How to Become a Thought Leader on LinkedIn 2-1-17
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This document provides an overview of LinkedIn and how to use its various features. It explains that LinkedIn has over 467 million members in more than 200 countries and that students and recent graduates are the fastest growing demographic on the platform. The document then outlines best practices for creating an effective profile, engaging with the LinkedIn community through publishing and groups, and leveraging tools for sharing content, building expertise, and making professional connections.
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Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn
Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn
How to Become a Thought Leader on LinkedIn 2-1-17
- 2. • More than 467 million members • 200 countries and territories • Students and recent grads are fastest- growing demographic WHAT IS LINKEDIN? 1. “About Us,” LinkedIn https://press.linkedin.com/about-linkedin
- 3. YOUR PROFILE • Upload photo • Create an interesting headline • Add a custom URL • List skills and endorsements
- 4. • Talk about what motivates you • Demonstrate expertise • Mention personal interests • Include call to action UPDATE YOUR SUMMARY 1. “7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own).” LinkedIn. https://business.linkedin.com/talent- solutions/blog/linkedin-best-practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own
- 5. • Document • Photo • Link • Video • Presentation ADD MEDIA
- 6. LINKEDIN PREMIUM 1. “Which LinkedIn Subscription Should You Buy?” Intero Advisory. http://www.interoadvisory.com/2016/01/which-linkedin- subscription-should-you-buy/
- 7. • Long-form posts become part of your profile • Shared with followers on news feeds • Can be featured • Not available to company pages LINKEDIN PUBLISHING 1. Roth, Daniel. “When you write, write to start a conversation. Here’s How.” LinkedIn. https://www.linkedin.com/pulse/what-happens-after-you-hit-publish-daniel-roth 2. “Long-Form Posts on LinkedIn – Overview,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47445/long- form-posts-on-linkedin-overview?lang=en
- 8. • Be authentic • Write often • Share • Topics: • Challenges • Opportunities • Trends • Advice WRITING TIPS 1. “Tips for Writing Long-Form Posts on LinkedIn,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47537
- 9. EXAMPLE HEADLINES “How to Sell Anything: An Introductory Guide” “Project management lessons from Gandalf” “Things Your Real Estate Agent Might Not Tell You” “What’s next for Nintendo?” “5 Ways Wearable Technology Will Impact Healthcare”
- 10. • Presentations • Infographics • Documents SLIDESHARE 1. SlideShare. http://www.slideshare.net/
- 11. CONNECT WITH PROFESSIONALS • Join groups • Update status • Comment on articles • Use InMail
- 12. • By invitation only • Industry leaders • Pulse Discover LINKEDIN INFLUENCERS 1. “Applying to be an Influencer,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/36307/applying-to-be-an- influencer?lang=en