The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising spend in Europe was €30.7 billion in 2014, an increase of 11.8% from 2013.
- Display advertising grew the fastest at 15.5% and was worth €10.9 billion. Paid search grew 11.2% to €14.8 billion while classifieds grew 5.8% to €4.9 billion.
- Mobile display advertising grew 72.7% while online video advertising grew 39.3%. The UK, Germany, and France were the largest online advertising markets.