Psychographic profile for media

1. Target audience psychographic profile
Group: ClockworkProductions2
Name and age? Where would they live?
JohnSmith,34 London
What type of clothes would they wear? Any
particular brands?
What is their favourite artist/ why?
Plainshirtandjeans,noparticularbrands,will
wearanything,providedit’sappropriate.
Mozart; theyfindthe musicsoothingand
moderndaythingsare “rubbish”
What do they like to do in their spare time? What social issuesmighttheybe interested in?
Readhistorybooks,usuallyaboutmore
mundane things,watchingvideosof George
Carlin,or JackDee, stand-upcomedy.
Decline inbee population,how corruptpeople
are allowedtostayinpower
What is their best memory? What are theymostlikelytospendmoneyon?
Gettingmarriedtohiswife,Jane. Books,nonfiction,abouthistory, varioustime
periodsandpeople
What do they aspire to do? What ismost importanttothem?Why
Enjoylife;if he doesn’tlikethe wayitisheading
he will make a deliberate efforttochange,they
will dothe jobtheylike notthe one that pays
the best
Havinga good time withthose aroundhimand
makingthe bestof any situation.
What television shows do they watch? Who is their hero?
The islandwithBearGrylls
Bear Grylls:runningwild
The great Britishbake off
Gordon Ramsey:kitchennightmares
Gordon Ramsey:hotel hells
Mythbusters
Breakingbad
Ghandi;violence isneverthe answer.