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Purple deck2

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Investor Teaser 2

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Purple deck2

  1. 1. 1 We refuel your car wherever you are. Purple Services, Inc. Presentation April 2017
  2. 2. 2  Purple was founded in December 2014 and is based in Los Angeles, CA  Purple’s technology platform offers mobile and on-site fueling solutions to consumers and businesses  Purple is disrupting the conventional brick and mortar retail gas station model by adapting the conventional C&I “wet-hosing” model to the considerably large passenger vehicle market, as well as to the small commercial fleet market  Purple is currently operational in the following geographic markets: ‒ Los Angeles, ‒ Orange County, and ‒ San Diego  As of February 2017, Purple’s annual run rate volume is 550,186 gallons ‒ B2B Segment: 356,779 gallons (65% of total) ‒ B2C Segment: 193,407 gallons (35% of total) ‒ More than 5,000 Purple active members Company Overview
  3. 3. 3 B2C Segment:  Overview: Purple’s third-party couriers deliver fuel with six, five-gallon portable filling containers (PFCs), custom dolly system and patented motorized fueling pump  Net Revenue: Negotiated spread per gallon, $3.99 - $9.99 delivery fee Business Segment Overview B2B Segment:  Overview: Purple’s drivers deliver fuel by company leased pick-up truck with 110-gallon retrofitted fuel tank installed in the flat bed with a connected hose  Net Revenue: Negotiated spread per gallon
  4. 4. 4 Strong Technology Platform and Relationships World-Class Partners Technology Platform
  5. 5. 5 Key Investment Considerations Disruptive Highly Scalable Asset-Light Business Model Sizable Market Opportunity and Meaningful Barriers to Entry Proven Customer Acceptance / Traction World-Class Strategic Partners Experienced and Capable Management Team Sophisticated Technology and Logistics Platform
  6. 6. 6 Proven Customer Acceptance / Traction B2B Segment:  In February 2016, Purple expanded its service offering to business accounts, particularly car dealerships and rental car agencies  Over the past twelve months, Purple has grown its B2B gallons sold by a 34% monthly compound growth rate Purple: Monthly Gallons Sold - B2B Segment (Gallons in Thousands) 2016 and 2017 YTD 888 5,436 8,976 7,967 8,249 7,219 13,30413,832 16,683 23,452 24,848 19,315 29,837 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2016 2017 B2BGallonsSold B2B Gallons Sold B2B Gallons Sold 34% Monthly Compound Growth Rate Purple: Monthly Completed Orders - B2C Segment (Thousands) 2016 and 2017 YTD 1.1 1.3 1.6 1.4 1.3 1.1 0.9 1.0 1.0 1.1 1.0 0.6 0.8 0.7 0.4 0.5 0.5 0.4 0.3 0.2 0.2 0.3 0.4 0.4 0.4 0.3 0.4 0.4 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.4 0.0 0.1 0.1 0.1 0.5 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.7 2.0 2.4 2.6 1.9 1.4 1.1 1.3 1.4 1.5 1.4 1.0 1.6 1.1 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2016 2017 CompletedOrders(Thousands) LA - B2C San Diego - B2C Orange County - B2C Seattle - B2C B2C Segment:  In early 2016, Purple realized impressive order count volume in its B2C segment  During 2H 2016, Purple has maintained B2C volumes with a limited marketing budget  Purple believe it will be successful ramping up B2C order volume once a Series A financing round has been completed
  7. 7. 7 Purple’s Sizable Market Opportunity and Meaningful Barriers to Entry Purple’s net revenue opportunity in the U.S. market is $116.1 billion  Purple’s net revenue opportunity from its “Contract Accounts” is $12.8 billion (gas spread only at $0.50 per gallon) - Commercial fleets (gasoline) – B2B (market size: $9.4 billion) - Corporate campuses – B2C (market size: $2.6 billion) - Rental car agencies and car sharing companies – B2B (market size: $452 million) - Car dealerships – used vehicles, new vehicles, new leases and loaner vehicles – B2B (market size: $421 million)  Purple’s net revenue opportunity from its “Spot Accounts” is $103.3 billion (gas spread at $0.50 per gallon and average delivery fee of $5.60 per order) - 134.6 billion gallons of fuel sold at U.S. retail gas station sites per year
  8. 8. 8 Purple’s Sizable Market Opportunity and Meaningful Barriers to Entry Purple: U.S. Market Opportunity - "Contract Accounts" Only (USD$ in Millions) Purple: U.S. Market Opportunity - "Contract Accounts" and "Spot Accounts" (USD$ in Millions) Net Revenue(1) Net Revenue(2) Source: Industry sources and assumptions provided on subsequent pages. Source: Industry sources and assumptions provided on subsequent pages. (1) Net revenue from "Contract Accounts" includes only $0.50 per gallon gas spread. (2) Net revenue from "Contract Accounts" includes only $0.50 per gallon gas spread. Net revenue from "Spot Accounts" includes $0.50 per gallon gas spread and an average delivery fee of $5.60 per order. $9,350 $2,613 $452 $421 $12,835 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 Commercial Fleets (Gasoline) Corporate Campuses Rental Car Agencies Car Dealerships Total Addressable Market "Contract Accounts" Purple Total Addressable Market "Contract Accounts" NetRevenue(USD$inMillions) $12,835 $103,266 $116,101 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 Total Addressable Market "Contract Accounts" B2C - Courier Accounts "Spot Accounts" Total Addressable Market Purple Total Addressable Market "Contract Accounts" and "Spot Accounts"NetRevenue(USD$inMillions)
  9. 9. 9 Experienced and Capable Management Team  Founded Purple in order to revolutionize the way consumers and businesses refuel their vehicles  14 years of start-up and management experience having previously founded a 3D augmented reality software technology company now controlled by Total Immersion  Accomplished, innovative executive with a proven track record of success Bruno Uzzan, Chief Executive Officer, Co-Founder and Board of Directors  13 years experience in fuel distribution and fleet management having previously held senior positions at Enterprise Rent-A-Car overseeing $30 million in rental car assets  Responsible for business development, sales, and operations  8 years of entrepreneurial experience working with start-ups  Responsible for product control and user experience  Manages and leads a team of engineers  6 years experience with start-ups and digital marketing agencies driving products from concept to market  Responsible for refining development process, creating a product roadmap, and developing new solutions for Purple’s B2C and B2B segments  Focused on operations, performance management and safety procedures  Oversees Purple driver recruiting and onboarding efforts  Prior leadership experience at UCLA Brandon Charif VP, Sales and Operations Chris Elwell VP, Engineering Rachel Bailin VP, Product and Marketing Joseph Schwartz Operation and Safety Director
  10. 10. 10 Financial Summary: Summary Income Statement Purple: Gallons Sold Summary (Thousands) Purple: Net Revenue Summary (USD$ in Thousands) Annual Performance Annual Performance Purple: Gross Profit Summary (USD$ in Thousands) Purple: EBITDA Summary (USD$ in Thousands) Annual Performance Annual Performance 247 268 822 2,860 16,714 131 689 5,961 18,703 33,589 378 957 6,783 21,564 50,302 0 10,000 20,000 30,000 40,000 50,000 60,000 2016 2017 2018 2019 2020 Historical Projected GallonsSold(Thousands) Gallons Sold - B2C Gallons Sold - B2B $107 $302 $1,021 $5,969 $107 $399 $1,716 $10,028 $320 $2,981 $9,352 $16,794 $160 $559 $3,772 $12,396 $34,582 $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 2016 2017 2018 2019 2020 Historical Projected NetRevenue(USD$inThousands) Tips B2C Delivery Fees B2C Spread on Gas B2C Spread on Gas B2B $0 ($399) ($778) $28 $8,416 $0 $155 $2,280 $7,643 $14,035 ($324) ($244) $1,502 $7,671 $22,451 ($5,000) $0 $5,000 $10,000 $15,000 $20,000 $25,000 2016 2017 2018 2019 2020 Historical Projected GrossProfit(USD$inThousands) Gross Profit - B2C Gross Profit - B2B ($1,705) ($1,906) ($3,718) $1,659 $15,874 ($5,000) $0 $5,000 $10,000 $15,000 $20,000 2016 2017 2018 2019 2020 Historical Projected EBITDA(USD$inThousands) EBITDA
  11. 11. 11 We refuel your car wherever you are. Thank You

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