1) The group was assigned a project to create a video implementing concepts from social psychology. They filmed scenes showing social influence, first impressions, motivation, observational learning, and self-efficacy. 2) In the video, Michelle stops studying to go shopping after being influenced by Alfred and Sheng Zhe. They form a positive first impression of Kimberly upon seeing her studying. Alfred, Michelle, and Sheng Zhe decide to study after being extrinsically motivated by the goal of achieving good exam results. 3) They learn about studying by observing Kimberly. In the final scene, they enter the exam confident in their abilities, demonstrating high self-efficacy.

1. 1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
SOCIAL PSYCHOLOGY (PSY0103)
FINAL PROJECT VIDEO CLIP REPORT
GROUP MEMBERS:
NG SHENG ZHE 0323830
KIMBERLEY FAY BERNARD LO 0324237
MICHELLE TUNG MAN KAYE 0324175
ALFRED TI CHENG JIE 0323537
GROUP SESSION: MONDAY (8AM-10AM)
LECTURER: MR. SHANKAR
SUBMISSION DATE: 1ST FEBRUARY 2016

2. 2
Contents
1. ACKNOWLEDGEMENT…………………………………………………………………………………………………3
2. INTRODUCTION ………………………………………………………………………………………………………….4
3. METHOD …………………………………………………………………………………………………………………….5
4. DISCUSSION ………………………………………………………………………………………………………………..6
5. APPENDIX ………………………………………………………………………………………………………………….11
6. REFERENCES ………………………………………………………………………………………………………………12

3. 3
Acknowledgement
As an acknowledgement, we would like to thank and acknowledge everyone who
were involved in the filming of this project. The patience, knowledge and effort given in the
making of this project is what the final project a success in completing it.
Also, we would like thank our lecturer, Mr. Shankar for his effort in preparing the
lectures for all of us and also guiding us throughout the project as without his guidance we
would not be able to complete this project properly.
Lastly, we would like to thank our cameraman, editors, scriptwriters as well as our
group members who were also the ones acting. The time, effort and sacrifice that was given
from them was what really made the final project a success for all us.

4. 4
Introduction
In this assignment, we were assigned in a group consisting of 4 students and are
required to make a social psychology conceptual video clip as well as a presentation that
implements 5 different concepts that are from each chapters. Through this assignment, it
aims to allow the students to learn and understand the connections among each of the
concepts and theories within psychology. Also, this assignment thought us how to implement
the concepts and theories that we have learned from each lecture that we were taught in
class.
Furthermore, the concepts we chose were all acted out by group members. Before
we started filming our video, we had discussed in a meeting among our group members
about our storyline and script. The concepts that were applied in the video are social
influence, first impression, motivation, observational thinking and self-efficacy.
Lastly, throughout meetings and filming done together, we as a group are able to
understand more about the concepts that we have used better in a more social context.

5. 5
Method
Apparatus and materials used
Iphone 6 was used to record the whole video as we had tried using Iphone 6 to record the
other videos before and the results were amazing. Props like stationeries, books and
smartphones were used in the video to make the video more realistic.
Procedure
1) 25th January 2016 : We gathered at university and had our first meeting. We discussed the
storyline and modified it together. We gave our opinion about the concepts that were
needed to be used in the video. We also wrote the script together so that we we know what
we should say and act in the video. After finish discussing, we started to film our video as we
were free. We choose the suitable venue to record the video. 75% of the video was
completed filming on that day.
2) 30th January 2016 : We gathered at university to have our second meeting. We gathered
outside the classroom to film the last scene of our video. We discussed how we should act
and say in the video. After finish filming, we separated the report into few parts and
distributed to everyone.
3) 31th January 2016 : We discussed about some minor improvements to the video and
report online. Everyone sent in their part to compile as a report. Presentation slides and
video were also done on the same day.

6. 6
Discussion
We discussed about the storyline, script, concept with definition and examples in a group.
1) Storyline
Oneday, Alfred and ShengZhe was sitting on a table playingtheir smartphones. ShengZhethen
suggestedAlfred to go shopping. Asthey walked by Michelle, they saw her studyingalone. Michelle
askedthem aboutwhere they were going andAlfred told her that they were going shopping. Alfred
askedMichelle whether she wants tojoin themor not. Michelle then decided to stopstudyingand
hangout with them.
Onthe other hand, asthree of them were headingto the car park, they noticed Kimberly studying
outsidethe library. Kimberly askedthem aboutwhere they were going andShengZhe told Kimberly
thatthey were going shopping. ShengZheaskedKimberly whether shewould like tojoin thembut
Kimberly rejected his invitationand decided to continuestudyingfor finals. Three of themleft after
sayinggoodbyetoKimberly.
Subsequently, Alfredchanged hismind andtold Michelle andSheng Zhe thatwhy notthey study
earlier for their finals as well. Alfred suggestedthem to go study withKimberly, they thoughtfora
while andagreed.
Untilthe examination day, fourof themgathered outsidethe examination room. They were studying
their notes in their smartphone. Lastly, they gainedconfidence by encouraging themselves. They went
into the examinationroom and they believed that they will achieve a better result.

7. 7
2) Script
K – Kimberly
M – Michelle
A – Alfred
S – Sheng Zhe
Scene1
M sits at a table studying.
A and S sits at a table while playing with their smartphones.
S : Let’s go to shopping.
A : Okay!
A and S walk by M.
A : Hi, Michelle.
M : Where are you guys going?
A : We are going shopping. Do you want to join us?
M : Sure!
Scene2
K studies at a table outside the library.
M, A and S walk by and K notices them.
K : Where are you guys going?
S : We are going shopping. Do you want to join us too?
K : Oh sorry, I can’t go because I need to prepare for my finals.
S : Oh okay then, bye!
M, A and S leave and K goes back to study.
Scene3
M, A and S continue walking and A realises something.
A : Hey guys, why didn’t we study earlier like Kimberly?
M and S stop walking.
A : Hey guys! I suggest we go to study together with Kimberly.
M and S thinks for a while.

8. 8
M : Okay sure!
S : Let’s go.
Scene4
M, A and S sit down at K’s table.
K : Why are you guys coming back?
S : We are here to study.
K : Oh okay.
Scene5
Everyone gathers outside the examination room.
Everyone is studying while thinking.
K : (thinking) I can definitely do this.
A : (thinking) I can do it!
M : (thinking) I am sure I am going to ace in this exam!
S : (thinking) I will get a better result this time.
S looks at his watch.
S : Let’s go guys, it’s time for exam.
Everyone enters the examination room.

9. 9
3) Concept
1) Social influence
Definition: The process by which one’s thoughts and actions are affected by others
Concept description: Social influence takes many forms and can be seen in conformity,
socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.
Example: When Michelle was studying, she was influenced by Alfred and Sheng Zhe and
decided to go shopping with them and gave up in studying.
2) First impression
Definition: The event when one person first encounters another person and forms a mental
image of that person
Concept description: First impressions are not deliberate, they are not formed by watching
others’ actions. They may be instantaneous and research finds that impressions are made
after only .10 seconds.
Example: When Michelle, Alfred and Sheng Zhe saw Kimberly studying, they assumed
Kimberly was a hardworking girl.
3) Extrinsic motivation
Definition: Taking a certain action in response to external pressure or obligation
Concept description: Action might be done to avoid punishment or earn a specific reward
and it can actually inhibit behaviors if used at the wrong time. Preferences for tasks that are
intrinsically or extrinsically rewarded are influenced by culture.
Example: Michelle, Alfred and Sheng Zhe decided to go back to study instead of going
shopping because they thought that they should study earlier to get a good result in the
examination.

10. 10
4) Observational learning
Definition: Watching others engage in behaviors and then repeating those actions
Concept description: Observational learning can explain how we acquire attitudes, fears,
opinions, or specific behaviors.
Example: Michelle, Alfred and Sheng Zhe saw Kimberly studying, therefore they decided to
study like her.
5) Self efficacy
Definition: Your belief in your ability to achieve certain goals
Concept description: According to Albert Bandura (1977), people with high self-efficacy see
difficult tasks as challenges and people with low self-efficacy see difficult tasks as something
to be avoided.
Example: Everyone was confident and they believed that they will do well in their
examination.

11. 11
Appendix

12. 12
References
1) How Does Extrinsic Motivation Influence Behavior? (n.d.). Retrieved January 31, 2016,
from http://psychology.about.com/od/eindex/f/extrinsic-motivation.htm
2) How Does Extrinsic Motivation Influence Behavior? (n.d.). Retrieved January 31, 2016,
from http://psychology.about.com/od/eindex/f/extrinsic-motivation.htm
3) Self-Efficacy: Why Believing In Yourself Is So Important. (n.d.). Retrieved January 31, 2016,
from http://psychology.about.com/od/theoriesofpersonality/a/self_efficacy.htm