The document discusses strategies for utilizing social channels to leverage SEO links. It recommends deciding on relevant content to publish based on current activities, market research, and brainstorming. Content should then be promoted through outreach and social media. Any social SEO efforts should be integrated with the company's overall marketing strategy and create value for users, rather than just focusing on followers. Competitor analysis on highly shared content may provide better insights than their raw links. The document also provides examples of how specific companies, like Vue Cinemas, have successfully implemented social SEO strategies.