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Similar to Public Relations Research Standpoint Theory
Public Relations Research Standpoint Theory
- 1. Standpoint Theory Emma Faircloth JalynBallein Kaliyah Bacon
- 2. What is StandpointTheory? ● post-modernist approach on human perception ● day-to-day experiences alter/influence opinions ● the value of power that creates different groups ● gender perception
- 3. Where did itcome from? ● Influenced by Georg Wilhelm Friedrich Hegel ● German philosopher ● Claims about master-slave relationship
- 4. What influences Standpoint Theory? ●experience ● tradition and culture ● socio-economic status within a society
- 5. How do weapply the Standpoint Theory? ● In developing countries ● evaluate and understand themselves ● create awareness among the marginalised society ● Earn their place and know their role
- 6. Different ways Standpoint Theoryhas been tested/studied ● From the movie “Crash” https://www.youtube.com/watch?v=zmBMcTVXgrk
- 7. Feminist Standpoint theory ●Sandra Harding and Nancy Hartsock ● Feminist philosophers
- 8. How standpoint theorymerges with feminist theory ● emerged from early feminist theory ● “The Feminist Standpoint: Developing ground for a specifically feminist historical materialism”
- 9. Examples of FeministStandpoint Theory ● Early days women marginalized & given less power. ● collective marginalized women groups
- 10. Critique of standpointtheory via Chaffee and Berger ● Explanatory power - how well does it explain? ● Predictive power - how well does it predict? ● Parsimony - how simple is it? how many moving parts are there? ● Falsifiability - how can we prove this theory? ● Internal consistency - does it make sense? is it logical? ● Heuristic provocativeness - is it getting a reaction? Does it give a mental shortcut? ● Organizing power - does it help categorize a reaction?
- 11. Practical application ofthe theory ● diverse group of society ● take surveys ● socio-economic statuses of people in the group as a base
Editor's Notes
- #3 HOW day to day experiences alter or influence HUMANS opinions It arises when people recognize: the value of power that creates different groups (within society) MAIN FOCUS on gender perception within societies What is your perception on life based on your experiences? Where do you belong?
- #4 influenced by the concepts of Hegel who was a German Philosopher studied the standpoints of humans belonging to different socio-economic classes Hegel claimed that master-slave relationships is about people's belonging positions, and the groups affect how people receive knowledge and power
- #5 Experience is the MOST INFLUENTIAL FACTOR that regulates perception Tradition and culture that a person comes from shape-up perception, but ONLY TO A CERTAIN DEGREE The most basic factor that ALTERS perception is socio-economic status within society, the biggest thing that determines how you view. The geographical locations, socio-economic position in society, the kind of job a person has, the basic gender differences all have an effect on differences in perspective
- #6 in the developing countries standpoint theory could be applied to create awareness among the marginalised society. The people who follow standpoint perspective can evaluate and understand themselves in order to fight for their rights and to contribute to the society so that they can earn their place.
- #7 This video is a good representation of Standpoint Theory because it shows how people’s day to day experiences and rankings influence their perception. This lady pulls closer to her husband when she is approaching two men that she seems to think are suspicious looking. What we don’t know is that she was mugged and jumped in the past which has altered her perception of men as a whole
- #8 Theories related to your theory Harding and Hartsock introduced feminist standpoint theory
- #9 Standpoint theory emerged from the early feminist theory Early feminist theory studied the socio-economic status of women in society Harding and Hartsock developed Standpoint theory further in the book “The feminist standpoint: Developing ground for a specifically feminist historical materialism”
- #10 Women marginalized from men’s perspective collective marginalized women groups (women’s club, Women welfare organization and NGO for Women) which help to recognize the women in the society. These collective marginalised group advocates for the women in their own standpoint or perspective.
- #11 Explanitory power - good, becuase it explains about society as a whole group Predictive power - good. It is predicting that the ranks will always stay the same throughout society through experiences, social status, and opportunities being offered Parsimony - good. Standpoint theory is pretty simple to explain because it is how people earn their place/role in society Falsifiability - It can be proven by seeing the ways that society is ranked and the level of success humans have based on their ranking in society Internal consistency - good. It is relatively easy to understand and does not contradict itself Heuristic provocativeness - good, because other theories have been created to brand off of it Organizing power - good. We think that based off of the knowledge that we earn from this theory that we can gain more
- #12 Think about ways you'd want to test this theory, especially with modern audiences (Many of these theories are from the 1950s and 1960s), and in a modern social-media driven society