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Blogging For Business 101

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My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

Blogging For Business 101

  1. 1. BLOGGING FOR BUSINESS @MarkoSaric  HowToMakeMyBlog.com  
  2. 2. BLOGGING FOR BUSINESS101 @MarkoSaric  HowToMakeMyBlog.com  
  3. 3. CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
  4. 4. IS THE FUTURE OF ONLINE MARKETING CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
  5. 5. @MarkoSaric  HowToMakeMyBlog.com   COMPANIES ARE GETTING OBSESSED WITH CREATING CONTENT
  6. 6. @MarkoSaric  HowToMakeMyBlog.com   THE BEST WAY TO INTEGRATE CONTENT INTO YOUR WEBSITE IS WITH A BLOG
  7. 7. BLOGGING ON A REGULAR BASIS SERVES A WIDE RANGE OF PURPOSES… @MarkoSaric  HowToMakeMyBlog.com  
  8. 8. …OUTSIDE OF WHAT YOU CAN DO ON YOUR WEBSITE, YOUR SOCIAL MEDIA PROFILES AND YOUR ADVERTISING @MarkoSaric  HowToMakeMyBlog.com  
  9. 9. KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com  
  10. 10. KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com   I                          BLOGGING  
  11. 11. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   GET VISITORS
  12. 12. @MarkoSaric  HowToMakeMyBlog.com   GET VISITORS BLOGS ARE SOCIAL. MORE SHARABLE/ LINKABLE. EXCELLENT SOURCE OF SEARCH TRAFFIC.
  13. 13. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP
  14. 14. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT.
  15. 15. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA.
  16. 16. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT.
  17. 17. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT. LONGER SHELF-LIFE.
  18. 18. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST
  19. 19. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT.
  20. 20. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE.
  21. 21. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE. BUILD AUTHORITY, CREDIBILITY AND BRAND AWARENESS.
  22. 22. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE
  23. 23. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE SPEND LESS MARKETING $$$.
  24. 24. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE EARN MORE MEDIA.
  25. 25. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE DRIVE TARGETED TRAFFIC TO CONVERSION PAGES.
  26. 26. SETTING UP A BUSINESS BLOG @MarkoSaric  HowToMakeMyBlog.com  
  27. 27. @MarkoSaric  HowToMakeMyBlog.com   CORPORATE BLOGS ARE BORING.
  28. 28. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES  
  29. 29. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   SALES  PITCHES  
  30. 30. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   SALES  PITCHES  
  31. 31. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   CHECKBOX   TICKED  OFF   SALES  PITCHES  
  32. 32. BLOGGING IS NOT JUST A TICK OFF THE LIST. @MarkoSaric  HowToMakeMyBlog.com  
  33. 33. BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. @MarkoSaric  HowToMakeMyBlog.com  
  34. 34. BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. GREAT CONTENT IS KEY. @MarkoSaric  HowToMakeMyBlog.com  
  35. 35. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com  
  36. 36. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO
  37. 37. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING
  38. 38. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING COMMUNITY
  39. 39. @MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY.
  40. 40. @MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY. YOU MIGHT EVEN NEED TO IGNORE YOUR CORPORATE COMMUNICATION STYLE.
  41. 41. @MarkoSaric  HowToMakeMyBlog.com   YOU MIGHT NEED TO GET OUT OF YOUR COMFORT ZONE.
  42. 42. @MarkoSaric  HowToMakeMyBlog.com   A FULLY FOCUSED CONTENT MARKETING STRATEGY IS NEEDED.
  43. 43. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE
  44. 44. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE.
  45. 45. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT?
  46. 46. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT? WHO DO I PRODUCE THE CONTENT FOR?
  47. 47. @MarkoSaric  HowToMakeMyBlog.com   SET GOALS AND KPIs FOR YOUR BLOG
  48. 48. @MarkoSaric  HowToMakeMyBlog.com   SOFT:
  49. 49. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES
  50. 50. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS
  51. 51. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES
  52. 52. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS
  53. 53. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS
  54. 54. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS ENGAGEMENT
  55. 55. @MarkoSaric  HowToMakeMyBlog.com   HARD:
  56. 56. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS
  57. 57. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS
  58. 58. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS
  59. 59. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS PROFIT
  60. 60. @MarkoSaric  HowToMakeMyBlog.com   YOUR GOALS SHOULD INFLUENCE EVERYTHING YOU DO IN CONTENT MARKETING.
  61. 61. @MarkoSaric  HowToMakeMyBlog.com   CONTENT IS STRONGER WHEN CREATED WITH A PURPOSE AND A GOAL IN MIND.
  62. 62. @MarkoSaric  HowToMakeMyBlog.com   TOOLS
  63. 63. @MarkoSaric  HowToMakeMyBlog.com   TOOLS WORDPRESS.ORG
  64. 64. @MarkoSaric  HowToMakeMyBlog.com   INSTALL IT ON YOUR OWN HOSTING ACCOUNT.
  65. 65. @MarkoSaric  HowToMakeMyBlog.com   WORDPRESS PLUGINS GIVE YOU THOUSANDS OF FEATURES AND FUNCTIONALITIES TO USE.
  66. 66. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS.
  67. 67. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS.
  68. 68. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION.
  69. 69. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION. SEARCH ENGINE OPTIMISATION.
  70. 70. @MarkoSaric  HowToMakeMyBlog.com   TOOLS GOOGLE ANALYTICS
  71. 71. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA.
  72. 72. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA.
  73. 73. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA.
  74. 74. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA. CONTENT DATA.
  75. 75. @MarkoSaric  HowToMakeMyBlog.com   START PRODUCING GREAT CONTENT.
  76. 76. @MarkoSaric  HowToMakeMyBlog.com   USE: ATTRACTIVE HEADLINES.
  77. 77. @MarkoSaric  HowToMakeMyBlog.com   USE: MULTIMEDIA.
  78. 78. @MarkoSaric  HowToMakeMyBlog.com   USE: TIMELESSNESS.
  79. 79. @MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL COME.
  80. 80. @MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL NOT COME.
  81. 81. @MarkoSaric  HowToMakeMyBlog.com   IF YOU DON’T GO OUT THERE AND TELL PEOPLE ABOUT IT…
  82. 82. @MarkoSaric  HowToMakeMyBlog.com   …NOBODY WILL KNOW ABOUT YOUR CONTENT.
  83. 83. @MarkoSaric  HowToMakeMyBlog.com   DO FISH WHERE THE FISH ARE.
  84. 84. @MarkoSaric  HowToMakeMyBlog.com   DO REACH OUT TO THE INFLUENCERS.
  85. 85. @MarkoSaric  HowToMakeMyBlog.com   DO CONTRIBUTE REGULARLY TO HIGH-TRAFFIC SITES.
  86. 86. @MarkoSaric  HowToMakeMyBlog.com   DO STEAL ATTENTION FROM EXISTING CONVERSATIONS.
  87. 87. @MarkoSaric  HowToMakeMyBlog.com   EVEN DO PAY-PER-CLICK IF IT IS NECESSARY.
  88. 88. @MarkoSaric  HowToMakeMyBlog.com   DEVELOP AN EDITORIAL CALENDAR
  89. 89. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME.
  90. 90. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE.
  91. 91. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT.
  92. 92. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA.
  93. 93. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE.
  94. 94. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT.
  95. 95. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT AGAIN!
  96. 96. @MarkoSaric     HowToMakeMyBlog.com  
  • TylerDeBroux

    Mar. 4, 2017
  • jettegad

    Nov. 6, 2016
  • akiraman

    Sep. 10, 2016
  • JeffRoach

    Nov. 6, 2015
  • NTaimitarha

    Dec. 11, 2014
  • geraldina3041

    Jan. 9, 2014
  • MarketingPositivo

    Sep. 3, 2013
  • bgsand

    May. 5, 2013

My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

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