The document is a report submitted by a group of students for their social psychology module. It includes an introduction outlining the assignment requirements, methodology describing the concepts and filming process, procedures followed, and a discussion of the 5 concepts used in their conceptual video. The concepts were safety and security, extrinsic motivation, fear-based persuasion, stereotyping, and self-esteem, which were applied to a storyline about a university student worried about his grades. A storyboard further outlines the scenes depicting these concepts.

1. School of Architecture, Building and Design
Foundation in Nature and Building Environment(FNBE)
Module : Social Psychology( PSY30203)
Lecturer : Mr.T.Shankar
Assignment : Video Research Report
Session: Monday : (8.00 -10.00 am)
Submission date : Monday (1st February 2016)
Group members : 1. Leong Darren (0323645)
2. Gillian Chong Yeong Lin (0323941)
3. Tan Jia San (0322406)
4. Tham Kai Loon (0323593)
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 1

2. Table of Content
No. Title Page
1 Acknowledgement 3
2 Introduction 4-5
3 Method Used
i. Apparatus/Materials
ii. Settings
6
4 Procedure
- Briefing
- Role Delegation
- Video Filming
- Analysis
- Discussion
7-9
5 Storyboard 10-12
6 Appendix 13
7 References 14
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 2

3. FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 2

4. Acknowledgement
First of all, our members of the team would like to express our
deepest appreciation to all who have provided us possibility to
complete this task which takes a lot of efforts in the progress of the
project. In performing our assignment , we had to take the help and
guideline of some respected person, who deserves our greatest
gratitude. We would like to express our gratitude to our lecturer,
Mr.Shankar for his guidance throughout the semester.Without him ,
we would not have the opportunity to gain knowledge and understand
how human being’s behaviour were all along. On the other hand, we
also show our thanks to Taylor’s University for allowing us to film our
video around the campus premises. Besides, a big thanks to our
course mate , Loh Mun Tong who helped us to film the video scenes
while our camera man, Tham Kai Loon were not able to attend our
meeting. Lastly, we would like to thanks our own group mates for
giving effort and spend time to take part in this project.We also
appreciate the help and suggestion by our course mates even though
they are not in our group.Thanks for all the effort , time and
contribution given by everyone who helped out with our project.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 3

5. Introduction
This is our final assignment for Social Psychology, students were
required to demonstrate their understanding of learning throughout the
semester through these 3 components:
1. Social psychology Conceptual video clip
2. A report about the concept used
3. Presentation slide about the conceptual video
In a group of 4, students were required to produce a video clip which
consists of 5 concepts applied in one storyline. The 5 concepts should
come from the 10 chapters that students have learned in Social
Psychology module. This report should also consists a detailed
explanation of the concepts used.Lastly, students are required to
prepare a slides and present during the submission date. Students will
have to explain the concepts used in the storyline for the video clip.
Hence, Darren came out an idea of storyline regarding a architecture
student life which is quite related to us who are taking architecture
course. We try to relate back toward our Semester 1 experience as
close as possible to give a genuine feel and definition of the
psychology concept. After our second group discussion, we finally
came out a full storyline and started to prepare to film our video clip.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 4

6. This project is quite challenging and interesting, it gave us the
opportunity to be directer and actor. Throughout this assignment, we
gained awareness of the importance of social psychology concepts in
our daily life. We gained our understanding on theories taught by
Mr.Shankar. We have to do intense research to ensure that we are
using the right concepts in the storyline.Last but not least, we also
improved our communication skills as we have to work as a team in
order to complete the task. Teamwork is the key to complete group
assignment.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 5

7. Method Used
i. Apparatus/Material
We wanted to create a realistic feel to the video clip, so we decided to
create a storyline that we could all relate to and familiar with. After
discussion, we came out with a storyline and
below is the list of materials used :
1. Filming equipment
- DSLR Cannon 550D
- Tripod
- Mobile phone as recorder for voice overs
2. Video Editing Software
- iMovie
- Final cut pro X
3. Props
- Students work Set : Pencil case, notebook, paper, result paper
- Student’s laptop: Macbook Pro
ii. Settings
There are few venue that we used to film our video:
- Architecture Studio 4
- Rest area outside Library L2
- Student Life Centre
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 6

8. Procedure
Briefing
We discussed on the main theme that we are going to use. The 5
most suitable social psychology concepts are selected and a suitable
storyline is plotted and drafted. Furthermore, we refined the storyline
even further for the best possible outcome of our video.
Role Delegation
We delegated the tasks of each member accordingly. We made
sure that everyone has a chance to contribute and voice out. The whole
experience working with one another is very satisfying as we bonded
well as a group and criticism is positively accepted.
Video Filming
We recorded the all scenes in a day after thoughtful and detailed
planning to our scenes, thus saving us time and making us more
efficient. We wanted to make sure that everything is shot is one take
so that the scene feels fresh and genuine.
The filming process was executed brilliantly as the pre-filming
briefings and discussions helped everyone understand what they’re
supposed to do and when they’re supposed to do it. We also tried
several new angles while filming certain scenes to create a nice video
afterwards.
Name Overall Task Video Task
Leong Darren Video and Audio Editor Protagonist
Kingsley Tham Kai Loon Videographer Lecturer
Tan Jia San Report and Slide Writer Protagonist’s Mum
Gillian Chong Yeong Lin Report and Slide Writer Course mate
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 7

9. Every group member was very cooperative and helpful as
positive and reinforcement comments and suggestions were given
throughout the whole process. The contributions from every member
helped one another to become better in acting and filming. The
environment of the scenes were just right and what we wanted during
the course of our video filming.
Analysis, Tabulation, Presentation
We did proper research and observations to produce the report
and also the slides. Google Docs were used for our report as it enabled
every member to pitch in and help in each stage of the report.
For the presentation, we found a couple of dates and met up to do
a run-through of the outline of the presentation together with the
finalized presentation itself.
Discussion
For our video, 5 social psychology concepts were used. These
concepts were then applied and used in our video through the entire
storyline. The 5 concepts are Safety and Security, Extrinsic
Motivation, Fear Based Appeal Persuasion, Stereotyping, and Self-
Esteem.
The First concept is Safety and Security. Such things as finding
safe circumstances, shelter, satiability, and protection. They may also
include a need for structure and order.
The second concept is Extrinsic Motivation. Extrinsic motivation
is when we take a certain action in response to external pressure or
obligation. This might be done to avoid punishment or earn a specific
reward. It can actually inhibit behaviours if used at the wrong time.
Preferences for tasks that are intrinsically or extrinsically rewarded are
influenced by culture.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 8

10. Fear Based Appeal Persuasion is the third concept. Negative
valence that is elicited by a message designed to prevent a specific
action. It is the most effective when trying to prevent a negative
outcome.
The fourth concept is Stereotyping. Stereotyping a general belief
about a group of people it differs from prejudice in that it can have
positive or negative connotations. It runs the risk of becoming
prejudicial and leading to discrimination.
Last but not least the five and final concept used is Self-Esteem.
Self-esteem is one’s evaluation of one’s self-worth. It involves both
your physical and psychological attributes. Although it is generally
stable, but can fluctuate as human beings have an innate need to feel
good about themselves.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 9

11. Storyboard
The video is about a university student named John and his
dilemma. John is worried about his results and the prospect of him
dropping out of university. Stressed out from the enormous pressure
given by his mother, he tries to cope and does his best.
Scene 1
Introduction to John. John, a university degree student is worried of
his CGPA/grades as it doesn’t fulfil the minimum requirement and he
might have to drop out halfway from his studies > Safety & Security
Scene 2
In Uni’s design studio, John is seen with Sue working on their current
assignment. John proceeds to show his progress to his tutor and gets
rejected. John’s work is somewhat similar to Sue, and when Sue
shows it to his tutor, she gets a praise and John reacts to it.
Scene 3
John views his grades from his previous semester, which is a near fail
grade.
Scene 4
John’s mother receives a letter regarding the results and tells him if he
don’t get his bachelor’s degree he can never be successful in life.
Scene 5
John is having his tutorial with is tutor, while his tutor gives his
comments to his work, the comments are basically what he did for last
week. John gives a very pissed off and confused face
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 10

12. Scene 6
John is seen thinking about his current situation and realises he needs
the desire for appreciation and respect, and this motivates him. He
wants the positive feelings about himself and doesn’t want the feeling
of inferiority and negativity in his life.
Scene 7
John is seen having a short chat with his tutor about his current
passion in Architecture. John’s tutor counsels him and gives him
advices.
Scene 8
John sits down and have a look at some buildings. Sue, come’s along
and talk to John and ask him what’s up. They then have a brief chat on
it.
Scene 9
John is having his final progress tutorial with his tutor and shows him
his current progress. He receives good comments and is praised by his
tutor.
Scene 10
John is shown working really hard for his final project, and his mother
is seen having a look on what he’s doing.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 11

13. Scene 11
John views his final examination results and sees a large improvement
from his previous semester’s result.
Scene 12
John shows his mother his results and gets praised.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 12

14. Appendix
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 13

15.
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 14

16. References
Understanding Social Psychology. Retrieved 16th of January 2016
from http://www.simplypsychology.org/social-psychology.html
http://catalog.flatworldknowledge.com/bookhub/2105?
e=stangorsocial_1.0-ch04_s02
http://psychology.about.com/od/eindex/f/extrinsic-motivation.htm
https://www.psychologytoday.com/articles/199805/where-bias-begins-
the-truth-about-stereotypes
FNBE MARCH 2015 SOCIAL PSYCHOLOGY PAGE 15