The document outlines a publication plan for a proposed fortnightly magazine titled "FRESH". The magazine would be aimed at 11-16 year old girls and focus on pop music content like artist interviews, reviews, and competitions. It would be distributed in supermarkets, newsagents, and convenience stores for £2. The style would use informal short paragraphs and images to appeal to its target audience.

1. Publication Plan
Title: FRESH
Positioning statement: Party all night, POP is right.
Frequency of publication: Fortnightly
Price: £2
Distribution: Supermarkets, Newsagents and Convenience stores.
Rationale: If you picked up the magazine you would know who the target
audience is. It’s aimed for 11-16 year old girls and therefore will be based upon
their interests.
Style: Informal style using short paragraphs and clear wording so that the
target audience can understand properly.
Images will be the dominant feature of layouts
Regular Content
1. Advertisements
2. Top 20 singles over the past fortnight
3. Fashion Guide
4. Free pop artist posters
5. Competitions
6. Pop quiz
7. Favourite artist of the fortnight
8. Upcoming tours
9. Interview with a pop artist/band
10.Pop artists’ relationships
11.Unknown artist of the fortnight
12. ‘Look who I met’ -Fans pictures and letters of pop artists (Little
monsters, Rihanna Navy, Beliebers)
Feature Content
1. Gig review of Katy Perry’s 2011 ‘California Dreams tour’

2. 2. Comparison of Rihanna’s ‘Last girl on earth’ tour and ‘Loud’ tour
3. Inside The Wanted’s house
4. Interview with pop sensation Lady Gaga about 2012 tour
5. Justin Bieber’s latest album ‘Mistletoe’
6. Signed poster from Beyonce
7. On set of Drake and Rihanna’s new music video
8. Beyonce and Jay-Z latest baby news
9. In the studio with JLS
10. Radio City Live concert line up
11. Katy Perry Vs Rihanna
12. One moment with One Direction
13. Pop Party national
14. Pop music awards nominations
15. Sing with Pixie Lott
16. Pop artist 2012 calendar
17. Get your pop Christmas advent calendar
18. A day with Justin Bieber
19. Dress like Tulisa
20. Create your own track with The Saturdays
House Style
Cover lines: Calibri (body) BOLD and Broadway
Headlines: Arial Black
Standfirst: Calibri 12pt. Byline included
Captions: Calibri 10pt.
Features first paragraph: Drop capital Broadway, 6 lines deep, and first
word in capitals.
News first paragraph: First letter in bold capital.
Body text: Calibri 11pt.
Colour scheme: Pink, Black, White