The document provides 9 tips for managing SEO as a solo practitioner or small team. The tips include becoming the in-house SEO expert by sharing knowledge, training others, leveraging tools, building relationships with key stakeholders, defining SEO processes, providing detailed guidelines, outsourcing non-core tasks, and setting company-wide SEO goals. Managing SEO alone requires evangelizing SEO principles throughout the organization to distribute responsibilities and ensure SEO remains a priority.
Becoming a SharePoint Chef: A Non-Culinary CallingPhil Greer
Your employer has conferred upon you the title of "SharePoint expert". Now what? In this talk, we will explore both where to get started and where to go next. This presentation is intended for professionals with all levels of SharePoint expertise: from novice to veteran (business users too).
Presentation delivered to Saskatchewan SharePoint User Group (SKSPUG), March 16, 2016
This is a case study I presented at the HIVE 2014 conference in Seattle about how Yammer, by giving up micro-control enabled their designers and engineers to work directly and collaboratively, ultimately creating an effective workplace.
Becoming a SharePoint Chef: A Non-Culinary CallingPhil Greer
Your employer has conferred upon you the title of "SharePoint expert". Now what? In this talk, we will explore both where to get started and where to go next. This presentation is intended for professionals with all levels of SharePoint expertise: from novice to veteran (business users too).
Presentation delivered to Saskatchewan SharePoint User Group (SKSPUG), March 16, 2016
This is a case study I presented at the HIVE 2014 conference in Seattle about how Yammer, by giving up micro-control enabled their designers and engineers to work directly and collaboratively, ultimately creating an effective workplace.
Scrum is a great way to start practising Agile. But it's not perfect. Are you struggling to get stories tested within the sprint? I sprint planning taking hours and making everyone miserable? These are the slides from the session I presented at Agile Cymru 2016, describing the experience of one team that moved from Scrum to Kanban.
Building the right team | Ralf C. AdamRalf C. Adam
This lecture was first held in August 2006 at the GCDC Game Developer’s Conference in Leipzig/GERMANY, together with Eric Labelle (VP Production Infogrames).
Teams who work well together deliver better product! Right ?
so…
What makes a team successful?
What make people engaged and excited ?
How can we achieve better collaboration?
How can we improve the success of our digital product?
We will answer those questions and highlight some key Agile principles that improve collaboration, boost team happiness and increase project success.
We will also share some tips to help you thrive within your team and take your career to the next level.
Despite the growing push of women to join tech professions, the attrition rate of women in technology is still pretty high. There are a number of factors that lead to their departure from their technical roles or from the industry altogether. Often times it has less to do with their technical prowess, and more to do with an environment that is less than hospitable.
In this Femgineer Forum we'll cover the following:
• How to encourage women to stay technical throughout their careers
• How women can participate more fully and effectively on teams
• How women can take on technical leadership roles
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
Despite relying on SEO to continually be a top-performing channel, it is typically the most underinvested and misunderstood role. Yet tackling SEO with a lack of resources, executive buy-or departmental alignment is a common challenge for organizations both large and small. So what can you do? Take charge! In this session, you’ll discover what it takes to make progress despite the lack of a dedicated team, how to introduce the SEO channel as a contributor with a positive impact and finally how to successfully build a case for a search resource to achieve organization effectiveness.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
What Are PM's Learning Processes by Originate Assoc Dir. of ProductProduct School
As Product Managers, we spend most of our time thinking about everyone but ourselves. We are focused on helping our team of engineers, designers, stakeholder and users move ahead. However, sometimes it can be hard to get quality feedback for ourselves. Software development cycles typically have built in review and feedback for the work of engineers and designers.
Yet, in many cases, no one is really reviewing a Product Managers processes. Yasi Chehroudi talked about how a Product Manager can seek out product mentorship/learning, actively have their own processes reviewed and how that can help them and their team.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Scrum is a great way to start practising Agile. But it's not perfect. Are you struggling to get stories tested within the sprint? I sprint planning taking hours and making everyone miserable? These are the slides from the session I presented at Agile Cymru 2016, describing the experience of one team that moved from Scrum to Kanban.
Building the right team | Ralf C. AdamRalf C. Adam
This lecture was first held in August 2006 at the GCDC Game Developer’s Conference in Leipzig/GERMANY, together with Eric Labelle (VP Production Infogrames).
Teams who work well together deliver better product! Right ?
so…
What makes a team successful?
What make people engaged and excited ?
How can we achieve better collaboration?
How can we improve the success of our digital product?
We will answer those questions and highlight some key Agile principles that improve collaboration, boost team happiness and increase project success.
We will also share some tips to help you thrive within your team and take your career to the next level.
Despite the growing push of women to join tech professions, the attrition rate of women in technology is still pretty high. There are a number of factors that lead to their departure from their technical roles or from the industry altogether. Often times it has less to do with their technical prowess, and more to do with an environment that is less than hospitable.
In this Femgineer Forum we'll cover the following:
• How to encourage women to stay technical throughout their careers
• How women can participate more fully and effectively on teams
• How women can take on technical leadership roles
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
Despite relying on SEO to continually be a top-performing channel, it is typically the most underinvested and misunderstood role. Yet tackling SEO with a lack of resources, executive buy-or departmental alignment is a common challenge for organizations both large and small. So what can you do? Take charge! In this session, you’ll discover what it takes to make progress despite the lack of a dedicated team, how to introduce the SEO channel as a contributor with a positive impact and finally how to successfully build a case for a search resource to achieve organization effectiveness.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
What Are PM's Learning Processes by Originate Assoc Dir. of ProductProduct School
As Product Managers, we spend most of our time thinking about everyone but ourselves. We are focused on helping our team of engineers, designers, stakeholder and users move ahead. However, sometimes it can be hard to get quality feedback for ourselves. Software development cycles typically have built in review and feedback for the work of engineers and designers.
Yet, in many cases, no one is really reviewing a Product Managers processes. Yasi Chehroudi talked about how a Product Manager can seek out product mentorship/learning, actively have their own processes reviewed and how that can help them and their team.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Garbage In, Garbage Out: Optimizing Design Inputs for Successful PrototypesKamaria Campbell
We’ve all heard the phrase “Garbage in, Garbage out”. The quality of a product or service is often linked to the quality of the underlying components. When it comes to prototypes, the truth is that much of the important work happens before we ever create a prototype artifact. This may include brainstorm sessions, creating requirements documents, analyzing an existing system, etc. More often than not, the effectiveness of the prototype is linked to how effectively these different aspects are managed in the pre-design process. Whether you are a designer, business representative, project manager or developer, this session will provide you with effective techniques for managing design inputs to create better prototypes.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Working Smarter: Integrating lean startup practices into your companyNatalie Hollier
Case study & afternoon keynote presented at the Mobile + Web Developer Conference in San Francisco, 2015.
http://mobilewebdevconference.com/san-francisco-july-2015/agenda/day-two/300pm.html
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? More and more teams are adopting lean startup techniques to discover customer needs, focus on building what is valuable, and ultimately deliver great products.
This talk will share how a small education technology startup I worked with in NY scaled from a handful of people to multiple products and teams across 3 countries using lean startup practices. At various stages of growth we faced different challenges in keeping our processes lean, but throughout the journey we tried, failed and learned how to move fast and innovate.
Learn hands-on tools & techniques for applying lean that any team can start small and quickly see results, such as:
* How to move faster using collaborative, cross-functional teams
* Lightweight dev tools for scaling design across many teams
* Building a lean mindset in larger organizations
With real examples and artifacts you will learn how to manage - and thrive - using lean to create awesome products.
How to Pitch a Software Development Initiative and Ignite Culture ChangeRed Gate Software
You’ve got a great idea for transforming software development or IT processes in your organization, but you’re not sure how to get buy-in from key stakeholders, or how to change your company culture.
In this session, Microsoft MVP Ike Ellis will draw on his experience as a consultant and leader in software development to give you real-world tips to define, shape, and share your pitch successfully. Whether you are launching a revolutionary new initiative or expanding an existing effort to improve your software development, Ike’s tips will help you create a plan to effect change in your teams.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. ALLISON FABELLA
Twitter: @alli12
• Digital Audience Development Manager
• The Atlanta Journal-Constitution
– The south east’s largest newspaper
– One of the top 10 regional papers in the US
• Manage all strategic and tactical SEO & social
– All done solo
3. DO YOU EVER FEEL LIKE THIS GUY?
http://www.youtube.com/watch?v=uXMuWi0dUBc
4. FACT:
Over 40% of in-house SEO’s
*
operate without a staff
*SEMPO 2010 Salary Survey
6. 9 TIPS
1) Be the guru
2) Deputize your
champions
5) Buddy up with key
players
6) Define SEO in the
workflow
3) Train, train, and
train some more
7) Provide checklists
4) Leverage tools
8) Outsource
9) Set company goals
16. ID YOUR CHAMPIONS
• Look for folks who:
• Send you Search or social articles
• Utilizes your SEO office hours
• Like to talk Search
• Your eyes, ears, and advocates
• Every office has them
17. DEPUTIZE YOUR CHAMPIONS
• Make them co-trainers
• Involve in SEO
– Forward them articles
• Make them feel special
• Reward them
• Publicly send kudos; CC their boss
21. TRAINING
• EVERYONE gets SEO 101 primer
• Crucial stakeholders get additional tailored training
• Dev, designers, project mangers, content producers
• Peer to peer training is effective
– Tap your champions
• Bring in guest speakers & consultants
• “SEO” developers, designers, content producers
• In-house experts (i.e. Jessica Bowman
• Leverage webinars, videos (Fishkin’s White Board Friday)
25. ENTERPRISE TOOL FEATURES
•
•
•
•
•
•
•
Keyword research
Backlink analysis
Ranking data (universal search)
Workflow management
Analytics & Reporting
Competitive data
Social media integration
27. FRIEND #1:
PROJECT/PRODUCT MANAGER
• Your first line of defense
• Can help make sure SEO makes it into and REMAINS in the
project cycle
• Controls the meeting invite list
28. FRIEND #2:
LEAD DEVELOPER
• Holds the keys to the code
• Can watch for critical SEO elements
• Tip: Give them the keys to Webmaster Tools accounts
• Provides ownership of SEO
29. FRIEND #3:
LEAD DESIGNER/UX
• Can create placeholders for SEO elements in wireframes
• Can combat SEO-killing design concepts
• i.e. HTML5 vs. Flash
• Can prevent spider trap site architecture
31. SEO IN THE WORKFLOW
• Written documentation of SEO in lifecycle
• Saves time, frustration, money
• Work with project managers & developers
• Training is key
36. OUTSOURCING
• Good for workload “swells”
• Use for quickie needs
• Keyword research, content creation
• Use one-man (or woman!) shops
• Lower cost, no long-term obligations
38. COMPANY-WIDE GOALS
• ALL have skin in the game
• Helps create an SEO culture
• Relieves the sole burden on the SEO
• Less likely to have SEO requirements bumped from
project list
40. FINAL THOUGHTS
• You can’t do it alone!
• The buck STARTS – not stops – with you
• Everyone in your organization needs to own SEO
– Together you succeed or fail
• Your job is to:
*Train* *Evangelize* *Deputize* *Delegate* *Support*
*Inspire*... and do some SEO too