Manipm Is it a problem that celebrities endorse products using twitter and other social media? And if so should it be restricted?
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Celebrities using social media to endorse products can have both benefits and drawbacks. It can help bring attention to charities or small businesses, but constant advertising can annoy followers used to a social experience. Disclosure of celebrity-company relationships is important to avoid deception. Overall, moderate and honest celebrity endorsements on social media can be effective, but complete restriction may not be the answer and followers should be aware of a celebrity's business interests.
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Case Study InfluencersInfluencers - Definitiona per.docx
Case Study:
Influencers
Influencers - Definition
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
MARKETING a person or group that has the ability to influence the behaviour or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.
Influencers in Comm Theory Speak
Sounds like….. opinion leaders
Using … two-step flow
Leveraging… rhetoric component of ethos
Influencer Traits
What Makes an Influencer an Influencer. Broadly speaking, an influencer is anyone who can cause a reaction or impacts the way people feel and think about things.
Some people are seen as influencers when they're a trusted source of information or an authoritative figure within a market.
Influencers: Who are they?
A thought leader, a trendsetter, an expert in their field, a blogger, a celebrity… Practically anyone can become an influencer, as long as they hold credibility and have a niche audience.
Whilst there are certainly many figures with a strong offline presence who are considered influencers, it is those with a large online following which have caught the attention of digital marketers.
Influencers: Before social media
Actors
Musicians
Athletes
Business people
Influencers Evolution
The immersion of such a wide range of social media channels has provided more ways than ever to reach out, persuade, and influence others, so it’s no wonder that influencers have become an integral part of content marketing.
It has become clear that consumers place trust in other consumers more than they do in brands, which is one of the reasons influencers can have such a large impact on brand awareness and sales.
Influencers Evolution
Essentially, social media influencers are taking over the original form of celebrity endorsements. However, it’s important that the audience of a paid brand ambassador believes there is a connection to the brand in order to show results, as promoting brands en masse is likely to decrease credibility and affect the success of marketing campaigns.
Influencer marketing offers a younger, fresher, digital option which seems to be phasing out traditional TV and radio ads, with research showing over half of American companies now have a stand-alone budget for sponsored social media campaigns.
Almost 40% of Twitter users reported they made a purchase as a direct result of an influencer Tweet, and it is estimated that brands are spending well over a billion dollars per year on Instagram influencers alone.
Influencers Evolution
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We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
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What to expect
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Overview
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Key Topics Covered
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A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
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We will discuss these topics:
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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