This document discusses the functions of public relations. It begins by listing the group members who prepared the document. It then discusses the importance of public relations, citing factors like complex industry structures, competition, and emphasis on employee relations. It also lists qualities needed for public relations, such as maintaining positive relations, communication skills, and being well-informed. The document then outlines the organizational and societal functions of public relations, including managing employee communications, investors, products, consumers, government, traders, and suppliers. It provides brief case studies of public relations mandates between Arcelor Mittal and Ogilvy PR and between Pressman and GlaxoSmithKline.