Speakers:
Seth Besmertnik, CEO, Conductor, Inc.
Kristopher Jones, President & CEO, KBJ Interactive
Thursday, March 24, 2011
SES NYC
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors' game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you'll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Josh Bachynski is an academic and Ethicist with over 16 years watching Google. He is currently making a documentary about how Google has hurt small businesses, mostly unnoticed, called “Don’t Be Evil: Google’s Secret War”, and is authoring a book about ethics and morality called “The Zombies” which seeks to outline how our world population is currently infected with a mind-controlling virus forcing us to be sad, angry, and unethical (happy days!). He may be found @joshbachynski on teh’ Twitters.
Josh is a very emotional speaker, you might agree or disagree with him but you will never be bored. His opinion is very often controversial, but his Technical SEO ability is absolutely impeccable.
About Webinar
This is a second part of a complete How-to do SEO in 2016 including all the new ranking factors and major changes for 2016.
Without careful and thoughtful IA, your Content Strategy and UX will suffer. Let's explore the relationship between Content Strategy and IA in a digital agency.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
What B2B Marketers Know and B2C Marketers Need to Learn | Phil Fernandez – CE...Conductor
Buying Journeys. Relationships. Conversations. The idea of nurturing a customer from their first click through a purchase and beyond is all in a day’s job for a B2B marketer. So why is this relevant for today’s B2C marketer? Simply put – it’s all about the need for engagement.
B2C marketers have spent more than a decade mastering the arts of display advertising, SEM, social activation, and “programmatic”. And maybe it worked; you got the click! But now what? Marketers must learn see that first instant of interaction as the start of a long term engaging conversation, not the successful end point of a traffic acquisition strategy.
It turns out that B2B marketers, using today’s generation of marketing automation and engagement marketing applications, have gotten very good at building long-term engaging relationships with buyers spanning the full range of digital, social, and mobile channels. Marketo’s CEO and President Phil Fernandez share his insights on what B2C marketers can learn from their B2B colleagues (and maybe a few things that B2B marketers can learn too!).
SMX West 2012 | Nathan Safran: "Life in a [Not Provided] World"Conductor
Google no longer passes the search terms visitors used to get to your site…in some situations. So how can you know what’s working in your SEO efforts if the keywords are “not provided?” You’ll leave this session knowing the implications of this very recent Google change and tactics for coping.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Josh Bachynski is an academic and Ethicist with over 16 years watching Google. He is currently making a documentary about how Google has hurt small businesses, mostly unnoticed, called “Don’t Be Evil: Google’s Secret War”, and is authoring a book about ethics and morality called “The Zombies” which seeks to outline how our world population is currently infected with a mind-controlling virus forcing us to be sad, angry, and unethical (happy days!). He may be found @joshbachynski on teh’ Twitters.
Josh is a very emotional speaker, you might agree or disagree with him but you will never be bored. His opinion is very often controversial, but his Technical SEO ability is absolutely impeccable.
About Webinar
This is a second part of a complete How-to do SEO in 2016 including all the new ranking factors and major changes for 2016.
Without careful and thoughtful IA, your Content Strategy and UX will suffer. Let's explore the relationship between Content Strategy and IA in a digital agency.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
What B2B Marketers Know and B2C Marketers Need to Learn | Phil Fernandez – CE...Conductor
Buying Journeys. Relationships. Conversations. The idea of nurturing a customer from their first click through a purchase and beyond is all in a day’s job for a B2B marketer. So why is this relevant for today’s B2C marketer? Simply put – it’s all about the need for engagement.
B2C marketers have spent more than a decade mastering the arts of display advertising, SEM, social activation, and “programmatic”. And maybe it worked; you got the click! But now what? Marketers must learn see that first instant of interaction as the start of a long term engaging conversation, not the successful end point of a traffic acquisition strategy.
It turns out that B2B marketers, using today’s generation of marketing automation and engagement marketing applications, have gotten very good at building long-term engaging relationships with buyers spanning the full range of digital, social, and mobile channels. Marketo’s CEO and President Phil Fernandez share his insights on what B2C marketers can learn from their B2B colleagues (and maybe a few things that B2B marketers can learn too!).
SMX West 2012 | Nathan Safran: "Life in a [Not Provided] World"Conductor
Google no longer passes the search terms visitors used to get to your site…in some situations. So how can you know what’s working in your SEO efforts if the keywords are “not provided?” You’ll leave this session knowing the implications of this very recent Google change and tactics for coping.
Power Hour: 50 Actionable SEO Tips & TricksConductor
Mike Tirone, Digital Marketing Search Strategist at R2Integrated, Pat Reinhart, Manager of SEO Services at Prime Visibility, and Joe Taylor, Strategic Customer Success Manager at Conductor squeezed 50 tips into just 45 minutes with this SEO Power Hour at C3. Hearing from both agencies and brands, you’ll leave these slides stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
SES Chicago 2012 | Seth Dotterer: "The Age of Big Data and the Modern Marketer"Conductor
The shift of marketing dollars online and the increasing role of social media have ushered in the era of Big Data - where marketers must effectively mine and analyze massive amounts of data and respond to changing business needs instantly. While most marketers today are well versed in the metrics of their online marketing channels, far fewer are leveraging their 'Big Data' across all digital marketing channels for cross-functional insight into customer behavior, to gain efficiencies across all channels and to grow traffic and revenue.
Key takeaways include:
- The impact Big Data will have on the modern marketer - forcing professionals to become part marketer, part Chief Information Officer
- How to leverage the latest advancements in technology to gather, analyze and react to new consumer behavior uncovered by Big Data with an emphasis on visibility, optimization and automation
Download the presentation materials by: http://www.conductor.com/resource-center/presentations/ses-2012-age-big-data-and-modern-marketer
Why Mobile, Why Now? | John Shehata – Executive Director of Search & Social M...Conductor
Now is the time for a mobile search strategy! Join John Shehata, ABC News’ Executive Director of Search & Social Media, as he reveals his own personal arsenal of mobile SEO guidelines, best practices, and tools of the trade. Learn actionable takeaways to wow your team with when you apply them to your own search programs.
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"Conductor
C-level executives have become increasingly interested in seeing tangible search metrics tied to business objectives and returns. And with good reason - natural search is the most important inbound marketing channel, outperforming paid search 2:1 and social media 4:1. As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of accountability and predictability as paid search has intensified. In order to do so, they must have advanced tools and technologies in place to measure the return on investment of their SEO efforts, drive executive visibility and buy-in for natural search budget and headcount, and create a predictable model for revenue growth from natural search.
These presentation materials are from a session moderated by Simon Heseltine (Director of SEO, AOL Inc.), and presented by Seth Besmertnik (CEO, Conductor, Inc). Chuck Price (President & CEO, Measurable SEO) also presented in this session. The download at http://www.conductor.com/resource-center/presentations/seo-boardroom-tangible-search-metrics-ses-ny-2013 includes:
-Seth Besmertnik's presentation from the session
-An SEO Budget calculator to quantify the case for resources to management
-Information about Workspaces in Searchlight to report success to your organization
Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specia...Conductor
Join Sushma Tayur, Marketing Specialist Advisor at FedEx Services as she discusses how to her organization manages content on both the local and the organic sections of their site. Learn how you can take control of your local search results and turn these keywords into targeted, precise, and highly effective results.
Measure and Optimize Paid and Organic Search TogetherConductor
Presented by:
Seth Besmertnik, Conductor CEO and Billy Mungovan, Adobe Sr. Director, Visitor Acquisition
Wednesday, March 9, 2011
Adobe Omniture Summit 2011
Seth and Billy introduce the first-ever paid and organic SEM solution from Adobe and Conductor. Its groundbreaking integration lets you automatically improve your combined paid and organic search marketing results based on your existing underlying SiteCatalyst data. In this presentation, you will learn how this exciting new SEM solution:
-Measures paid and organic rank, clicks and most importantly, revenue in one report
-Automatically optimizes paid bids based on fluctuations in your organic rank
-Expands paid keyword sets based on organic traffic and competitive input
Driving Value Through Video - Michael Weissman – General Manager, Creator Pla...Conductor
Everyone is telling you to invest in video, but how do you craft a successful campaign? Seasoned professional and General Manager of Vimeo Michael Weissman provides insight into the different ways video can drive value for your business. Discover how iconic retailers, both online and brick and mortar, incorporate video marketing strategies to develop meaningful relationships with their audiences worldwide.
The Paradox of Exceptional Marketing | Rand Fishkin – Founder, MozConductor
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
If you want to download this presentation, you'll need this font to view it correctly: https://seomoz.app.box.com/s/k682p95xpvblvkzg6iwg
By the Numbers: The ROI of Earned Media | Robin Smith – Manager of Internet M...Conductor
Budget and ROI are the biggest blockers for most B2B organizations to invest in SEO. However, those companies willing to make the investment are most certainly reaping the benefits. From roping in new audiences to advancing the sales cycle, get tips on how you can demonstrate the value and ROI of earned media internally within your organization.
Building a Global Center of Excellence | Antonio Espinoza – Director of Digit...Conductor
Developing a winning SEO program and daily management process is tough. Developing this for a $20B corporation, with over 300 legal entities, while operating in all parts of the globe is a true challenge. Over the past few years Danaher has partnered with Conductor to build a winning Digital Marketing Center of Excellence for our top Operating Companies. View this presentation by Antonio Espinoza, the Director of Digital Marketing at Danaher, to learn the steps they took and the knowledge they gained in the process.
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
Despite relying on SEO to continually be a top-performing channel, it is typically the most underinvested and misunderstood role. Yet tackling SEO with a lack of resources, executive buy-or departmental alignment is a common challenge for organizations both large and small. So what can you do? Take charge! In this session, you’ll discover what it takes to make progress despite the lack of a dedicated team, how to introduce the SEO channel as a contributor with a positive impact and finally how to successfully build a case for a search resource to achieve organization effectiveness.
The Future of SEO (in conjunction with SEMPO)Conductor
Technology is fundamentally changing the way SEO is practiced. Download Conductor’s webinar with Nathan Safran, Senior Research Analyst, to learn:
View the replay and download this presentation to learn:
-What are marketers' attitudes towards SEO in terms of budget, metrics and keyword management?
-What are the key stumbling blocks that keep the SEO from scaling their keywords and achieving success in natural search?
-How is technology enabling the SEO to focus on high-impact revenue producing activities?
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
John Shehata, Condé Nast
New content isn’t always the answer. Condé Nast’s Pine Tree project optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
SEO Competitive Research
1. Competitive Research
Kristopher B. Jones
Founder / CEO of KBJ Capital
Founder and Former President / CEO of Pepperjam
Author, “SEO Visual Blueprint”
2. About Kris
• Founder of Pepperjam, a full-service internet
marketing agency / affiliate network sold to GSI
Commerce (NASDAQ – GSIC) in 2009
• Best selling author of “SEO Visual
Blueprint” (Wiley – 1st ed. 2008, 2nd ed. 2010)
• Founder of KBJ Capital, an early stage
technology angel fund (i.e. APPEK Mobile Apps,
Highlighter.com, VigLink.com, Yumm.com)
• Internet Marketing Consultant / Overpaid Public
Speaker; New Venture is Supposedly Imminent.
3. Why Do Competitive Research?
• Identify your competition; benchmark for SEO /
PPC purposes
• Better understand your competition for purposes
of optimal resource allocation
• Gain insights into trends; identify opportunities
• Save time; Create efficiencies
• Duplicate success; Avoid failure
• It’s fun!
• Sometimes too much fun!
4. Search-Based Competitive Research
• Helps you understand what, why, and how high
your competition ranks for specific keywords
• SEM / SEO competitive research tools are a
great source for keyword generation, as well as
comparative analysis (How you rank for specific
keywords versus competition)
• Provides insight into keyword popularity and
serves as a measure of duplicating rankings
• Using the following “retail” tools will save you an
extraordinary amount of time and resources
5. Trend Analysis with Google Trends
• Serves as a great resource for you to identify all types of
trends; trends allow you to anticipate demand and take
action before your competitors do
• Provides relative data on how often a particular search-term
is entered relative to the total search-volume across various
regions of the world, and in various languages.
• Google Trends is a great place to begin thinking about
competitive research; it gets the juices flowing
• DEMO - http://www.google.com/trends
6. Search Trend Data with Google
Insights for Search
• More advanced version of Google Trends; Provides
insights into the search terms people have been entering
into the Google search engine.
• Unlike Google Trends, Google Insights for Search
provides a visual representation of regional interest on a
country's map.
• It displays top searches and rising searches that may
help with keyword research. Results can be narrowed
down with categories that are displayed for each search
terms.
• DEMO - http://www.google.com/insights/search
7. Keyword Research with KeywordSpy
• Allows you to perform keyword research based on what
keywords your competition is bidding for on a pay-per-
click basis, as well as what keywords your competition
ranks for organically on major search engines.
• Offers real-time keyword tracking technology which
allows you to easily assess the effectiveness of your
keyword ranking, which in turn can influence your
keyword research strategy.
• Offers limited free version; Prices range from $90 up per
month.
• DEMO - http://www.keywordspy.com
8. Keyword Research with KeyCompete
• KeyCompete is an online keyword research tool
that identifies the keywords your competitors are
using in their pay-per-click campaigns.
• KeyCompete also identifies the competition that
is bidding on your keywords.
• Pricing ranges from $19 per day to $300 per yr.
• Popular tool with affiliate marketers
9. Analyze Your Competition with
SEMRush
• Shows you how well you rank for specific keywords
versus your competition (PPC & SEO)
• Provides estimates of keyword popularity
• Includes international competitive research data
• Offers limited free version / monthly plans start at
$49.95
• DEMO – http://www.semrush.com
10. Analyze Your Competition with
Compete.com
• Allows you to analyze your competition, including
the keywords your competitors rank for on search
engines, as well as how Web site users interact with
your competitors’ Web sites.
• Compete’s large data set is made possible through
the distribution of the Compete toolbar, which
collects information as a user surfs the Web
• Limited free version; Costs $199 and up per month
• Learn more at http://www.compete.com
11. “Other” Research Tools that Deserve
Your Attention
• Google Keyword Suggestion Tool -
https://adwords.google.com/select/KeywordToolExternal
• Wordtracker Keyword Suggestion Tool -
https://freekeywords.wordtracker.com/
• SEObook Keyword Suggestion Tool -
http://tools.seobook.com/keyword-tools/seobook/
• Facebook / Twitter / Delicious / Reddit / Digg
12. Building Links: Evaluate Potential
Linking Partners
• One of the most effective ways to find potential
quality link partners is to mimic the efforts of your
most successful competition.
• However, not all links are created equally, so
you should evaluate each potential linking
partner for quality. This can be accomplished by
analyzing numerous link-quality factors.
13. Determine Link Popularity and Analyze
Backlinks with Open Site Explorer
• Provides high level data on a range of metrics,
including page authority, domain authority, linking
domains, anchor text distribution, and a range of
other important link analysis data
• Free version provides limited data; part of the
SEOmoz premium family of tools; offers a 30-day
free trial and plans range from $99 per month up -
http://www.seomoz.org/plans
• DEMO - http://www.opensiteexplorer.org/
14. Enterprise Competitive Research Tools
• Enterprise tools are used primarily by large
corporations and agencies. Tools range in price
from a few thousand dollars per month up and
include competitive intelligence on the internet’s
most popular Web sites.
• Enterprise tools are derived from very large data
sets and tend to be highly functional versus retail
tools.
• Enterprise examples include ComScore,
HitWise, Adobe’s Omniture, and Conductor
15. Other Competitive Research
• Google Analytics – mine your own data!
• Google News Alerts -
http://www.google.com/alerts
• FlipBoard (for the iPad) and other news
aggregators
• Neilson helps media companies better
understand viewers, listeners and the industry as
a whole.
• Industry conferences
16. Now what?
• “It's not what you know, it's what you do with what
you know.”
• Competitive research is fun, but you can suffer from
Paralysis of Analysis or over-analyzing (or over-
thinking) a situation, so that a decision or action is
never taken, in effect paralyzing the outcome.
• In short, my recommendation is to take action in
baby steps; Understanding that solid, actionable
competitive research is integral to your success, but
shouldn’t dictate your every move. J
17. Thank you!
• Stay in touch with me!
• I blog @ www.krisjones.com
• E-mail - kris@krisjones.com (I answer all emails)
• Twitter @krisjonescom
• Facebook - www.facebook.com/krisjonescom
• Linkedin – www.linkedin.com/in/internetceo
• My book “SEO Visual Blueprint” is available in all
major bookstores, online, and digitally on the Kindle
19. Founded in 2005
Most Widely Used Enterprise SEO platform
Optimizing Over $3 Billion Worth of SEO revenue
Powering SEO for Over 100 Leading Brands
Largest SEO Technology Company in the World
Tweet @conductor
21. ”…who are my search
competitors?”
Understanding who your traditional and non-traditional
competitors are is the first stage of a long term competitive
intelligence strategy
Google Operator SEMrush
Tweet @conductor
23. ”…where is my competitive
keyword overlap?”
Determining the competitive overlap is a sure fire way to
begin identifying new opportunities and tracking your
competitive progress
SpyFu Kombat
Tweet @conductor
24.
25. ”…why are my competitors
outranking me?”
Intelligence into the search strategies of your competitors
gives you the power to make accurate business decisions
and stay ahead of the curve.
Yahoo SiteExplorer Backlink & Anchor Text
Analysis
Tweet @conductor
28. ”…can competitive intelligence
help me get investment for
search?”
Analyzing how much your competitors invest in search and
resources they have will help you build a business case for
search.
Conductor Share of Search Report Linkedin
(Free Resource)
Tweet @conductor
29. ”…how do I balance my natural
and paid competitive
strategies?”
Integrate your paid and natural platform to maintain high
rankings and keep the edge in search while your
competitors use up resources and budget.
Google AdWords Keyword Paid & Natural Integration
Research Tools
Tweet @conductor
30. Download All Todays Material From
conductor.com/sesny-2011
Got a Question?
Twitter @besmertnik
or
Call 1.888.9CONDUCT
Tweet @conductor