3. Group Members
• Maryan Ilyas
Roll #03
• Zara Ahmad
Roll #06
• Noshaba Aslam
Roll #10
• Sana Batool(Group Leader)
Roll #11
• Rabia Ranjha
Roll #17
• Sheharyar Khan
Roll #25
• Danyal saleem
Roll #27
• Shahzad sarwar
Roll #46
5. Introduction:
History:
• Idea was given by Dr.Saeed in 2006
• In 2010, separate building was allotted which
was taken over by Mr.Ather.
• Rs 30 million funds have been alloted for this
project.
• In December 2010, Khush Aab was launched
after the permission by V.C .
• It is registered
6. Plant Visit:
• We visited plant on 3/12/2012
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Situated in UOS
Pharmaceutical industry in 2008
Reverse osmosis for purification
Current production is 600liter per hour
New site of plant
Production will be 5000 to 10000 liter
per hour.
7. Market research:
For analyzing market, we got sample from
university and went to the market and visited
different shops.
• Rafique shoping center near stadium road
• Decent sweet bakers in Rehman plaza
• Aqab tuk shop in Rehman plaza
• Rehman marriage hall in Rehman plaza
• Shangrila near university road:
• Fri chicks near university road
• Cash and Carry
8. Personal analysis
• Huge market of khush aab outside the
university area is existed
• Small shop owners are willing to take its
supply
• Renowned hotels and shops owners are not
willing to take it, they only take the supply of
famous brands.
• We can promote and sell Khush aab at
district and provisional level.
• Crystal water can give tough competition.
9. Market Share Of Different
Brands In Sargodha
19.4%
51%
18%
11.60%
Nestle
kinley
Aquafina
Other brands
•Other brands
are,sufi,Blu,Qarshi,white,crystal,
kisan, Sparkle etc.
11. Promotional strategies:
1.Business events:
• Chen one plaza
• Al rehman plaza
• Model mart
2.Door to door sampling :
• Direct feedback
• Analyze market situation
• Human resources are needed
3.Through conducting seminars :
• Promotion campaigns in schools and
colleges
12. 4.Through opening their own outlets in
Sargodha:
• Direct and effective contact with customers
• Save the profit which they have to pay the
different Intermediaries.
• They can also distribute their product to
different retail shops of the city.
5.Through banners and neon signs:
• Display on the busiest roads where everyday
thousands people come across it.
• Disadvantage is that there would be no direct
contact with general public.
15. Personal analysis
• For promotion huge investment is needed
which give benefit in long run.
• It would take 10 or more years to compete
with other well-known brands.
• To penetrate in market a lot of efforts like
increase in productions and consistent
promotion schemes are required.
• Major obstacle in its promotion is that
plant is on govt. land so they have to face
restriction to commercialize it.
16. Selling modes:
Direct selling mode
• Goods sold directly to customers rather than
through intermediaries.
• The main advantage is that there is no need
to share profit margin.
• Producer has complete control over sales
process.
• Suitable for those products which have
already occupied a distinct place in market.
17. Indirect selling mode
• Goods are distributed through intermediaries
like wholesalers ,retailers etc.
• This mode is best for new products as
market intermediaries know best about the
market.
• Market intermediaries anticipate the market
well and know the place of new product
where it is needed.
• After getting much market, direct selling
mode can be adopted.
18. Suitable selling option for Khush aab
• As Khush aab in new so first they have to
make contract with market intermediaries.
• Market intermediaries will guide them that
where demand for Khush aab water can be
created.
• They can establish their own outlet for
distribution of Khush aab.
• After making a distinct place in the market
they can adopt direct selling mode to save
cost.
19. Innovations
• Khush aab water should introduce
innovations.
• It may change the colour of its packing which
is blue and have no differentiation with the
other brands.
• It can use the green colour of packing for
global warming effects.
• Green colour will also show the social welfare
and environmental friend product.
• This will distinct Khush aab water from
others.
20. Swot Analysis:
Strengths
• Project is supported by government
• Its price is cheap as compared to its
competitors
• This brand was certified best in
Karachi when its quality was
challenged by Nestle.
• Local brand and people will support
it on the behalf of UOS.
21. Weaknesses
• Work is manual ,mechanical system
should be introduced.
• It has not taken any primitive measures.
• No innovations
• Low productivity
• Running plant on govt. land so cannot
commercialize it on large scale.
• International brands have already
captured the market.
22. Opportunities
• They can launch it with the help of
students.
• High authorities can also urge other
universities to use it.
• They can introduce their brand in schools
and colleges.
• Students can be motivated to use the
product of their own city.
• Low price but a better quality product so
easily captured consumer’s mind.
23. Threats
• New brand and will take time to place itself
in market.
• Major brands have already captured the
mind of people especially international
brands.
• Has to face tough competition especially
from local brands like crystal water.
• People are more brand conscious.
24. Personal analysis
• Major strength is low price so it should
ensure continuous supply.
• Should mechanized its working and
increase its productivity.
• Should use massive promotion strategies
to make a distinct place.
• Local brands are in tough competition with
it.
• It can win the trust of people as it is govt.
venture.
