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Marketing In A 2.0 World By Elliott Garlock

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Elliott Garlock
Elliott Garlock

Presentation delivered in February 2009 to Professor Deb Streeter's entrepreneurship class at Cornell University.

Business
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Marketing in a 2.0 World [email_address]
What the Hell is Marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
 
Media: 1950-2000
MEDIA TODAY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Media Proliferation http:// www.slideshare.net/wah17/social-media-35304
Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Marketing has changed more….. http://www.slideshare.net/wah17/social-media-35304
 
 
Product proliferation and availability means more choice for the buyer…….. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google 1. Product Proliferation http://www.slideshare.net/wah17/social-media-35304
TV-Industrial Complex Purple Cow, Seth Godin Sell More Products Get More Distribution Buy Ads Make More Profit
 
So, Now What?
 
http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/
 
http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/
http://www.marketingwithmeaning.com/tag/burger-king/
[object Object],You are only as good as your ideas
 
Youth Takeover
READ, READ, READ.
 

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Marketing In A 2.0 World By Elliott Garlock

Editor's Notes

  1. Thanks for having me Great to be back at Cornell This was the place I got my introduction to marketing and business SAI was a place where I fell into my own I’ve been at P&G for 18 months and am back to share some insights I’ll go quick so we can to the end and have discussion