SlideShare a Scribd company logo
Raise Awareness and Sell More Books
Using Social Media
Presented by Heidi Richards Mooney RedheadMarketingInc.com
How to Build a Tribe
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
As Authors and Publishers
we know that
“The discipline of writing something
down is the first step toward making
it happen.”
- Lee Iacocca
But What about that First Step
in Social Media... or the Next...?
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com

Overview of Today's Program

Why Authors Should Use Social Media

Creating Your Platform on the PLATFORMS
or... How to Use Facebook, Twitter,
Linkedin, Pinterest and Google+ to raise
awareness and sell more books

Other tips, tools and hacks
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Use it?
•The Search Engines LOVE it!
•Your Audience can Find you!
•Build your Reputation
•You can sell MORE BOOKS!
•IT's FREE!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
CREATING YOUR SOCIAL MEDIA
PLATFORM
“Your social media platform is really about Who you
are, what you Stand for, the Quality of information
you share, and how your social media following
Remembers you...”
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
USE SOCIAL MEDIA TO
• Build Excitement about your book/publications/authors
• Post Teasers on Twitter
• Leverage LinkedIn to build a list of Resources
• Use Facebook to have a far-reaching following
• Pinterest to get people sharing your pictures
• Google + to Grab GOOGLE'S Attention
• Put the world on notice that your book is here!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
You are the Brand.
Sell yourself,
not your latest book.
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Lets Begin with
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Facebook Best Practices
CREATE A PAGE FOR YOUR BOOK(S)
Link your profile to your Page
Good Posts GET RESULTS
Profile Picture or Book Cover NOT COMPANY Logo
Following and Sharing on Pages and Groups
Use the Author App
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
POSTING Best Practices
Keep it casual, fun, interesting
Post pictures
Post book Excerpts
Post Quotes
Post thought-provoking commentary
Crowdsource
Post regularly but not too often....
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Quote Yourself
Social Media for AUTHORS & Publishers
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Use TWITTER to Promote
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Why Use #Hashtags?
When you use a #hashtag, that
phrase becomes a link
#Hashtags are searchable by other users
You can promote your book and your brand
#Hashtags stand out – increase importance
and become shareable
Find Others to Follow & Others to Follow YOU!
You can Create Your Own HASHTAGS #
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Register your #HASHTAGS
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
“...I used #Everythingbook to refer to my latest book
release for “Everything: What You Give and What You
Gain To Become Like Jesus.”
I gave a list of quotes to folks if they’d like
to share them, along with the hashtag.
I also included the hashtag in the book
to make it easier for people who tweeted about it. Don’t be
afraid to use funny
hashtags too, just for color. But don’t become
a hashtag crazy person. You can turn off
readers if you constantly use them.”
– Mary DeMuth
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
TWEET IDEAS
Start tweeting BEFORE your book is published
Share your publishing process
Once you are published share your excitement
keep tweeting about it
Tease your followers with teasers from the book
Create 50 – 100 promotional tweets
Ask Your Top Followers to Help Promote Your Book
Promote them in Return
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Other TWITTER TIPS:
Use and promote your #hashtag in your own Tweets
Publish original Tweets that followers will find useful or interesting
Share interesting and helpful links in your Tweets
Interact regularly with your Twitter followers
Check NOTFICATIONS TO SEE WHAT PEOPLE ARE SAYING
ABOUT YOU!
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
LEVERAGE
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Be on LinkedIn?
• Links
• Credibility
• Connections
• Research
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
PARTICIPATE!
“Active participation on LinkedIn is
the best way to say, 'Look at me!'
without saying 'Look at me!”
- Bobby Darnell
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Join Groups
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
WHY POST ON PINTEREST?
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Graphics Tools
Photos:
Wikipedia (creative commons),
MorgueFile, StockFreeImages & Free Digital Photos.net
123rf.com (Royalty Free, most start at $1 per picture)
Photo Editing:
Pixl.com, ClippingMagic.com etc.
Infographics:
Visual.ly, PictoChart, Creately.com, Cacoo.com,
Easelly.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Pinterest Rules of Engagement:
• Give Your Boards Creative Titles
• Share information that people are interested in
• Reply and thank people who repin and like your pins
• Repin others pins, comment on them, like them
• Promote Your friends and heroes (and other authors)
• Use #Hashtags on your pins for better search results
• Add a “pin it” button to your webpage
• Promote Your Pinterest
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
“We already have users.
We are just upgrading them
to Google 2.0.”
Vic Gundotra, Head of Google+
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
HOW DOES GOOGLE+ GRAB
YOU? And Why Should You Care?
• Enhances Your reputation
• Showcases Your work
• Establishing online authority
• Builds and Expands on Your audience
• Drive more traffic to your website or blog
• Grows your email newsletter subscriber list
• Increases sales and opportunities
• People are looking for you there!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
How do You Grab Google+ to
Build an Audience
• Create a solid bio
• Build relationships
• Share content
• Join Communities
• Leave comments
• Look for other authors
• Build Your Brand
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
BUILD YOUR BRAND
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Get the Most from Google+
Write articles on Google+
Expand them on your blog
Research Communities in Your Niche
Engage... Engage... Engage
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
QUESTIONS?
Social Media for AUTHORS & Publishers
VISIT: www.StandOutOnlineClub.com
and check it out!
VISIT: www.StandOutOnlineClub.com
and check it out!
REGULAR PRICE: $247.00.
FAPA MEMBERS TAKE $100 OFF.
ONLY 147.00 USE CODE: FAPA2014
VISIT: www.StandOutOnlineClub.com
and check it out!
Presented by Heidi Richards Mooney RedheadMarketingInc.com
My Social Media
Facebook: www.Facebook.com/heidirichards.mooney
Twitter: www.Twitter.com/heidirichards
LinkedIn www.LinkedIn.com/in/heidirichardsmooney
Pinterest: www.Pinterest.com/heidisinterests
Google+:
https://plus.google.com/u/0/+HeidiRichards/
Social Media for AUTHORS & Publishers

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Social Media For Authors and Publishers

  • 1. Raise Awareness and Sell More Books Using Social Media Presented by Heidi Richards Mooney RedheadMarketingInc.com How to Build a Tribe
  • 2. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com As Authors and Publishers we know that “The discipline of writing something down is the first step toward making it happen.” - Lee Iacocca But What about that First Step in Social Media... or the Next...?
  • 3. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com  Overview of Today's Program  Why Authors Should Use Social Media  Creating Your Platform on the PLATFORMS or... How to Use Facebook, Twitter, Linkedin, Pinterest and Google+ to raise awareness and sell more books  Other tips, tools and hacks
  • 4. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Use it? •The Search Engines LOVE it! •Your Audience can Find you! •Build your Reputation •You can sell MORE BOOKS! •IT's FREE! Social Media for AUTHORS & Publishers
  • 5. Presented by Heidi Richards Mooney RedheadMarketingInc.com CREATING YOUR SOCIAL MEDIA PLATFORM “Your social media platform is really about Who you are, what you Stand for, the Quality of information you share, and how your social media following Remembers you...” Social Media for AUTHORS & Publishers
  • 6. Presented by Heidi Richards Mooney RedheadMarketingInc.com USE SOCIAL MEDIA TO • Build Excitement about your book/publications/authors • Post Teasers on Twitter • Leverage LinkedIn to build a list of Resources • Use Facebook to have a far-reaching following • Pinterest to get people sharing your pictures • Google + to Grab GOOGLE'S Attention • Put the world on notice that your book is here! Social Media for AUTHORS & Publishers
  • 7. Presented by Heidi Richards Mooney RedheadMarketingInc.com You are the Brand. Sell yourself, not your latest book. Social Media for AUTHORS & Publishers
  • 8. Presented by Heidi Richards Mooney RedheadMarketingInc.com Lets Begin with Social Media for AUTHORS & Publishers
  • 9. Presented by Heidi Richards Mooney RedheadMarketingInc.com Facebook Best Practices CREATE A PAGE FOR YOUR BOOK(S) Link your profile to your Page Good Posts GET RESULTS Profile Picture or Book Cover NOT COMPANY Logo Following and Sharing on Pages and Groups Use the Author App Social Media for AUTHORS & Publishers
  • 10. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 11. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 12. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 13. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 14. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 15. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 16. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 17. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 18. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 19. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 20. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 21. Presented by Heidi Richards Mooney RedheadMarketingInc.com POSTING Best Practices Keep it casual, fun, interesting Post pictures Post book Excerpts Post Quotes Post thought-provoking commentary Crowdsource Post regularly but not too often.... Social Media for AUTHORS & Publishers
  • 22. Presented by Heidi Richards Mooney RedheadMarketingInc.com Quote Yourself Social Media for AUTHORS & Publishers
  • 23. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com
  • 24. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com
  • 25. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com
  • 26. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com
  • 27. Presented by Heidi Richards Mooney RedheadMarketingInc.com Use TWITTER to Promote Social Media for AUTHORS & Publishers
  • 28. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 29. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 30. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 31. Why Use #Hashtags? When you use a #hashtag, that phrase becomes a link #Hashtags are searchable by other users You can promote your book and your brand #Hashtags stand out – increase importance and become shareable Find Others to Follow & Others to Follow YOU! You can Create Your Own HASHTAGS # Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 32. Register your #HASHTAGS Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 33. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 34. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 35. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 36. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 37. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 38. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers “...I used #Everythingbook to refer to my latest book release for “Everything: What You Give and What You Gain To Become Like Jesus.” I gave a list of quotes to folks if they’d like to share them, along with the hashtag. I also included the hashtag in the book to make it easier for people who tweeted about it. Don’t be afraid to use funny hashtags too, just for color. But don’t become a hashtag crazy person. You can turn off readers if you constantly use them.” – Mary DeMuth
  • 39. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 40. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 41. TWEET IDEAS Start tweeting BEFORE your book is published Share your publishing process Once you are published share your excitement keep tweeting about it Tease your followers with teasers from the book Create 50 – 100 promotional tweets Ask Your Top Followers to Help Promote Your Book Promote them in Return Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 42. Other TWITTER TIPS: Use and promote your #hashtag in your own Tweets Publish original Tweets that followers will find useful or interesting Share interesting and helpful links in your Tweets Interact regularly with your Twitter followers Check NOTFICATIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU! Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 43. Presented by Heidi Richards Mooney RedheadMarketingInc.com LEVERAGE Social Media for AUTHORS & Publishers
  • 44. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Be on LinkedIn? • Links • Credibility • Connections • Research Social Media for AUTHORS & Publishers
  • 45. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 46. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 47. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 48. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 49. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 50. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 51. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 52. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 53. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 54. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 55. Presented by Heidi Richards Mooney RedheadMarketingInc.com PARTICIPATE! “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” - Bobby Darnell Social Media for AUTHORS & Publishers
  • 56. Presented by Heidi Richards Mooney RedheadMarketingInc.com Join Groups Social Media for AUTHORS & Publishers
  • 57. Presented by Heidi Richards Mooney RedheadMarketingInc.com WHY POST ON PINTEREST? Social Media for AUTHORS & Publishers
  • 58. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 59. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 60. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 61. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 62. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 63. Social Media for AUTHORS & Publishers
  • 64. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 65. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 66. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 67. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 68. Presented by Heidi Richards Mooney RedheadMarketingInc.com Graphics Tools Photos: Wikipedia (creative commons), MorgueFile, StockFreeImages & Free Digital Photos.net 123rf.com (Royalty Free, most start at $1 per picture) Photo Editing: Pixl.com, ClippingMagic.com etc. Infographics: Visual.ly, PictoChart, Creately.com, Cacoo.com, Easelly.com Social Media for AUTHORS & Publishers
  • 69. Presented by Heidi Richards Mooney RedheadMarketingInc.com Pinterest Rules of Engagement: • Give Your Boards Creative Titles • Share information that people are interested in • Reply and thank people who repin and like your pins • Repin others pins, comment on them, like them • Promote Your friends and heroes (and other authors) • Use #Hashtags on your pins for better search results • Add a “pin it” button to your webpage • Promote Your Pinterest Social Media for AUTHORS & Publishers
  • 70. Presented by Heidi Richards Mooney RedheadMarketingInc.com “We already have users. We are just upgrading them to Google 2.0.” Vic Gundotra, Head of Google+ Social Media for AUTHORS & Publishers
  • 71. Presented by Heidi Richards Mooney RedheadMarketingInc.com HOW DOES GOOGLE+ GRAB YOU? And Why Should You Care? • Enhances Your reputation • Showcases Your work • Establishing online authority • Builds and Expands on Your audience • Drive more traffic to your website or blog • Grows your email newsletter subscriber list • Increases sales and opportunities • People are looking for you there! Social Media for AUTHORS & Publishers
  • 72. Presented by Heidi Richards Mooney RedheadMarketingInc.com How do You Grab Google+ to Build an Audience • Create a solid bio • Build relationships • Share content • Join Communities • Leave comments • Look for other authors • Build Your Brand Social Media for AUTHORS & Publishers
  • 73. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 74. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 75. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 76. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 77. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 78. BUILD YOUR BRAND Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 79. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 80. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers
  • 81. Presented by Heidi Richards Mooney RedheadMarketingInc.com Get the Most from Google+ Write articles on Google+ Expand them on your blog Research Communities in Your Niche Engage... Engage... Engage Social Media for AUTHORS & Publishers
  • 82. Presented by Heidi Richards Mooney RedheadMarketingInc.com QUESTIONS? Social Media for AUTHORS & Publishers
  • 85.
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  • 87. Presented by Heidi Richards Mooney RedheadMarketingInc.com My Social Media Facebook: www.Facebook.com/heidirichards.mooney Twitter: www.Twitter.com/heidirichards LinkedIn www.LinkedIn.com/in/heidirichardsmooney Pinterest: www.Pinterest.com/heidisinterests Google+: https://plus.google.com/u/0/+HeidiRichards/ Social Media for AUTHORS & Publishers