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EVALUATION QUESTION 4
WHO WOULD BE YOU AUDIENCE FOR YOUR MEDIA PRODUCT?
When creating a media product, taking the target audience into
consideration is important. This is because it allows a unique selling point.
Knowing your target audience will allow you to include certain features in
the product and within the marketing process who will be intrigued. For
example, when Batman the Movie came out, there was a publicity stunt on a
big screen in New York where members of the public and their target
audience were passing by.
I personally would like to draw in a specific target audience. This would be
specifically targeted to 15-21-year-old male and females who live in London.
This is because London is a very diverse area whereby, people from all around
the world live. I believe that at this age, as individuals, we find it hard to
identify with each other’s. This results in us seeing the wrong thing as if it was
right. My product is being created to show the age bracket that you don’t
need to be a part of certain acts.
Our initial idea has changed on the narrative side and is slightly different. This is because we have
a female who is also a part of the story. I believe it is important that we put emphasis on the fact
that even young ladies are involved in gang business. We changed our narrative to this because
we wanted to link back to our society to show how peer pressure leads to issues.
Our ideal audience profile:
 Age: 15-21 years old
 Gender: Male and Female
 Nationality: British
 Occupation: Education or drop out
This is an ideal target audience because the issues covered in the movie opening are mostly
relatable to the people who fall under these categories.

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Evaluation question 4

  • 1. EVALUATION QUESTION 4 WHO WOULD BE YOU AUDIENCE FOR YOUR MEDIA PRODUCT?
  • 2. When creating a media product, taking the target audience into consideration is important. This is because it allows a unique selling point. Knowing your target audience will allow you to include certain features in the product and within the marketing process who will be intrigued. For example, when Batman the Movie came out, there was a publicity stunt on a big screen in New York where members of the public and their target audience were passing by.
  • 3. I personally would like to draw in a specific target audience. This would be specifically targeted to 15-21-year-old male and females who live in London. This is because London is a very diverse area whereby, people from all around the world live. I believe that at this age, as individuals, we find it hard to identify with each other’s. This results in us seeing the wrong thing as if it was right. My product is being created to show the age bracket that you don’t need to be a part of certain acts.
  • 4. Our initial idea has changed on the narrative side and is slightly different. This is because we have a female who is also a part of the story. I believe it is important that we put emphasis on the fact that even young ladies are involved in gang business. We changed our narrative to this because we wanted to link back to our society to show how peer pressure leads to issues. Our ideal audience profile:  Age: 15-21 years old  Gender: Male and Female  Nationality: British  Occupation: Education or drop out This is an ideal target audience because the issues covered in the movie opening are mostly relatable to the people who fall under these categories.