The document discusses Martyn Reding's experience leading design teams from 1999 to the present. It describes his approach to research, discovery, definition, and delivery of projects. Some things that went well included establishing content strategy processes, product vision roadmapping, testing frameworks, and onboarding. Challenges included protecting himself, taking on too much too soon, intake management, and adapting leadership style. Current focuses are team safaris, integrating digital and physical design, mapping all touchpoints, and ongoing project work.

1. Building the wings,
during takeoff
Martyn Reding

2. Hello there

3. 1999 2019
Some background
Ad
agency
Digital
agency
2001 2017
Leading
designers
2003
Leading
team
2006
In house
team
2010

4. Research Discovery Definition Deliver
My approach

5. Research

6. Discovery
OneNote grab

7. Definition

8. Delivery

9. What went well

10. Content first
• Content strategist
Content production x3
UX Writer
• UX writing guide
• Publishing workflow
• Content strategy
• Platform strategy
What went well /

11. Product days
• Set out a product vision
• Building each roadmap, together
• Creating product vision-types
What went well /

12. Test & learn setup
• Shared space for all findings
• Hypothesis template
• The five flag system
• No losers or winners
Do you have a hypothesis?
(if so what evidence is it based on?)
What is the expected commercial benefit?
Does the test help us improve the user experience?
Have we done this before?
Does this precede anything on our roadmap?
What went well /

13. Onboarding
• Welcome packs
• Induction days
• Schedule of introductions
• Buddy system
What went well /

14. Speaking ‘business’
• Acronym dictionary
• Translations of ux ideas into
business terms
What went well /

15. Sharing headlines
• Getting our wins out in to
the world
• Sharing our journey
• Regular updates
What went well /

16. Prototyping the team
• Contract roles based on my
proposed team structured
• The team were placed out in the
open spaces
• Existing team members dropped
in to parts of the process
What went well /

17. What didn’t
go well

18. Protecting myself
What didn’t go well /

19. Went too soon
What didn’t go well /

20. Protecting our intake
What didn’t go well /

21. Owning projects
What didn’t go well /

22. Adapting my
leadership style
What didn’t go well /

23. Drones FFS
What didn’t go well /

24. What didn’t go well /

25. What we’re
doing now

26. Team safaris
What we’re doing now /

27. Bringing digital & physical together
What we’re doing now /

28. Mapping all touchpoints
What we’re doing now /

29. The work!
What we’re doing now /

30. The work!
What we’re doing now /

31. The work!
What we’re doing now /

32. The work!
What we’re doing now /

33. The work!
What we’re doing now /

34. To be
continued…

35. Thanks