
name and so buy the magazine. They have made Fonts:
the masthead easy readable as they think that
The fonts used are all quite similar,
people that don’t want to buy magazines can
many magazine use fonts to highlight
remember the name and go online to have a look the importance of articles and most
at the magazines website. importantly the masthead. NME
magazine have highlighted the
Colour: masthead but the only way they have is
The colours used are quite simple. They by making it larger than the rest of the
haven’t really used any extra bold colours writing and by making it bolder but the
other than the ones in the main image. They actual font seems the same to the other
have used the colours red and black for the fonts used. This works in and out of the
writing and have highlighted one piece of magazines favour. It works in it’s favour
writing in red which is sort of misleading as as it shows constancy of the magazine,
you would think if its in red it may have a link and that they may think that all parts of
to the main image but it doesn’t. They haven’t the magazine are similar and that they
really made the cover exciting by the use of don’t spend most of their time on just
colour but it gives the idea that the reason for the main article and the rest of it isn’t
this is because they are trying to appeal to the best. However it doesn’t work that
may be a more older audience, so they aren't well because it makes the cover look
looking for the attractiveness of the cover they quite boring and not as interesting than
would be more interested in the content of it. other magazines, and especially with
Banners: people walking past if they catch a
glimpse of a magazine cover they would
This magazine has not used banner on there cover, but not all magazines have to. be drawn to it more if it looked more
the magazine seems to have gone quite simple in there cover layout and have only interesting.
used kickers and the main story as the main parts of attracting readers.