- 60% of cellphones have internet access and 33% of consumers make online purchases using their phone's wireless connection. - The most popular products purchased online using smartphones are smartphone apps (81%), electronics (64%), books (62%), and fashion (47%). - The survey was conducted by FGI Research in February 2010 among 300 respondents from their SmartPanel, a nationally representative sample of US adults aged 18 and older, with a maximum margin of error of ±4 percentage points.