Nestle was founded in 1866 and is now one of the world's largest food and beverage companies operating in almost every country. In Pakistan, Nestle launched its bottled water brand Valvert in 1992 and later introduced Nestle Pure Life in 1998. Nestle Pure Life aims to be the number one selling bottled water in Pakistan by offering consumers an affordable, convenient and healthy product. While Nestle Pure Life has strengths like high quality and local production, it also faces weaknesses such as higher prices compared to competitors and limited brand awareness.

1. Situation Analysis Report Submitted By F a r i d a B a s h i r

2. Introduction Nestle’ was founded in 1866 by Henri Nestle’ with headquarters in Switzerland More than 250,000 employees and operations in almost every country in the world One of the world’s biggest food and beverage companies having dozens of consumer brands

3. Mission Statement Nestle’ is dedicated to provide the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestle’ contributes to your well being and enhances your quality of life.

4. Brand Portfolio In 1992, Nestlé was the first company to launch mineral water in Pakistan with the name of Valvert In 1998, Nestlé associated its name with bottled water “Nestlé Pure Life” Brand was first launch in Pakistan than in Brazil, Argentina, Thailand, China and in the Philippines Today it is presented in twenty countries around the world having healthy supply of minerals and with pleasant refreshing taste

5. Brand Objectives Be the number one selling bottled-mineral water in Pakistan To offer consumer a healthy product To offer an affordable water To make the product as convenient as possible To improve the company’s revenue and brand name

6. SWOT Analysis

7. Strengths High quality obtained by special production process Daily analysis of water for flavor, color and odor Great and natural taste Safety and purity from the source to the end user Produced locally thus closed to the consumer

8. Weaknesses Expensive than other brands in the local market Product advertisement is poor thus customer loyalty affects Poor company website, having lack of information about the brand Lack of availability in small packing

9. Opportunities Brand is essential part of everyday life Everyone prefer to drink safe and healthy water Nestlé is a trusted brand of providing good quality products to the customers

10. Threats Tough competition in the market with competitors Reducing customer loyalty on the brand Availability of counterfeited brands

11. A Marketing Mix (4 P’s) Product Strategy More focused on pure, safe and healthy water Concentration on providing fresh and nutritional water Focus on natural taste, colorless and odorless with pleasant taste

12. A Marketing Mix (4 P’s) Place Strategy Despite of the fact that Nestlé Pure Life is a convenience good therefore placed on all big and small stores in all cities

13. A Marketing Mix (4 P’s) Pricing Strategy Nestlé Pure Life prices are higher than its competitors Market price of individual consumables of 0.5 L is Pak Rs. 18, family size bottle of 1.5 L is Pak Rs. 30 and large bottle of 5 Gallons is Pak Rs. 190

14. A Marketing Mix (4 P’s) Promotional Strategies Nestlé using television and radio advertisement in electronic media Billboards, newspapers, poll signs and posters are in use as print media

15. Research Methodology

16. Secondary Data By contacting in Pakistan, company brochure is obtained for assistance Customer reviews is analyzed about the quality and customer service about Nestlé Pure Life from the internet Company website in Pakistan http://www.nestle.pk Global website of Nestlé http://www.nestle.com Help from cousin having MBA degree in Marketing from Virtual University of Pakistan

17. Thank you!