This document discusses how organizations will need to adapt to succeed in a new era defined by rapid change, collaboration over command and control structures, and where customers, employees and stakeholders have unprecedented power. It outlines 8 steps organizations should take: 1) develop a clear strategic plan and priorities, 2) differentiate your niche and brand, 3) be authentic and transparent, 4) use the right social media and technology platforms, 5) leverage the right expertise and resources, 6) build engaged networks, 7) provide valuable, relevant content like video, and 8) utilize smart analytics and engagement tools. The key is adopting this new paradigm and different ways of working to thrive in this new world where technology and culture are converging.

1. 3rd
the new paradigm How Will
a new era of organizations will emerge Organization’s
that adopt different ways of doing things
Succeed ? 1

2. challenge : trends = rapid change
2

3. “The greatest
obstacle to
progress is not
ignorance. It’s
the Illusion of
knowledge. “
-Daniel Boorstin
3

4. ethos
the distinctive spirit of a culture
4

5. command & control vs. collaboration
5

6. why ethos matters - talent attraction
the age of transendence
6

7. 7

8. gary vaynerchuck
8

9. you must adopt the new reality
9

10. 10
4

11. “everyone is going to be in
customer service”
11

12. the days of b.s. are OVER
the technology leverage
remember 19 year old “dude”
“trying too hard to close”
12

13. Challenge
planting seeds - long term - you’ve got to care
13

14. Challenge
picking fruit - short term - it will come
14

15. a new world
technology meets culture
15

16. get these books and read them as good information sources
16

17. the new organizations 17

18. key to the new
business modality
•why ? customers,
employees and all
stakeholders have
unprecedented power :
you CAN NOT hide
18

19. where technology, culture & stakeholders converge
19

20. How ?
20

21. 8 “to dos”
21

22. #1 a game plan 22
23

23. Rita Mcgrath - accept the new
paradigm - make it a priority !
23

24. don’t measure with a micrometer mark with a
paint brush and cut with an axe
24

25. #1 a Plan ?
• google: social strategy: “getting
your company ready”
slideshare.net
• google: “8 success criteria for
facebook page marketing”
slideshare.net
• most people fail to “THINK” what
are you trying to do?
• research & define outcomes
• resource - involve everyone
25

26. #2 differentiate - niche - how r u different ? 28

27. does it matter how they feel ?
27

28. #2 Differentiate
•define your BRAND
•how are you different ?
•who is your target market ?
•become a RESOURCE
•do YOU resonate ?
•are YOU ENGAGING ?
28

29. #3 be real 29
31

30. #3 - be Authentic,
Credible, Transparent
•BUYERS DO NOT trust
advertising any longer
•customers want to feel like
they are getting what is REAL
•your job is to EDUCATE,
inform and SERVE
•DO NOT hide behind a brand
30

31. 31

32. #4 right platforms 32
37

33. #4 Right Platforms
•customized content
•enterprise tech platforms
•facebook
•twitter
•linkedin - b2b
•youtube
33

34. open source
web site platforms
34

35. C U S T O M I Z E
social platforms - get these customized
35

36. #5 get the right resources 36
47

37. #5 Right Resources
• expertise isn’t hard to find
• its not that expensive
37

38. 38

39. 39

40. 40

41. #6 build the network 41
53

42. #6 give to get -
engage
•join communities
•identify influencers
Customer Service
•share information Is For
Everyone
•contribute original works
•give love unconditionally
42

43. #7 be cool - content 43
55

44. #7 Cool Content
•find sources - rss
feeds other bloggers
or influencers
•partners supply or co-
create content
•video video video
•what is relevant, new &
fresh
44

45. VIDEO CONTENT
produce your own video
45

46. produce video content - produce
46
gaming - engage

47. #8 use smart tools 47
61

48. your business
48
63

49. Finally
49

50. “The greatest
obstacle to
progress is not
ignorance. It’s
the Illusion of
knowledge. “
-Daniel Boorstin
50

51. For all the challenges
be optimisic
51 think different

52. is up to us......its up to you
52

53. finally - think different .......
53

54. 54