My target audience for this media product would be 15-21 year old males and females living in London. This demographic faces pressure to join gangs and make wrong choices. The narrative was changed to include a female character involved in gang activity to emphasize how peer pressure can negatively impact both young men and women. The ideal audience is British, between 15-21 years old, and currently in education or having dropped out, as the issues covered would be most relatable to them.