The Rise and Fall and the Rise of Queen Martha
How would you characterize Martha Stewart’s initial public relations response to the charges against her?
Stewart’s initial response to the charges was by being quiet and letting her attorneys respond to the public. I would characterize this response as reputation management which enables one to push down the negative sides associated with charges and largely helped Stewart to avoid losing her reputation she had worked so hard to build by maybe uttering or answering the reporter’s questions.
What key public relation principles did Martha Stewart violate?
The key public relations violated by Martha were her good name and the way she communicated to the public. Despite her being famous and loved by people the charges and conviction could not in any way clear her name and be the way she was before. Being a well known personnel her silence in front of reporters and to the whole world watching did not send a good signal, since the world and the nation needs to know how she reacted to the charges for them also to react in a particular way.
Had you been advising her, what public relation strategy and tactics would you have recommended? How “vocal” should she have been?
If I was advising her, I would recommend that she be as vocal as she could if this could make the public to trust her again. Although the silence served as a better weapon for her at long last, it did not for the public who were left with tones of questions as to why a person who was in the public eye could not make a single statement regarding the charges
How important, from a public relations perspective, was a decision to go to jail early?
Her decision to go to jail early was to convince the public that this setback could not put her down, that the law was law and had to be respected and that she had to get it over with and make a comeback to her career.
What public relations strategy should Stewart adopt now?
I think she should move on with her career but at best knowing what the public needs and how to meet such needs in an accountable and transparent manner.
Should she acknowledge that she made mistakes?
Acknowledging her mistakes now will be bad for her as the public will hate her for not owning up to her mistakes before and thus she should be consistent with denying the previous charges and claiming her innocence.
Crushing the CrackBerry
How would you describe RIM’s business response to increased mobile device competition?
The RIM did not actually respond to the increased mobile competition. Instead of doing more research and inquires on why people would choose the newly introduced iphone, they decided to keep everything the same and how they do things. To make the matters worse they introduced an unfinished product to the market and this was a tough blow to the company.
How would you describe its public relation reaction?
The RIM managers and the company at large despite the evidence that the company was collapsing, they contin ...
The Rise and Fall and the Rise of Queen MarthaHow would you char.docx
1. The Rise and Fall and the Rise of Queen Martha
How would you characterize Martha Stewart’s initial public
relations response to the charges against her?
Stewart’s initial response to the charges was by being quiet and
letting her attorneys respond to the public. I would characterize
this response as reputation management which enables one to
push down the negative sides associated with charges and
largely helped Stewart to avoid losing her reputation she had
worked so hard to build by maybe uttering or answering the
reporter’s questions.
What key public relation principles did Martha Stewart violate?
The key public relations violated by Martha were her good name
and the way she communicated to the public. Despite her being
famous and loved by people the charges and conviction could
not in any way clear her name and be the way she was before.
Being a well known personnel her silence in front of reporters
and to the whole world watching did not send a good signal,
since the world and the nation needs to know how she reacted to
the charges for them also to react in a particular way.
Had you been advising her, what public relation strategy and
tactics would you have recommended? How “vocal” should she
have been?
If I was advising her, I would recommend that she be as vocal
as she could if this could make the public to trust her again.
Although the silence served as a better weapon for her at long
last, it did not for the public who were left with tones of
questions as to why a person who was in the public eye could
not make a single statement regarding the charges
How important, from a public relations perspective, was a
decision to go to jail early?
Her decision to go to jail early was to convince the public that
this setback could not put her down, that the law was law and
had to be respected and that she had to get it over with and
make a comeback to her career.
2. What public relations strategy should Stewart adopt now?
I think she should move on with her career but at best knowing
what the public needs and how to meet such needs in an
accountable and transparent manner.
Should she acknowledge that she made mistakes?
Acknowledging her mistakes now will be bad for her as the
public will hate her for not owning up to her mistakes before
and thus she should be consistent with denying the previous
charges and claiming her innocence.
Crushing the CrackBerry
How would you describe RIM’s business response to increased
mobile device competition?
The RIM did not actually respond to the increased mobile
competition. Instead of doing more research and inquires on
why people would choose the newly introduced iphone, they
decided to keep everything the same and how they do things. To
make the matters worse they introduced an unfinished product
to the market and this was a tough blow to the company.
How would you describe its public relation reaction?
The RIM managers and the company at large despite the
evidence that the company was collapsing, they continued to act
as if this was not the case. They introduced different
mechanisms to cope in the competitive markets such as use of
comedians and the cartoon superheroes. All of which were a
wrong move depending on the situation.
What’s your reaction to its attempts at comedic public relations
responses to competitive pressures?
The use of comedic public relation to me seems to be a very
huge mistake and a joke to the public. it displays the inability
of company to differentiate what is important between a
company’s name and its products. The use of comedians and the
cartoons makes the company appears to have lost its focus of
the target customers or become desperate due to the competitive
market. It also displays another uncalculated move, of giving a
solution to a problem which does not even exist or to a different
problem requiring a different solution.
3. What would be your overall public relations strategy if you
were RIM’s public relations director?
for one I would ensure that all upcoming all existing issues are
taken serious and acted upon. The sitting back and assuming
that they have it all, made the RIM be badly hit by the
introduction of iphone. This would mean that I will keep the
needs of customers at hand and always work at meeting them at
all times. I will also ensure that I acknowledge all mistakes and
situations rather than justifying them as in the case of comedic
relations and engage the consumers and other investors on what
they need rather than imposing it on them.
Doing The Right Thing By Making a "Hurd" Decision
What other options did Hewlett-Packard have in dealing with
Mark Hurd?
The Hewlett-Packard had other options in dealing with Hurd.
First they would have decided, due to his performance that they
would retain him in the company by minimally punishing him
internally in that every action he undertook was under scrutiny
and made accountable to everything and at the same time make
sure that the scandal he was in did not reach the public.
The company could also have decided to let Hurd go but not by
admitting that he had been involved in a scandal which could
have put the company’s reputation in jeopardy but by giving
other excuses such as Hurd finding a better business
opportunity.
Do you think the board did the right thing?
I think the Hewlett-Packard did the right thing. This is because
to establish a strong organizational culture, a strong
organizational ethics should exist and the sanctions stipulated in
the codes of conduct should be applicable to all. By doing this,
Hewlett-Packard boosted its reputation in terms of doing what is
right despite the huge negative consequences involved. Trust
and confidence by other organizations, investors and the public
4. was also boosted.
Had HP decided to slap its CEO on the wrists for his infraction,
what might have been the outcome for the company?
If HP did take the action of giving a minimal punishment to the
CEO, of course the prosperity of the company would have
continued as Hurd had taken the HP company at greater levels
during his presiding years. It is however not certain for how
long this would not have leaked to the public and thus the
prosperity would turn to destruction. The company’s name
would be tarnished and investors and the public will lose
confidence, trust and respect to such a company which cannot
live up to the expected codes of conduct by punishing whoever
goes against them regardless of their employment position.
Running head: BP REPUTATION
BP REPUTATION
STUDENTS NAME:
Tutor’s Name
Date
BP’S OIL LEAKAGE.
Q1. How would you assess BP’s response to the Gulf of Mexico
oil spill?
BP’s response to the Gulf of Mexico would have been assessed
by recording their activities aimed at controlling the spill as
5. well as measuring the effectiveness of these activities which
simply means establishing whether or not the BP’s approaches
to tame the spill brought about any hope. Interviews and
questionnaires to members of public would seek the public
opinions on the company’s response to the spill.
Q2. How could BP have prevented the damage done by its CEO
spokesman? By discussing what would be communicated to the
public before any statements would be made by the
spokesman.
Q3. Had you been advising Hayward what would have suggested
he say in the questions he was asked?
My suggestion would have been that he play down and cease
from giving precise answers such as giving the exact
volume of the leaks. I would also advise him not to predict
anything for anything could happen and render the predictions
null.
Q4. What should Walmart’s public relation posture be going
forward relative to the bribery charges?
This would simply be allowing internal investigations to take
place and play down any positive results.
TYLENOL MURDERS.
Q1. What might have been the consequences had Johnson &
Johnson decided to” tough out “first reports of Tylenol related
deaths and not recall the product
Had the company decided “tough out” the first reports Tylenol
related deaths then it would have been concluded that
indeed Tylenol product was poisonous and Johnson & Johnson
was aware of that.
Q2. What other public relation options did Johnson & Johnson
have in responding to the first round of Tylenol murders?
An alternative public relation option for the company was to
6. carry out an investigation on what exactly had caused the deaths
and explain it to the public if they were sure that Tylenol was
safe.
Q3.did Company made wise decision by introducing extra
strength Tylenol?
I think it was wise to re-introduce extra strength Tylenol.
Chances are that customers could not trust it but its re
introduction served to “ cleanse” the company or rather it was
some sort of a statement that Johnson & Johnson was sure that
their Tylenol products were safe.
Q4. In the light of the other companies, do you think Johnson
and Johnsons acted quickly to remove the Tylenol products?
Johnson & Johnson should not have taken such a decision.
First, the decision communicated “panic “in the company and
second, other companies saw it as a way of “claiming
responsibility. “
Q5. What specific reasons can be derived from the way they
handle the public relations aspect of these tragedies?
The first reason was definitely to maintain their possibly scared
customers and the second reason was to ensure that their
products remained trusted and clear of any doubts.
Q6. What was media environment when Tylenol crises
occurred? How might have the results different if the crises
occurred today?
The media environment must have been” a shoulder to cry on”,
they willingly offered a platform on which the company assured
their esteemed customers on the safety of Tylenol and educated
the public on what their product was made of. These results
would have been a complete opposite had the crises happened
today, the media would be an s hostile as the desert. It would be
the first to point fingers no to mention how they would
broadcast all the negative public opinion.
Q7. How do the website sections demonstrate Johnson &
Johnson concerns for customers? How do you think they would
7. use this website if the new health scares surfaced?
The website demonstrates the companies concern for customers
by availing a website to allow the customers air their concerns
and present their products. If any health scares surfaced the
company would use the website to assess the situation and avail
possible solutions through the same.
WALMART’S BRIBELY SHUT DOWN
Q1. Had you been public relations officer to CEO Scott at the
time of the bribery allegations, what would you have counselled
him to do?
Had I been the advisor to CEO Scott I would counsel him to
first not to shut down internal investigations for it would have
led to a clear honest p[picture of what was actually happening
in the company and still manage to lock out the public from the
results of the internal investigation whether positive or
negative. This means that that external investigation would have
been avoided had the CEO thought of internal investigation.
Second, it would have been wise to report the existence of the
internal investigation to the US in time rather than waiting for
whole seven years.
Q2. How would you characterize Walmart’s internal and
external response to the bribery charges?
I would characterize the company’s response to bribery charges
as vague. First the internal investigation was shut down, second
the internal investigation was too brought to light after seven
years, and third the top official who was appointed to
investigate the allegations was a Walmart’s top official target.
It’s therefore not clear whether Walmart brought forward
evidence to clear them of the bribery allegations or they simply
downplayed the allegations.
Q3. How significantly do you think the bribery allegations
impacted the company’s reputation?
Chances are that these allegations did not have a great impact
on the company. First it is because the allegations did not have
8. a direct impact on the customers or the employees. Second, no
solid evidence was presented to the public to confirm the
allegations.
Q4. What should Walmart’s public relations posture be going
forward relative to the bribery charges?
This would allow internal investigation to take place and play
down any positive results that could suggest bribery.
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