Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BLOGGING FOR BUSINESS @MarkoSaric  HowToMakeMyBlog.com  
BLOGGING FOR BUSINESS101 @MarkoSaric  HowToMakeMyBlog.com  
CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
IS THE FUTURE OF ONLINE MARKETING CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
@MarkoSaric  HowToMakeMyBlog.com   COMPANIES ARE GETTING OBSESSED WITH CREATING CONTENT
@MarkoSaric  HowToMakeMyBlog.com   THE BEST WAY TO INTEGRATE CONTENT INTO YOUR WEBSITE IS WITH A BLOG
BLOGGING ON A REGULAR BASIS SERVES A WIDE RANGE OF PURPOSES… @MarkoSaric  HowToMakeMyBlog.com  
…OUTSIDE OF WHAT YOU CAN DO ON YOUR WEBSITE, YOUR SOCIAL MEDIA PROFILES AND YOUR ADVERTISING @MarkoSaric  HowToMakeMyBlo...
KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com  
KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com   I                          BLOGG...
KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   GET VISITORS
@MarkoSaric  HowToMakeMyBlog.com   GET VISITORS BLOGS ARE SOCIAL. MORE SHARABLE/ LINKABLE. EXCELLENT SOURCE OF SEARCH ...
KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP
@MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT.
@MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA.
@MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. ...
@MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. ...
KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST
@MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT.
@MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE.
@MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE. BUILD AUTHORITY, CREDIBILITY AND BRAND AWA...
KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE
@MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE SPEND LESS MARKETING $$$.
@MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE EARN MORE MEDIA.
@MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE DRIVE TARGETED TRAFFIC TO CONVERSION PAGES.
SETTING UP A BUSINESS BLOG @MarkoSaric  HowToMakeMyBlog.com  
@MarkoSaric  HowToMakeMyBlog.com   CORPORATE BLOGS ARE BORING.
@MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES  
@MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   SALES  PITCHES  
@MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   SALES  PITCHES  
@MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   CHECKBOX   TICKED...
BLOGGING IS NOT JUST A TICK OFF THE LIST. @MarkoSaric  HowToMakeMyBlog.com  
BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. @MarkoSaric  HowToMakeMyBlog.com  
BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. GREAT CONTENT IS KEY. @MarkoSaric  HowToMakeMyBlog.com ...
WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com  
WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO
WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING
WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING COMMUNITY
@MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY.
@MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY. YOU MIGHT EVEN NEED TO IGNORE YOUR CORPORATE COMMUNICATION S...
@MarkoSaric  HowToMakeMyBlog.com   YOU MIGHT NEED TO GET OUT OF YOUR COMFORT ZONE.
@MarkoSaric  HowToMakeMyBlog.com   A FULLY FOCUSED CONTENT MARKETING STRATEGY IS NEEDED.
@MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE
@MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE.
@MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTEN...
@MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTEN...
@MarkoSaric  HowToMakeMyBlog.com   SET GOALS AND KPIs FOR YOUR BLOG
@MarkoSaric  HowToMakeMyBlog.com   SOFT:
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS
@MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS ENGAGEMENT
@MarkoSaric  HowToMakeMyBlog.com   HARD:
@MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS
@MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS
@MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS
@MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS PROFIT
@MarkoSaric  HowToMakeMyBlog.com   YOUR GOALS SHOULD INFLUENCE EVERYTHING YOU DO IN CONTENT MARKETING.
@MarkoSaric  HowToMakeMyBlog.com   CONTENT IS STRONGER WHEN CREATED WITH A PURPOSE AND A GOAL IN MIND.
@MarkoSaric  HowToMakeMyBlog.com   TOOLS
@MarkoSaric  HowToMakeMyBlog.com   TOOLS WORDPRESS.ORG
@MarkoSaric  HowToMakeMyBlog.com   INSTALL IT ON YOUR OWN HOSTING ACCOUNT.
@MarkoSaric  HowToMakeMyBlog.com   WORDPRESS PLUGINS GIVE YOU THOUSANDS OF FEATURES AND FUNCTIONALITIES TO USE.
@MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS.
@MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS.
@MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION.
@MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION. SEARCH ENGINE OPTI...
@MarkoSaric  HowToMakeMyBlog.com   TOOLS GOOGLE ANALYTICS
@MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA.
@MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA.
@MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA.
@MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA. CONTENT DATA.
@MarkoSaric  HowToMakeMyBlog.com   START PRODUCING GREAT CONTENT.
@MarkoSaric  HowToMakeMyBlog.com   USE: ATTRACTIVE HEADLINES.
@MarkoSaric  HowToMakeMyBlog.com   USE: MULTIMEDIA.
@MarkoSaric  HowToMakeMyBlog.com   USE: TIMELESSNESS.
@MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL COME.
@MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL NOT COME.
@MarkoSaric  HowToMakeMyBlog.com   IF YOU DON’T GO OUT THERE AND TELL PEOPLE ABOUT IT…
@MarkoSaric  HowToMakeMyBlog.com   …NOBODY WILL KNOW ABOUT YOUR CONTENT.
@MarkoSaric  HowToMakeMyBlog.com   DO FISH WHERE THE FISH ARE.
@MarkoSaric  HowToMakeMyBlog.com   DO REACH OUT TO THE INFLUENCERS.
@MarkoSaric  HowToMakeMyBlog.com   DO CONTRIBUTE REGULARLY TO HIGH-TRAFFIC SITES.
@MarkoSaric  HowToMakeMyBlog.com   DO STEAL ATTENTION FROM EXISTING CONVERSATIONS.
@MarkoSaric  HowToMakeMyBlog.com   EVEN DO PAY-PER-CLICK IF IT IS NECESSARY.
@MarkoSaric  HowToMakeMyBlog.com   DEVELOP AN EDITORIAL CALENDAR
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME.
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE.
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT.
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA.
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPT...
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPT...
@MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPT...
@MarkoSaric     HowToMakeMyBlog.com  
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
The Science of Blogging
Next
Download to read offline and view in fullscreen.
Self Improvement, Technology, Business
May. 01, 2013
17,544 views

8

Share

Blogging For Business 101

Download to read offline

Self Improvement, Technology, Business
May. 01, 2013
17,544 views

My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

License: CC Attribution License

Recommended

Related Books

Free with a 30 day trial from Scribd

See all
No One Succeeds Alone: Learn Everything You Can from Everyone You Can Robert Reffkin
(4/5)
Free
Dedicated: The Case for Commitment in an Age of Infinite Browsing Pete Davis
(5/5)
Free
Let's Talk About Hard Things Anna Sale
(4/5)
Free
Happiness Becomes You: A Guide to Changing Your Life for Good Tina Turner
(4.5/5)
Free
Keep Moving: Notes on Loss, Creativity, and Change Maggie Smith
(4/5)
Free
Rude: Stop Being Nice and Start Being Bold Rebecca Reid
(2.5/5)
Free
Keep Sharp: Build a Better Brain at Any Age Sanjay Gupta
(4.5/5)
Free
Group: How One Therapist and a Circle of Strangers Saved My Life Christie Tate
(4/5)
Free
Average Expectations: Lessons in Lowering the Bar Shep Rose
(3/5)
Free
High Conflict: Why We Get Trapped and How We Get Out Amanda Ripley
(5/5)
Free
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
(4.5/5)
Free
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen Kristen Meinzer
(4/5)
Free
No Filter: The Inside Story of Instagram Sarah Frier
(4.5/5)
Free
Autonomy: The Quest to Build the Driverless Car—And How It Will Reshape Our World Lawrence D. Burns
(5/5)
Free
Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Corey Pein
(4/5)
Free
From Gutenberg to Google: The History of Our Future Tom Wheeler
(2/5)
Free

Related Audiobooks

Free with a 30 day trial from Scribd

See all
Feeding the Soul (Because It's My Business): Finding Our Way to Joy, Love, and Freedom Tabitha Brown
(5/5)
Free
Bloom Forward: Healing from Trauma Emmy Marie
(3.5/5)
Free
The Book of Hope: A Survival Guide for Trying Times Jane Goodall
(5/5)
Free
Power, for All: How It Really Works and Why It's Everyone's Business Julie Battilana
(4.5/5)
Free
Fearless Leadership: How to Embody the Strength and Confidence of Great Leaders Kim Martin
(4.5/5)
Free
Getting More Done: Wielding Intention and Planning to Achieve Your Most Ambitious Goals Michelle Loucadoux
(4.5/5)
Free
Empath Up!: How to Embrace the Gift of Empathy Cheryl Hutchinson
(5/5)
Free
The Right to Sex: Feminism in the Twenty-First Century Amia Srinivasan
(5/5)
Free
Out with the Old, In with the You Tess Brigham
(5/5)
Free
10 Rules for Resilience: Mental Toughness for Families Joe De Sena
(0/5)
Free
Winning: The Unforgiving Race to Greatness Tim S. Grover
(5/5)
Free
The Awe Factor: How a Little Bit of Wonder Can Make a Big Difference in Your Life Allen Klein
(4/5)
Free
The Power of Your Attitude: 7 Choices for a Happy and Successful Life Stan Toler
(4.5/5)
Free
The Art of Stopping: How to Be Still When You Have to Keep Going David Kundtz
(4.5/5)
Free
Live Your Life: My Story of Loving and Losing Nick Cordero Amanda Kloots
(5/5)
Free
Checking In: How Getting Real about Depression Saved My Life---and Can Save Yours Michelle Williams
(4.5/5)
Free
Show More

Blogging For Business 101

  1. 1. BLOGGING FOR BUSINESS @MarkoSaric  HowToMakeMyBlog.com  
  2. 2. BLOGGING FOR BUSINESS101 @MarkoSaric  HowToMakeMyBlog.com  
  3. 3. CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
  4. 4. IS THE FUTURE OF ONLINE MARKETING CONTENT MARKETING @MarkoSaric  HowToMakeMyBlog.com  
  5. 5. @MarkoSaric  HowToMakeMyBlog.com   COMPANIES ARE GETTING OBSESSED WITH CREATING CONTENT
  6. 6. @MarkoSaric  HowToMakeMyBlog.com   THE BEST WAY TO INTEGRATE CONTENT INTO YOUR WEBSITE IS WITH A BLOG
  7. 7. BLOGGING ON A REGULAR BASIS SERVES A WIDE RANGE OF PURPOSES… @MarkoSaric  HowToMakeMyBlog.com  
  8. 8. …OUTSIDE OF WHAT YOU CAN DO ON YOUR WEBSITE, YOUR SOCIAL MEDIA PROFILES AND YOUR ADVERTISING @MarkoSaric  HowToMakeMyBlog.com  
  9. 9. KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com  
  10. 10. KEY BENEFITS OF BLOGGING @MarkoSaric  HowToMakeMyBlog.com   I                          BLOGGING  
  11. 11. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   GET VISITORS
  12. 12. @MarkoSaric  HowToMakeMyBlog.com   GET VISITORS BLOGS ARE SOCIAL. MORE SHARABLE/ LINKABLE. EXCELLENT SOURCE OF SEARCH TRAFFIC.
  13. 13. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP
  14. 14. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT.
  15. 15. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA.
  16. 16. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT.
  17. 17. @MarkoSaric  HowToMakeMyBlog.com   FLEXIBILITY CONTROL OWNERSHIP YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT. LONGER SHELF-LIFE.
  18. 18. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST
  19. 19. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT.
  20. 20. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE.
  21. 21. @MarkoSaric  HowToMakeMyBlog.com   BUILD TRUST IN-DEPTH CONTENT. ADD VALUE. BUILD AUTHORITY, CREDIBILITY AND BRAND AWARENESS.
  22. 22. KEY BENEFITS OF BLOGGING: @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE
  23. 23. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE SPEND LESS MARKETING $$$.
  24. 24. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE EARN MORE MEDIA.
  25. 25. @MarkoSaric  HowToMakeMyBlog.com   ALL ABOUT THE BOTTOM LINE DRIVE TARGETED TRAFFIC TO CONVERSION PAGES.
  26. 26. SETTING UP A BUSINESS BLOG @MarkoSaric  HowToMakeMyBlog.com  
  27. 27. @MarkoSaric  HowToMakeMyBlog.com   CORPORATE BLOGS ARE BORING.
  28. 28. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES  
  29. 29. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   SALES  PITCHES  
  30. 30. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   SALES  PITCHES  
  31. 31. @MarkoSaric  HowToMakeMyBlog.com   PRESS  RELEASES   ‘’WE  ARE  THE   BEST’’  TALK   CHECKBOX   TICKED  OFF   SALES  PITCHES  
  32. 32. BLOGGING IS NOT JUST A TICK OFF THE LIST. @MarkoSaric  HowToMakeMyBlog.com  
  33. 33. BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. @MarkoSaric  HowToMakeMyBlog.com  
  34. 34. BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. GREAT CONTENT IS KEY. @MarkoSaric  HowToMakeMyBlog.com  
  35. 35. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com  
  36. 36. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO
  37. 37. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING
  38. 38. WITHOUT GREAT CONTENT THERE IS NO: @MarkoSaric  HowToMakeMyBlog.com   SEO SOCIAL MEDIA MARKETING COMMUNITY
  39. 39. @MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY.
  40. 40. @MarkoSaric  HowToMakeMyBlog.com   HUMANISE YOUR COMPANY. YOU MIGHT EVEN NEED TO IGNORE YOUR CORPORATE COMMUNICATION STYLE.
  41. 41. @MarkoSaric  HowToMakeMyBlog.com   YOU MIGHT NEED TO GET OUT OF YOUR COMFORT ZONE.
  42. 42. @MarkoSaric  HowToMakeMyBlog.com   A FULLY FOCUSED CONTENT MARKETING STRATEGY IS NEEDED.
  43. 43. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE
  44. 44. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE.
  45. 45. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT?
  46. 46. @MarkoSaric  HowToMakeMyBlog.com   IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT? WHO DO I PRODUCE THE CONTENT FOR?
  47. 47. @MarkoSaric  HowToMakeMyBlog.com   SET GOALS AND KPIs FOR YOUR BLOG
  48. 48. @MarkoSaric  HowToMakeMyBlog.com   SOFT:
  49. 49. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES
  50. 50. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS
  51. 51. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES
  52. 52. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS
  53. 53. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS
  54. 54. @MarkoSaric  HowToMakeMyBlog.com   SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS ENGAGEMENT
  55. 55. @MarkoSaric  HowToMakeMyBlog.com   HARD:
  56. 56. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS
  57. 57. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS
  58. 58. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS
  59. 59. @MarkoSaric  HowToMakeMyBlog.com   HARD: LEADS SUBSCRIBERS CUSTOMERS PROFIT
  60. 60. @MarkoSaric  HowToMakeMyBlog.com   YOUR GOALS SHOULD INFLUENCE EVERYTHING YOU DO IN CONTENT MARKETING.
  61. 61. @MarkoSaric  HowToMakeMyBlog.com   CONTENT IS STRONGER WHEN CREATED WITH A PURPOSE AND A GOAL IN MIND.
  62. 62. @MarkoSaric  HowToMakeMyBlog.com   TOOLS
  63. 63. @MarkoSaric  HowToMakeMyBlog.com   TOOLS WORDPRESS.ORG
  64. 64. @MarkoSaric  HowToMakeMyBlog.com   INSTALL IT ON YOUR OWN HOSTING ACCOUNT.
  65. 65. @MarkoSaric  HowToMakeMyBlog.com   WORDPRESS PLUGINS GIVE YOU THOUSANDS OF FEATURES AND FUNCTIONALITIES TO USE.
  66. 66. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS.
  67. 67. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS.
  68. 68. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION.
  69. 69. @MarkoSaric  HowToMakeMyBlog.com   SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION. SEARCH ENGINE OPTIMISATION.
  70. 70. @MarkoSaric  HowToMakeMyBlog.com   TOOLS GOOGLE ANALYTICS
  71. 71. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA.
  72. 72. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA.
  73. 73. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA.
  74. 74. @MarkoSaric  HowToMakeMyBlog.com   GOOGLE ANALYTICS. FOR DATA. VISITOR DATA. REFERRAL DATA. CONTENT DATA.
  75. 75. @MarkoSaric  HowToMakeMyBlog.com   START PRODUCING GREAT CONTENT.
  76. 76. @MarkoSaric  HowToMakeMyBlog.com   USE: ATTRACTIVE HEADLINES.
  77. 77. @MarkoSaric  HowToMakeMyBlog.com   USE: MULTIMEDIA.
  78. 78. @MarkoSaric  HowToMakeMyBlog.com   USE: TIMELESSNESS.
  79. 79. @MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL COME.
  80. 80. @MarkoSaric  HowToMakeMyBlog.com   BUILD IT AND THEY WILL NOT COME.
  81. 81. @MarkoSaric  HowToMakeMyBlog.com   IF YOU DON’T GO OUT THERE AND TELL PEOPLE ABOUT IT…
  82. 82. @MarkoSaric  HowToMakeMyBlog.com   …NOBODY WILL KNOW ABOUT YOUR CONTENT.
  83. 83. @MarkoSaric  HowToMakeMyBlog.com   DO FISH WHERE THE FISH ARE.
  84. 84. @MarkoSaric  HowToMakeMyBlog.com   DO REACH OUT TO THE INFLUENCERS.
  85. 85. @MarkoSaric  HowToMakeMyBlog.com   DO CONTRIBUTE REGULARLY TO HIGH-TRAFFIC SITES.
  86. 86. @MarkoSaric  HowToMakeMyBlog.com   DO STEAL ATTENTION FROM EXISTING CONVERSATIONS.
  87. 87. @MarkoSaric  HowToMakeMyBlog.com   EVEN DO PAY-PER-CLICK IF IT IS NECESSARY.
  88. 88. @MarkoSaric  HowToMakeMyBlog.com   DEVELOP AN EDITORIAL CALENDAR
  89. 89. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME.
  90. 90. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE.
  91. 91. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT.
  92. 92. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA.
  93. 93. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE.
  94. 94. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT.
  95. 95. @MarkoSaric  HowToMakeMyBlog.com   PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT AGAIN!
  96. 96. @MarkoSaric     HowToMakeMyBlog.com  

  • TylerDeBroux

    Mar. 4, 2017

  • jettegad

    Nov. 6, 2016

  • akiraman

    Sep. 10, 2016

  • JeffRoach

    Nov. 6, 2015

  • NTaimitarha

    Dec. 11, 2014

  • geraldina3041

    Jan. 9, 2014

  • MarketingPositivo

    Sep. 3, 2013

  • bgsand

    May. 5, 2013

My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

Views

Total views

17,544

On Slideshare

0

From embeds

0

Number of embeds

13,976

Actions

Downloads

38

Shares

0

Comments

0

Likes

8

×