The document discusses 5 common SEO mistakes and provides solutions to address them. The mistakes are: using flash content without alternatives, improper use of robots.txt files, incorrect canonical tags, invalid sitemaps, and relying on link farms for link building. It provides examples of each mistake and recommends regular communication between teams, developer training, and documentation of issues as ways to prevent and address SEO problems.

1. SEO 911! 5 deadly SEO Mistakes (& solutions to fix or prevent them)

2. Allison Fabella SEO / Social Media Manager @alli12

3. Don’t let this happen to you!

4. It Takes a Village ...To Mess Things Up

6. “ Let’s Make THIS Site sizzle!” flash

7. What Your Exec Sees

8. What a Search Engine Sees

9. Good Solution: Speak Geek

10. Better Solution: Speak Money $$$ Dove’s Competitors

11. “ NOTHING’S Getting Past me’” ROBOTS.TXT

12. Yes. This STILL Happens

14. “ let’s backup Those URL’s” CANONICAL TAGS

16. “ I’LL TELL YOU WHERE TO GO” Sitemaps

18. “ trust me. I can hook You up.” Link farms

20. “ No worries. I’ve got It covered” Be the detective WHEN THINGS GO WRONG:

21. Start With What You Know

22. Do Your Detective Work

23. Culprit Caught rel=“canonical”

24. Problem Solved

25. “ we’ve got A situation here...” Crisis mode solutions

28. “ An ounce of Prevention...” Disaster prevention

32. “ I need backup. Now!” reference

35. Allison Fabella [email_address] 404-526-2246 TWITTER: @alli12 Thank You