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Tech Savvy REALTORS - How to be Tech Savvy when you are NOT!

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Doug Devitre presents Tech Savvy REALTORS - How to be Tech Savvy when you are NOT to the Minneapolis Area Association of REALTORS 2009 Expo and Trade Show in St. Paul Minnesota.

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Tech Savvy REALTORS - How to be Tech Savvy when you are NOT!

  1. 1. by Doug Devitre TECH SAVVY REALTORS®
  2. 2. How to Look Tech Savvy When You’re Not. 2
  3. 3. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? 3
  4. 4. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 4
  5. 5. Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader • Friendfeed • Widgetbox 5
  6. 6. RSS
  7. 7. Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed • Del.icio.us • Google Calendar
  8. 8. www.FriendFeed.com
  9. 9. Add Social Media Profiles
  10. 10. Available Social Websites Choose frequently used
  11. 11. Friend Feed RSS Feed
  12. 12. Blog Example
  13. 13. Features of Blogs •Title •RSS Feeds •Post •Widgets •Page •Categories •Comments •Plugins •Permanent •Membership links
  14. 14. Why www.WordPress.com • Create self hosted blog • 100% customizable • Embeddable widgets and IDX feed • Built in RSS feed • Pages, posts, and multimedia • Authorized users upload content • Easy to use
  15. 15. Feedburner www.FeedBurner.com
  16. 16. Advantages of FeedBurner • Readers subscribe to feed by email • Readers subscribe in RSS reader • Track subscriber count • Track multiple feeds within profile • Optimize feed using other social media sites
  17. 17. Integrate RSS Feeds • Every blog post automatically updates: • Facebook • Linkedin profile • Twitter • Plaxo • FriendFeed
  18. 18. www.Conduit.com
  19. 19. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 19
  20. 20. www.YouTube.com •Create profile •Design the Channel •Upload video •Marketing videos •Playlists •Favorites •Subscriptions •Custom video players
  21. 21. Create YouTube Profile •Select username •Enter password
  22. 22. Design the Channel
  23. 23. Upload Video
  24. 24. Title, Tags, and Description
  25. 25. Marketing videos
  26. 26. Playlists
  27. 27. Custom Video Players
  28. 28. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 28
  29. 29. www.SlideShare.net •Create a profile •Upload presentations •My Slideshows •Share presentations •Create a slideshow Presentation Pack
  30. 30. Create a Profile
  31. 31. Upload Presentations
  32. 32. My Slideshows
  33. 33. Share Presentations
  34. 34. Create a Slideshow Presentation Pack
  35. 35. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 35
  36. 36. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  37. 37. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentation Listing contract Postcard templates Referral agreements Buyer agency Listing presentation PowerPoint Training exercises agreement Homeowner templates Company roster Loan application warranty Business card Company logos Sample sales contract Condo supplement template Press releases Homeowner warranty MLS listing sheet Social media Sellers forwarding Lock box template address authorization List of suppliers Title and survey Flood letter Signs and riders authorization Moving checklist Custom design Inspection notice Utility transfer Moving checklist Vendor list Utility transfer Relocation package Vendor list Relocation package
  38. 38. Box.net Folders • Share documents by hyperlink • Share folders by hyperlink
  39. 39. Sharing Documents
  40. 40. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/flash/ box_explorer.swf? widgetHash=2t04hfpk40& cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
  41. 41. How to Look Tech Savvy When You’re Not. 41
  42. 42. $19.95/ month VIP Membership $199/ year •5 videos weekly that explain how to use tools you already own specific to real estate. •Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. •Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. •Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. •Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 43

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