This is presentation on public relations.

1. By
Azhar Hussain
Azeemi
WORKSHOP ON
PUBLIC RELATIONS

2. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Trained Sales,
Customer Service
and other hospitality
fraternity.
TRAINER AZHAR HUSSAIN

3. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Public Relations is the deliberate,
planned and sustained effort to establish
and maintain mutual understanding
between an organization and its publics.”
- Institute of Public Relations, USA
“Everything involved in achieving a
favorable opinion.”
- George F. Meredith
Former President of the American Pubic Relation Association
WHAT IS PUBLIC RELATIONS

4. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
What is Public? What are relations?
BASIC CONCEPTS

5. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
What is Public? What are relations?
BASIC CONCEPTS

6. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
RELATIONS
'Relationships are of all possible types. We have relationship
by ran-superior to inferior, inferior to superior, and equal to
equal. We have relationship by sentiment-benevolent,
friendly, suspicious, jealous, hostile.

7. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Inside Outside
INFLUENCE OF PR
• Dealing with media.
• Publicity.
• Dealing Complaints.
• Implement & Maintain PR Budget.
• Cooperate with Sales & Marketing.
• Press related activities.

8. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Write top-3 qualities of your
organization?
What services your organization
provides which nobody else can
give? (Write up to 3).
Write 3-reasons a client will
return to your organization.
SO WHAT IS PUBLIC RELATIONS?

9. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Please make groups
of 6-people.
Tell your group about
your company.
Silently compare
your company with
theirs.
SHOW IN GROUPS
Congratulations! You’ve done a PR Function.

10. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
RACE
NO NO NOT THIS RACE.

11. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Research
Action
Communication
Evaluation
PR R.A.C.E MODEL
Concept created by John Marston.

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You’ve already
researched about
your company.
Now, please write
who are your
clients?
What problems you
normally face?
What problems
could arise?
RESEARCH

13. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Select only
ONE problem
and write
3 reasons
why you
encountered
this problem.
ACTION

14. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
How will you
address your
problem and
what is the
solution?
COMMUNICATION

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Has the
problem
solved?
EVALUATION

16. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
But, if the
problem is
NOT solved?
You need to
research
again.
EVALUATION

17. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
Problematic Satisfaction
WHAT'S THE DIFFERENCE?

18. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
IT’S ALL ABOUT PERCEPTION

19. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
DO YOU LISTEN TO YOUR CUSTOMERS?

20. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
BOTH OF THESE CAN’T EXIST SIMULTANEOUSLY

21. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
WHAT DO YOU UNDERSTAND OF PR?
It is as
important
as Sales
and/or
marketing.

22. AZHAR HUSSAIN AZEEMI FB.COM/AZHARTRAINER
WORKSHOP ON PUBLIC RELATIONS