Local SEO – Small and Medium Business Focus
Local search is increasingly important for businesses and their online reputations. Become a trusted local business in your market and learn how to increase customer engagement through this session.
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Victoria Edwards
Geo-Target Your Content Marketing Efforts to Yield Better Search Results will cover SEO, content and social media changes in 2013, which affects how we develop hyper local content that affects overall online marketing efforts.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
Ethical search engine optimization(http://www.seofastservices.com/business-search-engine-optimization-benefits/)focuses on relevance and organic ranking. Search engine refers to the uses of optimization strategy, techniques.
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Victoria Edwards
Geo-Target Your Content Marketing Efforts to Yield Better Search Results will cover SEO, content and social media changes in 2013, which affects how we develop hyper local content that affects overall online marketing efforts.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
Ethical search engine optimization(http://www.seofastservices.com/business-search-engine-optimization-benefits/)focuses on relevance and organic ranking. Search engine refers to the uses of optimization strategy, techniques.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
The 4 Pillars of A Successful Digital Marketing CampaignJomer Gregorio
My PowerPoint presentation on The 4th EdukCircle International Convention on Marketing and Advertising "Marketing and Advertising Strategies in a Digital Media Environment"
See: http://www.edukcircle.com/#!marketing-and-advertising/c1obd
Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Geo-data for Search Marketing SEM & SEO - how to get accurate and affordable geo-localised data for search marketing. The challenges of getting accurate geo-data for targeted local search marketing. How to target long tail searches on search engines like Google and Bing using geo-targeted search keywords and ad copies.
Recently Big Hospitality (and their sister publication Restaurant Magazine) invited us to give a talk at their annual Digital Innovation Forum, at The Soho Hotel.
The presentation focussed on how restaurants can utilise localised, precision marketing; across a mix of digital channels, to reach new customers.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
The 4 Pillars of A Successful Digital Marketing CampaignJomer Gregorio
My PowerPoint presentation on The 4th EdukCircle International Convention on Marketing and Advertising "Marketing and Advertising Strategies in a Digital Media Environment"
See: http://www.edukcircle.com/#!marketing-and-advertising/c1obd
Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Geo-data for Search Marketing SEM & SEO - how to get accurate and affordable geo-localised data for search marketing. The challenges of getting accurate geo-data for targeted local search marketing. How to target long tail searches on search engines like Google and Bing using geo-targeted search keywords and ad copies.
Recently Big Hospitality (and their sister publication Restaurant Magazine) invited us to give a talk at their annual Digital Innovation Forum, at The Soho Hotel.
The presentation focussed on how restaurants can utilise localised, precision marketing; across a mix of digital channels, to reach new customers.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
7 ways you can use Facebook Custom Audiences to grow your business1000heads
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Increase Your Display Advertising with Image Optimization Boost Media
Display is an area of advertising that is largely untapped but has amazing potential for brands. We'll show you how to optimize your account by using paid search insights to build your own display strategy.
Precision Marketing for when you need more Marketing Horsepower. 3degreeZ Marketing
This deck is for companies who want to have success in their marketing programs across various channels (Social, email, PPC, Advertisement, Content, and others) and provides Strategic and program level tactics for success.
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
White Hat SEO can help in achieving top rankings for content created by bloggers, marketers & business related websites. Use this effective technique to successfully reach top rankings for each of your blog post.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Learn the fundamentals of creating an SEO strategy to support your blogging. Covering how to develop a strategy, how to plan and organize content and the must dos for developing content.
How to Plan an Integrated Content Marketing CampaignLoren Baker
This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
In this presentation you will learn how to build a content strategy, get buy in to develop more content for your business need, find ways to recycle your content and also tips on building your internal content marketing team.
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
Have you noticed an overwhelming feeling of fatigue in handling social media? This deck will cover what tactics and best practices you should focus on when dealing with social media and your clients. Learn on what to prioritize, what low hanging fruit you can find and what to not spend too much time on. If you want to learn how to handle managing social media in 2018 in a positive way, then this is the presentation for you.
Launching and monitoring your brand in social media should be planned out thoroughly before jumping right into it. In this presentation, you will find tips on creating your brand name, how to capture it in social, how to capture existing brand names in social and information on campaigns and creative ideas you can implement to increase community size and brand awareness.
How to Prepare & Succeed in Social Media Customer ServiceVictoria Edwards
Social Media is one a primary tool brands use nowadays to help your customers get the best support they need. It is also a big part of your search engine optimization efforts and should be taken seriously and also helps you control your brand's message.
In this presentation, you will find best practices into developing standard operating procedures, tips on setting up local and social media profiles appropriately, in addition to sharing best practices and examples of how social media responses should be executed.
Social Media Tools Used for Emergency Management Victoria Edwards
Learn best practices, tools and insights in getting your business prepared for an emergency and how you can utilize social media tools and information to get out the information you need to during times of crisis.
In this presentation you will find tips and tricks on how to educate your C-Suite on content marketing, getting buy in from employees so they develop content for you as well as best practices with blogging onboarding.
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
Having a blog for your business can bring so many benefits when it comes to promoting your brand, building engagement and increasing traffic to your website.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
11. What Did Hummingbird Do?
• Affected 90% of searches
worldwide
• Hummingbird allows the
Google search engine to
better do its job through an
improvement in semantic
search.
12.
13. • How to better understand the
user and their intent of what
they are searching for.
Semantic Search
14. As conversational search becomes
the norm, Hummingbird lends to
understanding to the intent of
terms used in a query.
22. What is it?
• Along with standard search results
for their query, the user will also
get a live scrolling feed of public
Google+ posts bearing the
hashtag searched for and links to
those hashtag feeds on Twitter and
Facebook.
29. “Content marketing will move
from buzzword to mature
marketing movement in 2014.
From an SEO perspective, Google
will be looking at companies that
have robust content marketing
efforts as a sign that they're the
kind of business Google wants to
support.”
~Jayson DeMers
Search Engine Watch
30. Advantages of a Good
Content Marketing Strategy
• Regular, helpful content targeted at your
audience.
• Social signals from regular sharing and
engagement.
• Freshness or signs that your site is alive and
growing.
• Increasing authority connected to your
body of work.
33. Keyword Strategy
• Where do the people live
that you’re trying to target?
• Build out keyword list (10-20)
• Core keywords + location
34. Health Insurance +
Location
• Focus on brand
Florida Blue Center Tampa
Florida Blue Center Jacksonville
• Focus on non-brand
Health insurance Tampa
Health insurance Jacksonville
39. Content Calendar
• Title of content (add location)
• Keywords (Geo-focused)
• Platform (social, web, blog,
podcast…)
• Audience
• Date
40. Build Out Content
• Build out valuable content utilizing
those keywords
• Types of content
• Web pages
• Blogs
• Whitepapers
• Video
• Presentations (Slideshare)
• Podcasts
Today I am going to talk about how to geo target you content marketing efforts to yield better search results,
My name is Victoria Edwards and I work for Florida Blue as their Digital Marketing Strategist. I am in charge of content creation, management and optimization for their English and Spanish blogs. I also help build out content on their main website not only to attract the consumer, but to attract the search engines
This is where you can find me on the interwebs
When I am not working for Florida Blue, I blog for various publications and also speak at various conferences.
Here is an overview of what I will be talking about today, so let’s get started!
2013 was a very busy year for SEO, Content Marketing and Social Media
A lot happened last year, but the 3 things that I will cover are a brief background into algorithm updates, what changed with search for marketers and one social media update, which was hashtag search.
In 2013, there were no fewer than 15 noteworthy algorithm changes in addition to several minor updates. Noteworthy is the key, however, Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
There were various updates to Google’s existing panda and penguin algorithms.
Just to give you some background, the original Panda update was released in 2011, which was a content quality filter. The update lowered the rank of low quality sites.
The next one was Penguin which happened in 2012. A year later, we saw the Penguin update, which targeted suspicious links, such as paid links or the use of link networks. Thousands of domains were hit by these tweaks.
In 2013 Penguin and Panda had their own unique updates along with another big update in 2013.
This was Hummingbird and was one of the bigger ones.
People were curious how big this update was. The best way I read was think of it as a 1950’s car, removing the old engine and replacing it with a new one.
As people start to search the web as a conversation, Google tries to learn what your intent is to better serve you up content that you want.
In 2013, Google decided to enable secure searching for all users.
This means that organic traffic from Google can no longer be tracked at a keyword level. Unfortunately, we lose a lot of valuable information about our visitors because of this ‘minor’ change. In 2014, it will be more difficult to optimize your site for relevant keywords
The introduction of Hashtag Search adds another element to the SEO timelines. Google now shows hashtags from Google Plus posts and links to the hashtag feeds on Twitter and Facebook in the search results. For marketers, hastags offer branding and authority opportunities. Likewise, hashtag search again reveals the value Google places on Google Plus. With this update, it appears that alignment among digital marketing channels is more important than ever.
What does this mean for 2014?
Google likes to see that you’re consistent in your content delivery and that you’re providing unique, interesting content to your consumers.
Ask yourself questions like where do people live that you are trying to target?
Build out a list of brand and non brand of around 10-20 keywods
What are your core keywords? Add the locations to those core keywords.
What are core keywords?
For example “Florida Blue” and “Health Insurance” are core keywords.
From there you can build out longer tail keywords, but adding your location in there. For example “florida blue center tampa” or “health insurance Jacksonville”
In your content calendar make sure you’re adding a section for location, if you’re targeting different areas. This will keep you better focused when developing content.
Make sure your location content is placed within this content area
Build out various keywords sets based on your location
Use those keywords in content consistently
Develop Content Around Your Audience
Personas
Value Content
Location
Promote in social media
Google Places for Business
Paid Ads
Facebook
Twitter
LinkedIn
PPC
http://www.r2integrated.com/news/blog/how-to-rank-locally-with-seo-strategy-tactics-measurements
Content Calendar
Off page content
On page content
Develop your FAQ’s with
Make sure your meta data is focused on your locations! Luckily Florida Blue has our location within our brand name! That still doesn’t make it very easy though