Public relations plays an important role in political parties and politics in several ways. PR is used to raise awareness of candidates and their positions through various communication tactics. It helps voters learn about candidates and understand their stances on issues. PR also aims to manage media messages and a candidate's image while building relationships with the public. Some key PR activities in politics include media management, image management, internal communication, and information management.

1. THE ROLE OF PR in POLITICAL PARTIES in pakistan

2. Political Parties in
Pakistan•There are some famous political parties in Pakistan such as
• PML(N)
•PTI
•Peoples Party
•PML(Q)
•MQM
•ANP
•Jamiat Ulema-e- Islam
•Jamet-e-Islami
•More than 150 parties exist

3. Political structure in Pakistan
 Pakistan is a democratic parliamentary federal
republic with Islam as the state religion.
 The Pakistani military establishment has played an
influential role in mainstream politics
throughout Pakistan's political history.
 Presidents are brought in by military coups who imposed
in martial law in 1958–1971, 1977–1988, and 1999–2008.
 Pakistan has a multi-party parliamentary system with
clear division of powers and responsibilities between
branches of government.
 The first successful demonstrative transaction was held in
May 2013.

4. Public Relation and politics
•Public relations (PR) is the practice of
managing the spread of information between an
individual or an organization ( political party
and the public.
•Public relations may include political
party gaining exposure to their public using
topics of public interest and news items

5. Nature of PR
Public relation is the art and
science of managing
communication between
political party and it key
supporters to build, manage,
and sustain its positive image.

6. Public Relation and politics
 PR in politics work as
 Key role in political campaigns (strategies,
tactics, tool pr vote)
 Effective role in public communication
(through media)
 Publicity of ideas (agenda of party publicity,
good will image)
 Educate voters (info through public relation, )
 Image building
 Management of communication between
politicians and public (smooth flow of
communication)

7. Public Relation Officer in
political organization
 PRO work as
Idea generator
Develop plan
Evaluation information
Communication strategies
Work for better Flow of communication in political
organizations

8. •Public relations account executives are responsible for handling all
aspects of planned publicity campaigns and PR activities
•Planning publicity strategies and campaigns
•Evaluation of public attitude and their opinion
•Writing and producing presentations and press releases
•Dealing with enquires from public, the press, and related
organizations
•Organizing promotional events such as press conferences, open
days excebitions, tours and visits
•Speaking publicly at interviews, press conferences and presentations
•Providing public with information about new promotional projects
•Analyzing media coverage
•Designing, writing and production presentations, press release,
brochures and information for web sites and promotional videos

9. Duties of PRO
 Planning, developing and implementing PR strategies
 Communicate with colleagues and key spokespeople
 Interact with and answering enquiries from media,
other organization, via mail or phone
 Researching, writing and distributing press release to
targeted media

10.  Analysing and collecting media coverage (pmln talk
shows
 Writing and editing speeches, articles, annual reports
 Preparing and supervising the production of publicity
 Such as broachers, handouts, leaflet, promotional
videos, photographs, films and multimedia programs

11.  Organising events such as press conference,
exhibitions, press tours
 Managing and updating info on websites
 Managing the PR aspect of a potential crises situation
 work for community relations

12. Skills of PRO
•Excellent communication skills both orally
and in writing
•Excellent interpersonal skills
•Good IT skills
•Presentation skills
•Initiative (idea generator )
•Ability to priorities and plan effectively
•Awareness of different media agendas
•creativity

13.  Nawaz Sharif PR officer and Press Secetary
Rai Riaz
Nawaz Sharif media cordinator
Nadir Chudary

14. PR in Politics

15.  Public Relations and politics have a lot in common. Not least is the fact
that both PR practitioners and politicians are frequently criticised by
people. But on a more serious note, public relations plays a role in
politics and government policy by influencing public opinion to support
a certain candidate or piece of legislation.

17. How PR plays 'Politics'
PR plays a great role in politics, in ways more
than one:
The PR function of publicity is a great tool of
gaining awareness for candidates and cause.
Whether through mass media exposure, special
events or targeted direct communication,
making candidates' names known to voters is a
basic function of political PR. Candidates can't
win if voters don't know their names.

18. PR's role in providing voters with enough
information to develop an understanding
of candidates' position is another role of
PR closely tied to politics. Knowing who's
running is important, but once they have
an awareness of who's in the contest,
understanding where each candidate
stands on the issues becomes a priority.

19. Due to modern-day public relations,
another dimension comes into play,
though- one that moves public relations
beyond publicity and the use of one-way
messages and toward two-way
communication. At the highest level, this
two-way approach allows for both
persuasion of the public and modification
of the politician with an eye to bringing
both to that most valuable of outcomes-
mutually beneficial relationships.

20. four main activities that
stand out in political PR
 Media management (controlling
messages)
 Image management (protecting an
identity or brand, relationship building
etc)
 Internal communication (engaging people
within the party and controlling
opinionated messages)
 Information management (gate-keeping)

21. PR experts have profound knowledge
in their field which in combination
with specially acquired skills allow
them to

22.  Consult political decision makers,
mandatories' and functionaries in
formulating policies and concerns
 Assess the communicative effect of
political decisions,
• Define specific targets for
communication work
 Develop strategies on the basis of
analyses (e.g. analyses of strengths and
weaknesses)

23.  Identify connections in communication,
implement communication projects and
measures and evaluate their outcome.
 Regardless of their field of activity PR
consultants have sound knowledge and
experience in a number of different
domains relevant to communication to
call their own

24. They must have
 Knowledge of theory and practice
in communication
 Talent as journalists, the ability
to analyse facts for their medial
relevance and formulate them
accordingly
 Wide knowledge of national and,
where applicable, international
media

25.  Experience with various support tools,
such as creativity, planning and
evaluation techniques, as well as
market and opinion research
 Knowledge of and skills in professions
related to communication, such as
public affairs, lobbying, marketing,
advertising, direct marketing etc.
 Knowledge of contemporary methods in
print and electronic media

26.  Extensive knowledge of political
systems and processes
 General knowledge of economics, law
and society Thorough command of one
foreign language
 Professional handling of team work,
communication in the context of
(party) political activities
 The ability to communicate
empathically with staff and voluntary
supporters

27.  Adjustment and adaptation — the give and
take that is essential in today’s world — are
the key concepts in this balanced two-way
approach. Public relations at this level
allows for persuasion of the voter and
modification of the politician, all done with
an eye to bringing both to that most valuable
of outcomes — mutually beneficial
relationships.

 This use of public relations is good for both
politics and the public.

28. Politics & Public RelationS

29. How It Works

30.  To gather information
To disseminate management’s point of view
To motivate employees to participate in the political
process
To plan ahead

31. To adjust policies
Be able to sustain strong personal relationships
To use of persuasion tactics to attempt to influence

32. Process of PR
• Fact finding
• Planning
• Communication and
Research evaluation

33. Tools and Tactics
o Advocacy Advertising
o Toll-free phone lines
o Web sites
o Computerized direct mail
o Community meetings
o Blogging
o Messages

34. Social Media
o Twitter
o Face book
Advertising
o Paid content
o Songs
o Press advertising
o Television advertising
o Outdoor advertising

35. PAID CONTENTS

40. PAKISTAN TEHREEK E INSAF
(PTI)

45. PAKISTAN MUSLIM LEAGUE(N)
PML(N)

48. PAKISTAN PEOPLES PARTY
(PPP)

52. o External media
o Internal media
o Media relations
o Community relation
o Using photographs
o Publicity method
o Direct method of communication
o Working with individual group

53. External media
• Television
• Radio
• Magazines
• Film
• Traditional media

54. Internal media
• House journal
• Bulletin board
• Annual report
• Printed literature

55. Media relations
 Press conference
 Press release
 Press tour
 Exhibition for personal contact

56. Other Publicity
• Leaflets
• Stickers
• Direct mail

57. Direct Communication
• Electric spectacular display
• Speakers and speeches bureaus
• Telephone as a PR device
• Word of mouth
• Letters
• Post cards

58. • Door to door communication during election
campaigns
• Corner meetings
• PR representatives of Politicians
• TV interview by Politicians