Social Media For Authors and Publishers

1. Raise Awareness and Sell More Books Using Social Media Presented by Heidi Richards Mooney RedheadMarketingInc.com How to Build a Tribe

2. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com As Authors and Publishers we know that “The discipline of writing something down is the first step toward making it happen.” - Lee Iacocca But What about that First Step in Social Media... or the Next...?

3. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com  Overview of Today's Program  Why Authors Should Use Social Media  Creating Your Platform on the PLATFORMS or... How to Use Facebook, Twitter, Linkedin, Pinterest and Google+ to raise awareness and sell more books  Other tips, tools and hacks

4. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Use it? •The Search Engines LOVE it! •Your Audience can Find you! •Build your Reputation •You can sell MORE BOOKS! •IT's FREE! Social Media for AUTHORS & Publishers

5. Presented by Heidi Richards Mooney RedheadMarketingInc.com CREATING YOUR SOCIAL MEDIA PLATFORM “Your social media platform is really about Who you are, what you Stand for, the Quality of information you share, and how your social media following Remembers you...” Social Media for AUTHORS & Publishers

6. Presented by Heidi Richards Mooney RedheadMarketingInc.com USE SOCIAL MEDIA TO • Build Excitement about your book/publications/authors • Post Teasers on Twitter • Leverage LinkedIn to build a list of Resources • Use Facebook to have a far-reaching following • Pinterest to get people sharing your pictures • Google + to Grab GOOGLE'S Attention • Put the world on notice that your book is here! Social Media for AUTHORS & Publishers

7. Presented by Heidi Richards Mooney RedheadMarketingInc.com You are the Brand. Sell yourself, not your latest book. Social Media for AUTHORS & Publishers

8. Presented by Heidi Richards Mooney RedheadMarketingInc.com Lets Begin with Social Media for AUTHORS & Publishers

9. Presented by Heidi Richards Mooney RedheadMarketingInc.com Facebook Best Practices CREATE A PAGE FOR YOUR BOOK(S) Link your profile to your Page Good Posts GET RESULTS Profile Picture or Book Cover NOT COMPANY Logo Following and Sharing on Pages and Groups Use the Author App Social Media for AUTHORS & Publishers

10. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

21. Presented by Heidi Richards Mooney RedheadMarketingInc.com POSTING Best Practices Keep it casual, fun, interesting Post pictures Post book Excerpts Post Quotes Post thought-provoking commentary Crowdsource Post regularly but not too often.... Social Media for AUTHORS & Publishers

22. Presented by Heidi Richards Mooney RedheadMarketingInc.com Quote Yourself Social Media for AUTHORS & Publishers

23. Social Media for AUTHORS & Publishers Presented by Heidi Richards Mooney RedheadMarketingInc.com

27. Presented by Heidi Richards Mooney RedheadMarketingInc.com Use TWITTER to Promote Social Media for AUTHORS & Publishers

31. Why Use #Hashtags? When you use a #hashtag, that phrase becomes a link #Hashtags are searchable by other users You can promote your book and your brand #Hashtags stand out – increase importance and become shareable Find Others to Follow & Others to Follow YOU! You can Create Your Own HASHTAGS # Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

32. Register your #HASHTAGS Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

38. Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers “...I used #Everythingbook to refer to my latest book release for “Everything: What You Give and What You Gain To Become Like Jesus.” I gave a list of quotes to folks if they’d like to share them, along with the hashtag. I also included the hashtag in the book to make it easier for people who tweeted about it. Don’t be afraid to use funny hashtags too, just for color. But don’t become a hashtag crazy person. You can turn off readers if you constantly use them.” – Mary DeMuth

41. TWEET IDEAS Start tweeting BEFORE your book is published Share your publishing process Once you are published share your excitement keep tweeting about it Tease your followers with teasers from the book Create 50 – 100 promotional tweets Ask Your Top Followers to Help Promote Your Book Promote them in Return Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

42. Other TWITTER TIPS: Use and promote your #hashtag in your own Tweets Publish original Tweets that followers will find useful or interesting Share interesting and helpful links in your Tweets Interact regularly with your Twitter followers Check NOTFICATIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU! Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

43. Presented by Heidi Richards Mooney RedheadMarketingInc.com LEVERAGE Social Media for AUTHORS & Publishers

44. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Be on LinkedIn? • Links • Credibility • Connections • Research Social Media for AUTHORS & Publishers

55. Presented by Heidi Richards Mooney RedheadMarketingInc.com PARTICIPATE! “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” - Bobby Darnell Social Media for AUTHORS & Publishers

56. Presented by Heidi Richards Mooney RedheadMarketingInc.com Join Groups Social Media for AUTHORS & Publishers

57. Presented by Heidi Richards Mooney RedheadMarketingInc.com WHY POST ON PINTEREST? Social Media for AUTHORS & Publishers

63. Social Media for AUTHORS & Publishers

68. Presented by Heidi Richards Mooney RedheadMarketingInc.com Graphics Tools Photos: Wikipedia (creative commons), MorgueFile, StockFreeImages & Free Digital Photos.net 123rf.com (Royalty Free, most start at $1 per picture) Photo Editing: Pixl.com, ClippingMagic.com etc. Infographics: Visual.ly, PictoChart, Creately.com, Cacoo.com, Easelly.com Social Media for AUTHORS & Publishers

69. Presented by Heidi Richards Mooney RedheadMarketingInc.com Pinterest Rules of Engagement: • Give Your Boards Creative Titles • Share information that people are interested in • Reply and thank people who repin and like your pins • Repin others pins, comment on them, like them • Promote Your friends and heroes (and other authors) • Use #Hashtags on your pins for better search results • Add a “pin it” button to your webpage • Promote Your Pinterest Social Media for AUTHORS & Publishers

70. Presented by Heidi Richards Mooney RedheadMarketingInc.com “We already have users. We are just upgrading them to Google 2.0.” Vic Gundotra, Head of Google+ Social Media for AUTHORS & Publishers

71. Presented by Heidi Richards Mooney RedheadMarketingInc.com HOW DOES GOOGLE+ GRAB YOU? And Why Should You Care? • Enhances Your reputation • Showcases Your work • Establishing online authority • Builds and Expands on Your audience • Drive more traffic to your website or blog • Grows your email newsletter subscriber list • Increases sales and opportunities • People are looking for you there! Social Media for AUTHORS & Publishers

72. Presented by Heidi Richards Mooney RedheadMarketingInc.com How do You Grab Google+ to Build an Audience • Create a solid bio • Build relationships • Share content • Join Communities • Leave comments • Look for other authors • Build Your Brand Social Media for AUTHORS & Publishers

78. BUILD YOUR BRAND Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for AUTHORS & Publishers

81. Presented by Heidi Richards Mooney RedheadMarketingInc.com Get the Most from Google+ Write articles on Google+ Expand them on your blog Research Communities in Your Niche Engage... Engage... Engage Social Media for AUTHORS & Publishers

82. Presented by Heidi Richards Mooney RedheadMarketingInc.com QUESTIONS? Social Media for AUTHORS & Publishers

83. VISIT: www.StandOutOnlineClub.com and check it out!

84. VISIT: www.StandOutOnlineClub.com and check it out!

86. REGULAR PRICE: $247.00. FAPA MEMBERS TAKE $100 OFF. ONLY 147.00 USE CODE: FAPA2014 VISIT: www.StandOutOnlineClub.com and check it out!

87. Presented by Heidi Richards Mooney RedheadMarketingInc.com My Social Media Facebook: www.Facebook.com/heidirichards.mooney Twitter: www.Twitter.com/heidirichards LinkedIn www.LinkedIn.com/in/heidirichardsmooney Pinterest: www.Pinterest.com/heidisinterests Google+: https://plus.google.com/u/0/+HeidiRichards/ Social Media for AUTHORS & Publishers

Social Media For Authors and Publishers

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (8)

Similar to Social Media For Authors and Publishers

Similar to Social Media For Authors and Publishers (20)

More from Heidi Richards Mooney

More from Heidi Richards Mooney (13)

Recently uploaded

Recently uploaded (13)

Social Media For Authors and Publishers