Styally is a proposed startup that provides personal stylists as companions for shopping. The document outlines Needhi Dhoker's business plan for Styally, including an acknowledgement, table of contents, and sections on the company description, products/services, target audience, competitors, SWOT analysis, marketing strategy, capital requirements, and economic/social factors. Styally aims to provide affordable personal styling services to fashion-conscious individuals aged 18-35 through stylists who accompany clients shopping and help choose appropriate outfits. The business plan presents financial projections indicating Styally could be profitable within the first year of operations.

1. Needhi Dhoker
UG-FMC Level 3
Media management
Date- 03rd October, 2016

2. Acknowledgement
I am grateful to my mentors Mrs. Meha Jayaswal, Mr. Aditya Vij, Mr. Rahul Jain, Mr. Pankaj Khanna
and Mrs. Nikita Chakrabarti whose encouragement, guidance and support about entrepreneurship
enabled me to develop an understanding of the work & procedures in the business environment.
Throughout this project, they provided strength, sound advice, good teaching and lots of good ideas.
I would also like to thank my friends and family who spent invaluable time with me during this
business venture ideas.
Signature of the student& date
Needhi Bharat Dhoker
(03/10/2016)

3. Table of Content
Definition of Styally ......................................................................................................................... 1
Personal Information about the entrepreneur....................................................................................... 2
Project description ................................................................................................................................. 3
Products and services ............................................................................................................................. 4
Target Audience...................................................................................................................................... 5
STP........................................................................................................................................................... 6
Visual Identity ........................................................................................................................................ 7
Competitors ........................................................................................................................................... 8
Unique Selling Point ............................................................................................................................... 9
SWOT Analysis ......................................................................................................................................10
Organizational structure.......................................................................................................................11
Business model canvas .........................................................................................................................11
Promotion ............................................................................................................................................12
8P's of marketing ..................................................................................................................................13
Capital requirement..............................................................................................................................15
Economic and social factors..................................................................................................................17
Referencing...........................................................................................................................................18

4. Insight into Styally
Styally is a companion one can opt for during their shopping hours. Coming across many individuals,
it is noticed that people are confused most of the times while choosing the right kind of attire for
themselves. Styally resolves the dilemma by providing stylists for every need. The services differ
from present competitors. Styally brings about a complete makeover catering to different age
groups and demographics. It is a right platform that gives fashion conscious people a quick solution
to define their personality in every scenario.
The main motto of Styally is to bring to customers notice that how important it is to play dress up
even now. It's just an ideal way to build up one self. It is believed that confidence comes about with
your fashion sense. It only takes about three seconds for a person to judge someone and it happens
with clothes. Styally is truly a friend in need that enables every age of customer to buy the most
suitable fashion things.

5. Personal information about the entrepreneur
Being a fashion media communication student, Needhi Dhoker has always been intrigued by the
industry of media. She is an opportunity grabber and loves to learn new things each day. Her interest
in the field of social media marketing grew when she interned with an e-commerce website named
Stalk Buy Love. Not only that, her recent approach towards entering the field of styling changed her
entire mind set about fashion. She is a keen learner about personal styling and the idea of the
startup began from here. Our lifestyle has made us this way that we always want to look our best
and to add that charm to the person's style, Styally came about.

6. Project description
In the field of fashion, it has been noticed that there is a need gap for the people who are quite
dependable on others.
To eradicate this gap, Styally is a platform where one can find their shopping solution by getting a
companion who is a stylist.
Styally has its own experimental stylists who will approach people in need.
Styally targets men and women from their early teens to late 30's.
The project ahead talks about the marketing, financials and promotional plan for Styally.

7. Products and services
We are one of our types who take your shopping experience as ours, guiding you through what,
when, where, how by being along with you while you shop.
The hired stylist can guide you by accompanying wherever you feel like shopping. The stylist near
you will approach in a max half an hour. You can also pre book the appointment with us so that
there is no delay in your work.
The stylists will analyze your body type and help you shop accordingly
Not only that, at times when you have certain occasion and you don't know what clothes, shoes bags
and makeup would suit you, call us.
Feel like gifting someone fashionable? Our stylists will tell you just the right thing to buy for the big
day
Also fashion is for men too and so we have stylists for them as well to help purchase the right outfit
You can also opt for our stylists via video chat or messages and get suggestions from them (fee will
be applied)
Benefits
You know you are getting the right thing
You can be relaxed while you have the stylists to shop the right thing for you and not splurge on
anything
Helps you create wardrobe capsules
Saves time
The customer will always dress up appropriate.
One can also customize the service according to their own needs. Combos with Styally are available.
After this service, the benefit that you will get is being promoted by us on our social media platforms
so everyone in your circle and outside know a bit more about different styles.

8. Target audience
People with a sense of fashion and who wish to style themselves
The ones who are bargain hunters and who understand the substance.
Focuses on urban people
Targets working women
Targets college going students
Aged between 18-35 yrs.
Targets men as well.
Aged between 18-30 yrs.

9. STP
Segmentation
Styally is a companion one can opt for during their shopping hours. Styally resolves the dilemma by
providing stylists for every need... It is a right platform that gives fashion conscious people a quick
solution to define their personality in every scenario.
Customer profiling
Demographic
Young women and college going students (men and women both)
Aged between 18-40yrs.
Single or married
Belongs to middle or upper middle class.
Consumer with deep and budgeted pockets.
Psychographics
Young women who is worried about her body shape and feels conscious to try everything can hire a
stylist to resolve this issue.
Teen who opts to style herself every day for college or official purpose can seek advantage of this
benefit
May like to go star bucks, subway, big chill, social.
May like to go parties, weddings, official meetings, hanging out with friends, fashion weeks etc.
Hobbies might include travelling, shopping, reading books, music etc.
Behavioral
Health conscious, dependency in shopping, experimental.
Targeting
Teenage girls and boys
Working men and women
Age group 18-30 yrs.
For women/men who wish to be confident when it comes styling themselves according to trends or
occasions.
Brand
Styally positions itself for men and women who are not confident enough when it comes to buying
apparels or dressing up trendy. It doesn't have to be necessarily about clothes but Styally gives a
complete solution to customer of about things that are to be bought for the particular body type,
color analysis, wardrobe capsules and hairstyles.
So, eventually the brand positions itself to middle and upper middle class people with moderate
pockets but still wants to keep them trendy with the upcoming fashion trends, either it's about
dressing themselves for a formal official party or about going and attending a wedding ceremony.
The services which the brand is providing gives the value for money, quality and suggestions.
This provides customer a deep satisfaction and thus loyalty.

10. Visual identity
Brand name- Styally
Logo- The logo has styling aspects with the brand name.
Store- The setup is relatable since the entire décor will have a feel of fashion.
Why the name Styally- It’s a combination of two words style and ally wherein style describes one’s
personality and ally means to put together. So it means putting style together and hence the name

11. Competitors
I style you
Styleinsight.com
The services provided by the competitors are different than Styally and they are personal shopping,
day to day wear shopping, occasion shopping and gifting whereas the rest have wardrobe
management and corporate styling.
The rates set of these competitors are higher than Styally and they don't seem to be affordable for
the people. Styally is for people who aspire to look stylish and don't know how to dress up or what
suits them across all ages.
The stylists are experimental and advisory while the competitors have highly professional people.
Styally targets men and women from 18-30 yrs. while I style you is for younger people and
Styleinsight.com targets working professionals.
The marketing channels of Styally has its own consultation, website and social media marketing
while others have their websites.

12. Unique selling Point
Did you imagine having a stylist every time you step out?
We offer the most affordable services for your own personal style by the most newest and
experimental stylists.
The services provided by us are taken offline as well. Your personal shopper is your companion.
We also provide personal shopping experience for men's styling as well.
Aspiring to look stylish and do not know how to dress up or what suits them across all ages.

13. SWOT analysis
SWOT
Strength Providing services to fashion conscious people at an
affordable price
The services are available for working class as well as
college going student
The opportunity takes place online and offline
Available whenever and wherever required for all the
fashion issues.
Weakness Inconvenience for the stylist when it comes to
travelling
Still not open to this idea
Opportunities Customers do not have the option
The related options are limited
Most are guided towards shops or brands which pay
back genuine and affordable options and not offered.
Threats Brand strategy might fall weak as compared to the
competitors
Competition faced by already established stylist.

14. Organizational structure
Styally works along with advisory stylists who are there for you like a companion.
They form the essence of the brand and are the ones who give you a makeover
Besides that there is a graphic designer, who looks after the brand creativity and brings about the
identity of Styally
The coder of the company codes everything right from website to social media marketing.
The analytics handles the statistics of the brand and sees what’s working well for Styally.
Business model canvas

15. Promotion
Since Styally has its store, there will be many channels via which the message of the company would
be conveyed to the likeminded customers.
Email marketing
One of the best ways to get people is to know about your brand through your newsletters. The
logins and signups statistics clearly tell us how many people are into self-grooming.
Styally doesn't oversell and keeps in mind that people are into fast paced life. Hence the message
would be kept short and simple to tell them what we do.
Creating events offline
For people to get an idea, we would be organizing some events wherein we would be giving people
makeovers so that they have a clear mind about Styally. Malls are the one of the best ways to reach
out to people since the shopping sprees can be found here and they are definitely our target.
Social media marketing
Curating posts for Facebook and Instagram according to what's trending during that time. Every kind
of information related to personal styling would be created to promote the brand.
Creating get the looks and doing monthly some small giveaways
Getting people share and promote us on their social media accounts after the makeover
Writing Q and A's for people on social media in case they have some queries related to shopping or
anything else.
Blogging
Creating viral content related to styling and posts relevant to styling.
These days as we all have noticed, video strategies go viral sooner and the blog posts would
comprise of that as well.
The content of the blog would make sure that its SEO oriented to get traffic on the site
There will be a community set every time someone wishes to know anything related to the post.
For sure there will be a portfolio put up for all the stylist services we provide so that people get an
idea of what exactly Styally does.

16. Post ads on free sites
Hosting live chats on Twitter
The very first thing to keep in mind is using the right hash tags
Following we will be getting some known bloggers to answer the queries of people on twitter. The
audience these days relates with the bloggers and if they say something about a style they like their
opinion.
There will be questions in certain tweets so as to make the engagement wider on twitter.
Coupons
Availing some discount coupons for a limited period to collect the contact details of the customers.
Feedback
Customer feedback is must and this will be one of the strategies to show about a few customer
testimonials and good words about Styally. The survey will be held via newsletters to get an idea of
what needs to be improved and wouldn't take longer than two minutes.
Collaboration
Styally will be collaborating with stylists on a contract basis
We will also be collaborating with fashion brands and standalone stores catering to apparels,
footwear and beauty to give customers a value for time and money during their shopping hours.
8P's of Marketing
Product/ services: The services provided by Styally are Personal shopping, Day to day wear,
Occasions and Gifting. There are also combos that can be customized according to customer needs.
Besides that Styally will be taking care of the transport of the stylists. We also collaborate with
Stand-alone stores and not just brands.
Price: Price range would vary from service to service depending upon the customer demand.
Starting from INR 3,500- INR 6000 in which
Personal shopping is INR 5000
Occasion shopping- INR 6000
Gifts- INR 4000
Day to day wear- INR 3000
Combos- Ranging from INR 7000- INR 10,000

17. Promotion: Styally will be promoted through upcoming events and various channels of social media.
Facebook being the most hype, Styally will be doing makeover and creating a brand identity through
it. An event similar to it will be happening once a month offline in malls.
Place: The office is set up at Punjabi Bagh near club road having 400 sq.ft place. The consultancy
defines Styally and has all aspects related to the same. The place in itself makes one feel at ease
when it comes to styling.
Packaging: Personal shopping, day to day wear, occasion shopping, gifts, consultation, combos and
customization.
People: The target audience would be young adults and women. Also caters to men from the age
group of 18-30 yrs. People who aspire to be fashion oriented and love to style. The ones who want
services at an affordable price.
Process: Customers can opt for the store or pre book an appointment via website.
Physical Evidence: Setup and website.
A guide for customers

18. Capital requirement and costs (for operationalizing)
Fixed assets Amount
Furniture & Fixtures 82,000
Decorating, Painting and Remodeling 20,000
Installation of Fixtures & Equipment 2,000
Security 80,000
Legal and Other Professional Fees (including
licensing)
50,000
Total 2,34,000
Variable cost Amount( monthly) Annual
Rent Deposit 40,000 480,000
Electronics 4700 56,400
Advertising and Promotion 125,000 1,500,000
Salaries and wages 38000 456,000
Employee expenses 5,000 60,000
Other: (stationery and
decorative things)
6,000 72,000
Total 218,700 2,624,400

19. Revenue model
Service Price Customer Amount Annual
Personal shopping 5000 20 100,000 1,200,000
Occasion shopping 6000 15 90,000 1,080,000
Gifts 4000 10 40,000 480,000
Day to day wear 3000 25 75,000 900,000
Consultancy 1000 25 25,000 300,000
Combos 16,000 10 45,000 1,920,000
Collaboration 20,000 15 35,000 3,600,000
Total 9,480,000
Profit
Gross Profit Overheads Total Service charge
9,480,000 2,858,400 6,621,600 12.50%
827,700
Profit before tax 5,793,900 30%
Tax 1,738,170
After tax total 4,055,730
The business calculations are showing a profitability of INR 4,055,730 within the first year. The ROI
made are happening from the end of the first year.

20. Economic and social factors
ECONOMIC FACTORS
• Funds are available, market is evolving and more service industries are coming into
existence.
SOCIAL FACTORS
• Society becoming aware of trends, influenced by fashion statement.
• We are more body conscious society and we can seek advantage of this opportunity
• Social mental barriers about fashion will be seen eradicating with time.

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