Puma is a German multinational corporation founded in 1948 that designs and manufactures athletic footwear, apparel, and accessories. It is headquartered in Herzogenaurach, Germany and is the third largest sportswear manufacturer in the world. Puma's mission is to become the most desirable sports lifestyle company and the world's most desired brand in sportswear. It focuses on sports segments and accessories and has a vision of a more peaceful and creative world through programs focusing on environmental, social, and creative initiatives.

1. PRESENTED BY:
K GURUPRASAD

2. ORIGIN
• Puma SE is a German multinational corporation that designs and
manufactures athletics, casual footwear, apparel, and accessories.
• Headquarters is located in Herzogenaurach, Germany.
• Puma is the third largest sportswear manufacturer in the world.
• The company was founded in 1948 by Rudolf Dassler (1898-1974)

3. WHY THE NAME PUMA
Early Spanish explorers of North and
South America called it Leon (lion) and
gato monte (cat of the mountain), from
which we get the name "mountain lion."
“Puma” is the name the Incas gave this cat
in their language.

4. AMBASSADOR
With this, Harmanpreet joins
PUMA’s roster of brand
ambassadors that include Virat
Kohli, Football stars Neymar Jr and
Sunil Chhetri, boxer MC Mary
Kom, Cricketer Harleen Deol, and
Para-Shooter Avani Lekhara.

5. 5
PRODUCTS
• Sportswear
• Footwear
• Sports equipment
• Apparel
• Accessories

6. PUMA’S MISSION
• Puma has the long-term of becoming the most desirable sports life
company.
• To be the world’s most desired brand in sportswear.
• Puma focuses on sports segments and accessories

7. PUMA’S VISION
• PUMA Vision looks ahead to a safer, more peaceful, and more creative world for the
generations to come.
• Through the programs of PUMA.safe (focusing on environmental and social issues).
• PUMA.peace (supporting global peace).
• PUMA.Creative (supporting artists and creative organizations)
• we are providing accurate and practical expressions of this vision

8. COMPETITORS OF PUMA
• Adidas
• Nike
• Skechers
• Reebok
• New Balance

9. PUMA’S MARKETING STRATEGY
• The Puma brand uses a combination of geographic, demographic, and
psychographic targeting strategies.
• This lets the professional at Puma easily understand customers’ ever-
changing needs.

10. 20XX presentation title 10