The hardest words in the English language for many of us are "About Me." So many of us despise talking about ourselves, so we curl up in a ball and avoid it. Here's why it's so difficult, and what you can do about it.

1. THE MOST TERRIFYING
TWO WORDS
IN THE ENGLISH
LANGUAGE.DANTE
ST JAMES

2. ABOUT
ME
Why it's so hard to
write about ourselves.
When you'll be
needing to write
about yourself online.
The three-part
formula to get it right
each time.
Where online to start
applying the "new
you."

3. ABOUT ME
LITERALLY
M. Business Information Systems (UNSW)
B.Med / B.Psych / M.Med / M.Psych
(UWS)
Fellow, Chartered Institute of Marketing
Community Trainer, Facebook AU/NZ
Google Digital Springboard Trainer
Head of Digital at Treeti Business
Consulting
Founder and MD of Clickstarter
Founder of Grant Digital (a division of
Grant Broadcasters Pty Ltd)
Broadcaster and Creative Writer for
regional radio and television.

4. CONTRARY TO POPULAR BELIEF
People actually want to buy
our stuff and meet us.
THE MUSE

5. WRITING ABOUT
YOUR BUSINESS
IS RELATED TO WRITING ABOUT
YOURSELF
And we were just about all told to to be
humble, be modest, be quiet and be a
good girl/boy.

6. THE WORLD HAS CHANGED
Every business is now a
marketing business
GARY VAYNERCHUK

7. WHERE YOU NEED
TO WRITE ABOUT YOURSELF
Websites &
Marketing
Quotes &
Proposals
LinkedIn Social Media
like Facebook
Bios for
speaking

8. WHERE DO YOU FIND THAT YOU ARE
NEEDING TO WRITE ABOUT YOURSELF
RIGHT NOW?

9. 3 STEP FORMULA
FOR WRITING ABOUT YOURSELF
TARGET
Who is the most likely
person to be reding it?
STRUCTURE
How to start, fill out and
end your "About Us"
OBJECTIVE
What is it that want to
achieve from the blurb

10. Are you trying to sell
something?
Are you looking to assert your
credibility?
Are you looking to introduce
yourself to market?
THE OBJECTIVE
WHAT DO YOU NEED TO
GET OUT OF THIS?

11. EXERCISE
List what it is that you need to get out of
your About Me or About Us page.

12. Corporate?
Government?
Parents?
Consumers?
THE TARGET
WHO ARE YOU AIMING
THIS AT?

13. EXERCISE
List who it is that is likely to read this - or
who you would like to read this.

14. Resume?
Website Page?
Quote/Proposal?
Response to tender?
THE STRUCTURE
WHAT IS THE STYLE OF
THE BLURB?

15. EXERCISE
Based on who you're writing for, and what
you want to get out of it, what style of
writing are we going with?

16. LET'S GET WRITING
EACH OF OUR ABOUT ME/US
SECTIONS FOR OURSELVES
CASUAL
For websites, social media
and speaker bios
FORMAL
For quotes and responses
to tenders
WILDCARD
A specific thing you need
to write for

17. CONTACT ME
FOR NEXT STEPS
DANTE ST JAMES
Treeti Business Consulting &
Clickstarter Australia
EMAIL ADDRESS
dante@treeti.com.au
PHONE NUMBER
(08) 8967 1788