This document discusses managing SEO as a middle manager and working with different teams. It identifies four key sections - product managers, developers, designers, and content producers. It provides scenarios where SEO is not considered and solutions. The document recommends establishing credibility, documenting successes, being omnipresent, setting goals/accountability, using checklists, training others, and compromising to achieve SEO harmony across teams. The overall message is that SEO at the middle management level requires leadership.