2. Company Logo
These logos will be replaced with a much more modern logo that has been
used in a small
collection in the past. We will be using this perviously used logo on our
products so that it freshens up the brands image without changing the brand
to drastically and running the risk of
our customers no longer connecting with us.
3. Guerrilla marketing campaign
We will use simply but striking pictures that draws in the person and makes them focus on our edgy yet elegant jeans. We use the
same model posing in different ways in every picture, they all surround the brands logo which is what we want the audience to focus
on and remember.
5. Blogs/Bloggers
For our external publics we will be in contact with
larger beauty blogs/bloggers, as well as very popular
YouTube content creators in order to collaborate with
them, they will be sponsored by our brand and they
can review our products and create different post and
videos with them for example they could make a look
book with only our products.
6. Code of Ethics
Levi Strauss & Co. is dedicated to providing our customers with the top
services to meet all their needs. We will make sure each customer is
completely happy with their purchase and that all the items they buy are the
perfect fit. If we fail at this the company will refund the customers money and
correct the service issue they experienced. All employee that is disrespectful
towards a customer will be immediately terminated, disrespect of any kind
towards customers, coworkers, or managers will never be tolerated by the
company. Respect, kindness, and helpfulness will always be expected in our
company and stores. The company promises to never create any sort of false
advertising. We will be clear and transparent in our sales and marketing
strategies and never knowingly seek to confuse the customer into purchasing
any of our products.
7. Crisis Management
• Levi Strauss & Co.’s values our customers and strives to provide the best customer
service. We do not tolerate any type of body shaming or discrimination against
anyone for their size. We make clothing in a large range of sizes so that no one
feels excluded. All employees went thorough retraining to make sure every
employee understands the companies values and the level of respect we expect
everyone to receive. All employees go through intense training on discrimination
and how to notice the manager if that is occurring.
8. White Paper
One of the major issues the brand is currently having is that 13% of it’s customers
are younger 13-21 years olds. This age range is the most involved in current trends
and styles. 21-30 year olds make up about 18% which is a very low amount. The
brand wants to make sure they are satisfying all customers and attracting the new
generations. The company has expanded it’s products and now produces a lot
more than just great jeans.
