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Public relation
This document discusses the functions of public relations. It begins by listing the group members who prepared the document. It then discusses the importance of public relations, citing factors like complex industry structures, competition, and emphasis on employee relations. It also lists qualities needed for public relations, such as maintaining positive relations, communication skills, and being well-informed. The document then outlines the organizational and societal functions of public relations, including managing employee communications, investors, products, consumers, government, traders, and suppliers. It provides brief case studies of public relations mandates between Arcelor Mittal and Ogilvy PR and between Pressman and GlaxoSmithKline.
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Public relation
- 1. PUBLIC RELATION PUBLIC RELATION FUNCTIONS By:- Miss. Bhagyashree Dhotre
- 2. GROUP MEMBERS Ω DHAVALJ. BHATT…………………………………………..61008 Ω DEEPAK JAISWAL ……………………………………………61018 Ω VIVEK PANICKER ……………………………………………61037 Ω KRUNAL SAVAJIYANI .……………………………………61044 Ω HRUSHIK SHAH ………………………………………………61045 Ω ANAND MOHAN ……………………………………………..61056
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- 4. IMPORTANCE OF PRO:- ΩComplex Structure of Industry Ω Communication Revolution Ω Keen Competition Ω Emphasis on Employee Relation Ω Development of Literacy & Education Ω To Communicate Clearly &Truthfully
- 5. QUALITIES OF PRO:- Ω Maintain Positive Relation With Publics Ω Well- Informed, Leadership, Communication Skills Ω Creative Innovative & Judgmental Ω In Charge of Media Relation & Press Release Ω Assurance Ω Government Communication Specialist
- 6. Functions of PRO Organizational Societal Employees Consumers Communication Government Investors Traders products Suppliers
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- 16. CASE STUDY ARCELOR MITTALASSIGNED PUBLIC RELATION MANDATE IN INDIA TO OGILVY PR (2009)
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