My presentation from #SearchLondon Meetup. Link development strategies post the Google Panda update. From link analysis and prospecting to content outreach and other link dev strategies.
Dixon heads up the marketing at Majestic and has been at the forefront of the SEO industry since 1999. He will share insights on why links still play such a large role in online marketing and look at some evidence based strategies for maximizing the impact of your link building efforts.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
How to Use Multimedia with News Releases to Increase ViewsSally Falkow
Research figures from PR Newswire show that images, video and graphics increase views of news content, This webinar examines how to add multimedia to your news releases effectively.
What we learnt from analyzing 1m posts. Implications for content marketing from understanding why people share and link to content.
Slides from joint webinar with Moz.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
My presentation from #SearchLondon Meetup. Link development strategies post the Google Panda update. From link analysis and prospecting to content outreach and other link dev strategies.
Dixon heads up the marketing at Majestic and has been at the forefront of the SEO industry since 1999. He will share insights on why links still play such a large role in online marketing and look at some evidence based strategies for maximizing the impact of your link building efforts.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
How to Use Multimedia with News Releases to Increase ViewsSally Falkow
Research figures from PR Newswire show that images, video and graphics increase views of news content, This webinar examines how to add multimedia to your news releases effectively.
What we learnt from analyzing 1m posts. Implications for content marketing from understanding why people share and link to content.
Slides from joint webinar with Moz.
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Google's recent update to their webmaster guidelines included links in press releases. This webinar covers questions PR practitioners might have about how to write and optimize press releases that don't trigger Google's penalties.
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
Let's take on the most important tactic for the most important strategy. Let's talk link building.
Why do links matter?
What kind of links matter?
If Lance Armstrong was an SEO? What would he do?
A penguin is just a silly bird, right?
How do I get links?
This presentation covers the theory and practice behind the most important (and most mysterious) corner of web marketing: links.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Twitter and Advanced Blog Strategies, Chris Baggott, Co-Founder & CEO, Compen...Online Marketing Summit
"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
this infographic contains top 6 white hat seo techniuqes which should followed by seo aspirant to rank their site in 2021
sourse of this ionfographic is : https://knowledgeshout.com/white-hat-seo-techniques/
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
Digital Enterprise Festival Birmingham 13/04/17 - Dixon Jones Marketing Direc...CIO Edge
Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation.
Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet
If any of you would like a trial or have more questions on Majestic please email support@majestic.com and one of their Customer Advisors would be more than happy to explain how your website could be ranked a little higher and offer support.
You can also book a walk through with their helpful support team via this link - bit.ly/2ooMAyY
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Google's recent update to their webmaster guidelines included links in press releases. This webinar covers questions PR practitioners might have about how to write and optimize press releases that don't trigger Google's penalties.
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
Let's take on the most important tactic for the most important strategy. Let's talk link building.
Why do links matter?
What kind of links matter?
If Lance Armstrong was an SEO? What would he do?
A penguin is just a silly bird, right?
How do I get links?
This presentation covers the theory and practice behind the most important (and most mysterious) corner of web marketing: links.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Twitter and Advanced Blog Strategies, Chris Baggott, Co-Founder & CEO, Compen...Online Marketing Summit
"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
this infographic contains top 6 white hat seo techniuqes which should followed by seo aspirant to rank their site in 2021
sourse of this ionfographic is : https://knowledgeshout.com/white-hat-seo-techniques/
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
Digital Enterprise Festival Birmingham 13/04/17 - Dixon Jones Marketing Direc...CIO Edge
Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation.
Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet
If any of you would like a trial or have more questions on Majestic please email support@majestic.com and one of their Customer Advisors would be more than happy to explain how your website could be ranked a little higher and offer support.
You can also book a walk through with their helpful support team via this link - bit.ly/2ooMAyY
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
My presentation from SES London 2012 on Link Development strategies. From link prospecting and research and link analysis. To link development strategies including: link reclamation, link baiti and content outreach (article marketing).
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Beyond Link Bait: Getting Authoritative Mentions Online - Lisa Myersauexpo Conference
Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
Creating workflows for sustainable link building - Dixon Jones
1. Dixon Jones
Majestic
Creating Workflows for Sustainable Link Building
@Majestic @Dixon_Jones
Email: talk@majestic.com With “BrightonTalk” in the subject to get slides
5. 7 Super Practical Examples
1. The Really Low Hanging Fruit (404s)
2. The Internal Link Tricks
3. Original Insights & Research
4. Reference-able Content
5. Authoritative Content
6. Valuable Content
7. Data Driven Content
No Time!
TO SEE THE EXAMPLES Get the
whole deck:
Email: talk@majestic.com
With “GetTalk” in the subject
6. How many links is “Enough”?
• It’s not that simple of
course
• Links have wildly different
“strengths”
• Internal links affect the
strength
• But we CAN Estimate
page strength
Moz: Page Authority
Majestic: Citation Flow
Google: Page Rank
11. How many Links is “Enough”?
(Alternative Answer… Same Logic)
1(or even 0*)* Nil suggests internal links to the target page from other pages on the site.
Links Still Matter!
15. Identifying the Relevant Influencers
• Tools
– Buzzsumo
– Clique Hunter
• Connection
– LinkedIn is Great
– Email is good
– Facebook is… OK
– Twitter is a stepping stone
– (Reddit? Forum? Many More)
16. Engage (Hardest bit to do right)
• Networking! It’s your chemistry, not the tools
– Beer, 1-1s, BUILD Trust, Be honest, be sincere.
• Tools… OK… I guess you want tools too
– Me: Infusionsoft, Sendible, Outlook
– (& for me Custom back end)
17.
18.
19.
20.
21. Define the Digital Asset
• Actually – Content need NOT be king
• The best asset is a unique:
– idea
– Product
– Process?
Not “just” a URL
22. Prep the Launch. (This is Key)
• Prepare the announcement and send them a
Preview
• Tell them the link url and exact time of launch
• Remind them it is live.
23. What Will Your Next “Thing” Be?
• New…
• Authoritative…
• Reference-able…
• Unique…
• Yours…
• Valuable?
26. Why Links Still Matter
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about causes
they care for
To share helpful and valuable
content
To be part of a tribe and define
themselves
As reference to support an article
To share authoritative content
including research and facts
To share valuable content such as
guides
To share New information
To share Data that Changes
27. Low Hanging Fruit (404s)
• Via Raw Log Files
• Or Google Search
Console
• Pages Tab on Majestic
or Moz or other tools
– (This way includes 404s
of Competitors)
28. The Internal Link Trick
• Find Underperforming
Pages
• Link (logically) to them
Internally
• Find Via:
– Rank checking
– Moz/Majestic Metrics
– Ratio of traffic : Search
Referrals on Logs
Thanks for taking the time to listen to me.
I want to start by following on from Fili’s viewpoint and then move on to a methodology I use for link building.
Given that Fili’s Mantra is “create awesomeness” one might ask, Do links still matter?
We should regularly ask this question, to check we are not wasting our time.
It also helps to get authoritative & third party confirmation of this. Eric Enge & Mark Traphagen.
We also tend to hang onto every word that Googlers say…
Earlier this month, Gary said this… which also plays to Fili’s main points. So I am going to look a little bit at why Gary said that and what we can do about it (if anything)
In doing so, I had to drop a whole bunch of examples of how to get links. So I have put these slides onto the end of this presentation. If you would like it, send an email.
OK – let’s go back to Gary’s point, that you cannot tell (or cannot easily tell) what links Google counts. Another way this concept surfaces is when people ask you “How many links is enough”. How many people have been asked this question?
I find this lego pyramid a good way to visualize the problem. If each 1X1 lego square is a page on the internet, the pages on the second row are MASSIVELY more influencial than the third row… and fourth etc.
But there are many less pages near the top of the pyramid that the bottom.
So how does that manifest itself? Well whilst you can use a massive algo to find the strength of a page, based on links, this does not necessary correlate to link counts!
Another way to visualise this…
But that is not the full story either… there is another problem for link builders in evaulauting what is a good link.
The “Right” influencer is not a web page!
The right influencers are > Extremely authoritative in your niche > What Malcom Gladwell terms Connectors (as opposed to Sales people or Mavens)... You are probably the Maven here… not the salesperson, btw.
We have already seen that the ranking page does NOT have to be the one getting the killer links! So this is GREAT! You do not need to get people to link to a page… they just need to engage with the idea that you are launching or announcing!
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.