Tessa ten Tusscher, PhD- CEO Tessa@LivingWellALAH.com  1-800-805-7104   Revolutionizing the way people age in this country
89% of us do not want to leave our homes…
Facilities Fragmented and  basic care Feel like an institution Home Care Agencies Current Choices
Have Your Cake and Eat It Too…  The Living Well Solution
Cutting Edge Technology & Five-Star Services Living Well Solution:   Technology, real time reporting, and  5- star  compre...
Exclusive License  for No. CA Patent No. 11246556 f. 2005 Intellectual Property : Technology to Keep Elders at Home Living...
The  EMMA®  System by  INRange Exclusive license to Living Well for senior home care Regional exclusive license to move wi...
Our Edge:   5  Star Staff  NO  CONTRACTORS! well trained, full-time, benefited, and reliable, 5 star staff  - an astute wa...
Retention and Recruitment of Our 5 Star Staff :  Reducing Liability!!!   <ul><li>Recruitment </li></ul><ul><li>Use of qual...
Living Well 5 Star University™  Training Components  Living Well 5 Star University™ f or 5 star reliable staff
Our Business Model = Joining Fees , Monthly Dues, and Services a la Carte
<ul><li>Profit </li></ul><ul><li>130 to be profitable </li></ul><ul><li>475 in 2 Yr= $21.2M </li></ul>Needed Market Penetr...
<ul><li>People age 70+ in 2010  = 28M </li></ul><ul><li>40% w/ disability = 11,228,400   </li></ul><ul><li>3% urban/>$1M a...
Market Entry   <ul><li>Synergistic joint ventures </li></ul><ul><li>Professional Referrals   </li></ul><ul><li>Discounted ...
<ul><li>Public Events in our target areas </li></ul><ul><li>Strong Web presence for boomer children </li></ul><ul><li>Mark...
Barriers to entry Unique linking of gerontology with hospitality and MD Safe  and  pampered   Exclusive licenses to patent...
Tessa Ten Tusscher, PhD  - C.E.O Serial entrepreneur- Gero-psychologist <ul><ul><li>Sebastian Oghlidos -  Venture Capitali...
NO COMPETITION … but  two possible runners : <ul><li>Home Care Agencies </li></ul><ul><li>Facilities </li></ul>
Facilities Home Care Agencies Competitors Market
FINANCIALS  FIVE  CLUBS
FINANCIALS  FORTY  CLUBS
<ul><li>Market Analysis to match our demographics  </li></ul><ul><li>Regions able to accommodate 4-5 Living Well clubs   <...
Investment Opportunity   <ul><li>Prior funding  =  $ 165,000   Committed to Series A=  $ 200K   </li></ul><ul><li>Develope...
<ul><li>Acquisition in 5 years   -   ROI   21X for Series A investors </li></ul><ul><li>Multiples for similar businesses: ...
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Living Well investor presentation

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Living Well descriprion of business and services

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Living Well investor presentation

  1. 1. Tessa ten Tusscher, PhD- CEO Tessa@LivingWellALAH.com 1-800-805-7104 Revolutionizing the way people age in this country
  2. 2. 89% of us do not want to leave our homes…
  3. 3. Facilities Fragmented and basic care Feel like an institution Home Care Agencies Current Choices
  4. 4. Have Your Cake and Eat It Too… The Living Well Solution
  5. 5. Cutting Edge Technology & Five-Star Services Living Well Solution: Technology, real time reporting, and 5- star comprehensive services to keep seniors safe and pampered at home 24/7 Physician care Five-star home care Patented technology for home and medication monitoring Wellness and social activities Individualized assessment & care 24/7 Concierge services Exclusive licenses A la carte services includes financial planning, clerical, services, and bookkeeping
  6. 6. Exclusive License for No. CA Patent No. 11246556 f. 2005 Intellectual Property : Technology to Keep Elders at Home Living Well Secure Server Motion sensors track activities of daily living (ADLS) Base station calls Living Well Secure Server every 2 hours 24 hour-a-day, seven-day-a-week early detection and early warning system to assure safety at home
  7. 7. The EMMA® System by INRange Exclusive license to Living Well for senior home care Regional exclusive license to move with us at expansion <ul><li>The first & only FDA approved medical device for remote medication management </li></ul><ul><li>First commercial contract for this population </li></ul><ul><li>Used by the military for returning veterans </li></ul><ul><li>Delivers real time reports to MDs and Living Well Health Care Staff </li></ul>
  8. 8. Our Edge: 5 Star Staff NO CONTRACTORS! well trained, full-time, benefited, and reliable, 5 star staff - an astute way to reduce liability! <ul><li>Caregiver </li></ul><ul><li>Home Care Aid </li></ul><ul><li>Concierge </li></ul><ul><li>Medical Staff </li></ul><ul><li>Wellness Advocate </li></ul><ul><li>Activity Coordinator </li></ul>
  9. 9. Retention and Recruitment of Our 5 Star Staff : Reducing Liability!!! <ul><li>Recruitment </li></ul><ul><li>Use of quality assessment tools </li></ul><ul><li>Thorough background and drug screening prior to employment </li></ul><ul><li>Behavioral and team panel-interviewing techniques </li></ul><ul><li>Building an effective employee referral program </li></ul><ul><li>Retention </li></ul><ul><li>3-week team member orientation (1 orientation, 1 on-site training, 1 shadowing) </li></ul><ul><li>Ongoing training (certification w/ Alzheimer’s association and re-certification) </li></ul><ul><li>A strong positive culture and work environment </li></ul><ul><li>Excellent benefits and flexible hours </li></ul><ul><li>Bi-annual team member satisfaction survey </li></ul><ul><li>Reducing liability </li></ul><ul><li>Training and selection as explained above plus; </li></ul><ul><li>EPLI for workers comp, general liability, and EP insurance with a solid and </li></ul><ul><li>trusted Co. e.g. Dewitt and Stern </li></ul><ul><li>Conduct ongoing ergonomic training + working closely with insurance Co. to </li></ul><ul><li>ensure the best, most up-to-date practices </li></ul>
  10. 10. Living Well 5 Star University™ Training Components Living Well 5 Star University™ f or 5 star reliable staff
  11. 11. Our Business Model = Joining Fees , Monthly Dues, and Services a la Carte
  12. 12. <ul><li>Profit </li></ul><ul><li>130 to be profitable </li></ul><ul><li>475 in 2 Yr= $21.2M </li></ul>Needed Market Penetration to Reach Capacity 3% <ul><li>Our Customers </li></ul><ul><li>70+ years of age </li></ul><ul><li>Home Owners </li></ul><ul><li>$1M assets </li></ul><ul><li>First 2 Markets </li></ul><ul><li>7,000 in So.Marin </li></ul><ul><li>9,200 in San Francisco </li></ul>The US population is aging rapidly. The US Census predicts that the population of seniors will grow from 12.4M in 2000 to 19.7M in 2030 The Silver Tsunami - Growth of Population over 85 Low Hanging Fruit
  13. 13. <ul><li>People age 70+ in 2010  = 28M </li></ul><ul><li>40% w/ disability = 11,228,400 </li></ul><ul><li>3% urban/>$1M assets = 340K </li></ul><ul><li>89% staying at home= 300K </li></ul><ul><li>LW member revenue= 22K/yr </li></ul><ul><li>Total market 2010= $6.5B </li></ul><ul><li>Total market 2015= $7.2B </li></ul><ul><li>Total market 2020= $8.5B </li></ul>Living Well Assisted Living at Home Market Size
  14. 14. Market Entry <ul><li>Synergistic joint ventures </li></ul><ul><li>Professional Referrals </li></ul><ul><li>Discounted Founder Memberships </li></ul>
  15. 15. <ul><li>Public Events in our target areas </li></ul><ul><li>Strong Web presence for boomer children </li></ul><ul><li>Marketing to independent elder </li></ul><ul><li>Personalized sales and excellent </li></ul><ul><li>customer service </li></ul>Market Entry
  16. 16. Barriers to entry Unique linking of gerontology with hospitality and MD Safe and pampered Exclusive licenses to patented technology Unique business model combining IP and JVs First in class and first to market Reliable and five-star trained staff non-existent in the industry Management team expertise
  17. 17. Tessa Ten Tusscher, PhD - C.E.O Serial entrepreneur- Gero-psychologist <ul><ul><li>Sebastian Oghlidos - Venture Capitalist- Gardiner Capital </li></ul></ul><ul><ul><li>Jeffrey Kaye, MD - Director Oregon Center for Aging and Technology-Oregon University- Geriatric Neurologist </li></ul></ul><ul><ul><li>Tony Canini JD - VP International Wealth Merrill Lynch </li></ul></ul><ul><ul><li>Elizabeth Landsverk MD - Geriatric Physician </li></ul></ul><ul><ul><li>Sue Dibble, DNSc - Expert in chronic illnesses-UCSF </li></ul></ul><ul><ul><li>Leah Edwards, MBA - Marketing Consultant </li></ul></ul>Doris Bersing, PhD - President Serial entrepreneur- Gero-psychologist Christine Parini -VP Sales Eli Lily, Pfizer, Inc., Imclone Rockefeller University, Columbia Presbyterian Hospitals . Josiane Kristensen- C.P.O Former VP Mandarin Oriental Hyatt McKesson -Coca Cola The Winning Team Beatriz Rincon -C.F.O Former VP- CFO Social Venture Network- CIIS - PDVSA Our Advisory Board
  18. 18. NO COMPETITION … but two possible runners : <ul><li>Home Care Agencies </li></ul><ul><li>Facilities </li></ul>
  19. 19. Facilities Home Care Agencies Competitors Market
  20. 20. FINANCIALS FIVE CLUBS
  21. 21. FINANCIALS FORTY CLUBS
  22. 22. <ul><li>Market Analysis to match our demographics </li></ul><ul><li>Regions able to accommodate 4-5 Living Well clubs </li></ul><ul><li>First 5 regions in California before expanding nationwide </li></ul><ul><li>Aggressively continue JV’s synergistic marketing in each region </li></ul><ul><li>Research/develop relationships with high-volume referrals </li></ul><ul><li>Hiring the right people from general manager through line-staff </li></ul><ul><li>Replicating the LWU training model </li></ul><ul><li>Upscale sales showrooms and sales office in each region </li></ul><ul><li>Replicating the LWU training model </li></ul><ul><li>Develop a roadmap and checklist to launch each club </li></ul>Scaling outside the San Francisco Bay Area
  23. 23. Investment Opportunity <ul><li>Prior funding = $ 165,000 Committed to Series A= $ 200K </li></ul><ul><li>Developed business model, secured technology licenses, hired C-level staff, created marketing plan and collaterals, started sales campaign for founding members. </li></ul><ul><li>Traction Today: 40 founding-members goal by July 2009 </li></ul><ul><li>25% achieved within 1 month </li></ul><ul><li>Planned $2M ( $1M convertible notes to roll into 2M series A) </li></ul><ul><li>$1M = Hire and train operational staff - Fund sales to secure 135 members - Begin operations - </li></ul><ul><li>$2 M= Two communities fully operational - 475 members= Profitable </li></ul><ul><li>Seeking : $1M convertible note - 10% Interest + 10-30% Warrant/days </li></ul><ul><li>Planned: $2M in Series A in 6 months </li></ul>Business Milestones Deal Summary
  24. 24. <ul><li>Acquisition in 5 years - ROI 21X for Series A investors </li></ul><ul><li>Multiples for similar businesses: Home Care P/E 14 – Ass. Living P/E 13 </li></ul><ul><li>Revenue multiples: 3X </li></ul><ul><li>Earnings (based on EBIT): Year 5 $31M + $40M cash reserve </li></ul><ul><li>Valuation projections at exit with only 5 communities $125M </li></ul>Exit Strategy Potential Acquirers Facilities/Hospitality Home Care Agencies Investment Opportunity

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