Puma is a major German sportswear company founded in 1924 known for athletic shoes and apparel. It is headquartered in Herzogenaurach, Germany and was formed when the Dassler brothers split their original company into Puma and Adidas. Puma aims to reduce consumers' perceived risks with their products and positions itself as the fastest sports brand in the world through its focus on speed, power, and winning.

1. SEKHAR AGARWAL TEAM
ROHAN PATIL
SURAJ SIDDARAM CMS TIGERS

2. PUMA
• PUMA is a major German multinational company producing athletic &
casual footwear & sportswear
• PUMA is headquartered in Herzogenaurach, Germany
• PUMA was formed as a company in 1924 by Adolf & Rudolf Dassler
• In 1948, the relationship between these two brothers deteriorated &
both decided to split up to form two separate entities PUMA & ADIDAS

3. ATTRIBUTES OF PUMA
LONG TERM VISION
SAFER & CREATIVE SPORTSGEAR

4. LIVING MEMORY

5. GENETIC PROGRAM
IT HOLDS THE MEMORY & FUTURE OF THE PRODUCT

7. ENDOWS IT’S PRODUCT WITH A MEANING
PRODUCT BRAND MEANING
PUMA IS NOT FAST, IT’S THE FASTEST
PUMA IS FOR THOSE WHO NEED SPEED

8. CONSUMER PERCEIVED RISK PUMA REDUCES
• FUNCTIONAL RISK
• PHYSICAL RISK
• PSYCHOLOGICAL RISK
• SOCIAL RISK

9. BRAND POSTIONING STATEMENT
IN THE YEAR 2013, BJORN GULDEN(CEO) INTRODUCED THE NEW
POSITIONING STATEMENT OF PUMA
TO BE THE FASTEST SPORTS BRAND IN THE WORLD
NEW TAG LINE
FOREVER FASTER

11. BRAND PERSONIFICATION

12. FASTEST

14. POWERFUL

16. FIGHTER

17. WINNER

18. THANK YOU