The document discusses several methods used to promote and market films, including viral distribution of trailers online and through emails; promotional tours and paid advertisements featuring actors and directors; interviews of actors and directors across media like TV, radio and the internet; creating trailers as a major promotional tool; and merchandise like action figures, lunchboxes, pens and bedspreads featuring film characters to generate additional interest in the movie. Posters are also highlighted as an effective way to promote films by attracting different audiences.

2. 
Viral distribution of the trailer. Links to
blogs and emails to help promote the
film on film based websites.

3. 
Promotional tour, paid advertisements
online broadcast with the actors or the
film, this is called social media marketing.
Actors and directors take part interviews
across the media, this may be on
television, radio and internet.

4. 
Trailers are also a huge part of Marketing
a film, described as a mainstream of
promotion, targeting movies.

5. 
Have maybe action figures of the
characters, lunchboxes, pens,
bedspreads and also a figure in the
MacDonald's happy meal.

6. 
Posters are a good way to promote a
film. This is because a element of the film
can be put on the poster to attract
different audiences and you can a lot of
posters.